Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Saturday, 20 August 2011, 12:00 am

Some businesses need more of a local internet presence than others. If you are an online service provider with a national or international client base, the local map of your physical location might not be important to you. If you run a retail store that relies on foot traffic, map enhancement and placement should be a key piece of your local internet marketing strategy. Submitting your address to Google maps and other mapping services is one of the first things we do for our clients.

Search engines calculate page rank by the number of links you have coming into your site, the quality of your content, and the relevance of both of those elements. Map placement gives you a boost in those search rankings because the geographic locations to acquire local services and products pop up on the front page of search results. In other words, a Google map placement is a shortcut to Google Page One. If the number of competitors is low in your community, you might just attain local web dominance with very little effort. Getting to the top is easy. Staying there requires more work.

Map enhancement is basically pointing internet users at your map. Think of it as putting the map on display. If you walk into a gas station and see a map book in front of the counter, you might buy it. If it’s tucked away in a box in the back room, you’ll never see it. The web works the same way. We enhance your map placement by creating links and submitting it to directories so it will be seen. Embedding it on your website and in other locations helps also. Our website SEO teams are experts at doing that.

Search engine optimization is not a one-time event; it’s a process, one that needs to happen steadily over time. Here at Executive Decision Marketing, we don’t consider organic SEO a business expense. It’s an investment. Our position at the top of SEO industry search results from Google, Yahoo, and Bing brings us a constant flow of new customers every day. Using the techniques we employ for our own company we can get those same results for yours. Contact us to learn more.

Tuesday, 30 August 2011, 12:00 am

Does anyone even read newspapers anymore? It seems that most folks, at least those who are going to see your website, are getting their news online. If that’s the case, why would you publish press releases in print publications? It’s much better to use an online press release service and let the papers pick it up if they want to. That way, any response you get from print, which will be minimal, will be extra on top of what you get from online traffic – the preferred target of any effective press release.

Newspaper headlines don’t mean as much as they used to. In fact, many people don’t even see them unless they’re portrayed on TV or show up as a story on the web. A great headline is still a great headline, but printed news is now considered cumbersome and wasteful in most circles. It kills trees and uses a number of toxic chemicals that affect the rest of the environment. Even “green” printing processes aren’t really what you would call ecologically friendly. It’s no wonder newspapers are going out of business.

A single press release using electronic media moves faster and reaches more people in minutes than a week of the New York Post, Los Angeles Times, Boston Globe, and Chicago Tribune combined. It’s also more affordable, especially if you combine it with one of our Los Angeles SEO packages. We use this method ourselves and find it to be almost 100% profit at this point. The amount of hits we get from a single press release more than justifies the cost of issuing those releases.

What do you have to say right now that is newsworthy? It can be difficult to come up with a topic for a press release, so we employ writers who have experience doing that type of thing. Here at Executive Decision Marketing, we write hundreds of press releases a week, all fresh original content from some of the best writers in the industry. Your company deserves to be in the news, for good things. Contact us and we’ll put it there.

Sunday, 16 October 2011, 12:00 am

Article writing and distribution is a form of online marketing that businesses simply can’t do without. Think about how many competitors you might have in your particular niche. Do you and your competitors do everything exactly the same way? Absolutely not! It’s not what you do; it’s the way that you do it. Article writing provides the perfect opportunity to stand out from the competition. Share your expertise or pieces of valuable information for free and your potential customers will perceive you as an indispensable resource. How do you get your content out there? One of the tried and true methods of doing this is by creating a directory submission to sites such as Ezine and Squidoo.

Ezine and Squidoo are article directories that allow you to showcase your expertise in your given field. The beauty of these sites is that they automatically put your content on a virtual soapbox that will get you noticed. Because these two sites already have an impressive following, getting exposure is as simple as submitting a few quality articles. While both of these directories accomplish a similar objective, it should be noted that they operate a little differently from one another.

Ezine, for instance, is all about compensation via exposure. Once you submit your articles, Ezine will allow you to provide links back to your original site. In addition to this, other users can use your Ezine content in their online marketing efforts provided that they give you credit and pay homage via links. The more active an author you are on Ezine the more opportunity you have to achieve benefits within the community. Higher publishing volume, for instance, usually gets your articles priority review. The more article writing and distribution you engage in, the more content you can push to the masses.

