Many studies over the years confirm the persuasive efficiency of video. The Wharton School of Business showed that Video Commercial Online boosts comprehension and retention by 50% over a regular presentation. Other industry studies have shown that Online Video expedites buying decisions by 72% versus print, and that six times as many people prefer a video to printed information. Web videos are an excellent way to show potential customers what you're all about.
Real Facts:Zappos ( the largest internet shoes retailer) has announced that it sells up to 30% more merchandise when the item is accompanied by a product description video. Video marketing is poised for a huge year in 2010. The reason is clear: video simply engages people in a way that static text and images cannot. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness.