Some businesses need more of a local internet presence than others. If you are an online service provider with a national or international client base, the local map of your physical location might not be important to you. If you run a retail store that relies on foot traffic, map enhancement and placement should be a key piece of your local internet marketing strategy. Submitting your address to Google maps and other mapping services is one of the first things we do for our clients.
Search engines calculate page rank by the number of links you have coming into your site, the quality of your content, and the relevance of both of those elements. Map placement gives you a boost in those search rankings because the geographic locations to acquire local services and products pop up on the front page of search results. In other words, a Google map placement is a shortcut to Google Page One. If the number of competitors is low in your community, you might just attain local web dominance with very little effort. Getting to the top is easy. Staying there requires more work.
Map enhancement is basically pointing internet users at your map. Think of it as putting the map on display. If you walk into a gas station and see a map book in front of the counter, you might buy it. If it’s tucked away in a box in the back room, you’ll never see it. The web works the same way. We enhance your map placement by creating links and submitting it to directories so it will be seen. Embedding it on your website and in other locations helps also. Our website SEO teams are experts at doing that.
Search engine optimization is not a one-time event; it’s a process, one that needs to happen steadily over time. Here at Executive Decision Marketing, we don’t consider organic SEO a business expense. It’s an investment. Our position at the top of SEO industry search results from Google, Yahoo, and Bing brings us a constant flow of new customers every day. Using the techniques we employ for our own company we can get those same results for yours. Contact us to learn more.