Squidoo provides a more personal twist to article submission. Rather than simply submit articles, users are provided with a mini-website where they can focus their content on a subject matter of their choosing. Squidoo also provides monetary compensation derived from company profits. Additionally, authors or “lens masters” have the option of donating their funds to charity. Ultimately both of these article directories provide a venue for you to showcase your expertise to prospective clients as well as other marketers interested in your material.

Thursday, 15 December 2011, 12:00 am

Local internet marketing is changing rapidly. Not too long ago you could place a Yellow pages ad once a year, maybe a couple newspaper ads for special sales, and you had plenty of customers. Now consider these facts:

  • Locally we search Google 3,387 times for every time we open up the Yellow Pages once.
  • The top three results of any search on Google get 69% of the click-throughs
  • Every month, over 3 billion search terms contain local terms like “Los Angeles dentist”
  • 74% of all internet searchers look for local information

It’s clear that people are moving away from traditional media to internet and mobile resources to get information on local businesses. The good news is many of the tactics and strategies you can use right away are absolutely free. Here are two quick tips on to become more visible in digital media:

Claim Your Google Places Page

Google Places are free web pages Google provides local businesses. You can enter all your company details: store hours, address, phone number, etc. The benefit of doing this is that Google Places often appear at the top of  Google searches. Your Places page will give web searchers a map with directions right to your business.

Only about 15% of small businesses have claimed their Google pages. All you do is sign up for Google, find your page, claim it and fill in the information.

Local SEO

Include pages on your website that contain keywords specifically for local searches. For example, if you offer dog training, your site may have a page that explains your services to web visitors. To garner more local customers, add pages that target local communities. If your dog training business is in Southern California, you might add pages for “Los Angeles Dog Training” and “Encino Dog Training” so that customers in those communities will find your site when they search online or on their phone.

Local internet marketing is the key to success for many businesses that get the bulk of their customers from the local area. Take positive steps now to make sure your business is visible online.

 

Sunday, 5 February 2012, 12:00 am

There are those who still believe you need to make a choice between SEO and PPC management. We subscribe to that school of thought. Look at our service menu and you’ll see that we offer organic SEO and PPC management. They don’t compete with each other; they compliment each other. One of the variables in the Google algorithm is traffic, which PPC can give you. That traffic can be a benefit to you in more ways than one. Going in 2012, it may be one of the most important factors in your success.

PPC provides instant traffic, the kind that will give you instant dollars. History tells us that having that extra money to invest in your business at the beginning of an election year will pay off for you at the end of the year if you make the right choices between now and then. It’s particularly true when an incumbent president is running for a second term. You can expect lower interest rates and minimal fuel prices during the campaign months, making it a great time to expand, both on and offline.

Run your PPC ads, collect the profits from them now, and let us do some link building for the future. Invest in custom blog creation while your overhead is low and spend a few dollars to add new pages to your website. Regardless of who wins this falls election you can bet that prices will go back up soon after the inauguration. That too has been proven by history. We encourage you to take advantage of your temporary windfall while it’s still available to you. We’ll help you spend it wisely.

Politics aside, organic SEO is an investment. PPC is an expense. You can expect to turn a quick profit off the latter, but the former provides long term sustainable results that will carry you into the future. This year is going to be one of ups and downs, trial and tribulations, triumphs and tragedies. The economy should rebound, at least for a while, but will it be a substantial enough comeback to bring long-term prosperity? Time reveals the answers eventually. It has for us. SEO works with PPC. Let us show you how.

 

Monday, 19 April 2010, 12:00 am

If you’re not presently earning the income you desire and need, you could be the person we’re looking for.

We are looking to expand our sales force with a self-starter, a positive thinker, a goal-oriented person who can work in a team environment with minimum supervision.

Requirements:

- You must be a highly motivated, entrepreneurial, sales/customer service professional with a passion for success.
- You must be intelligent and have great communication and people skills.
- You must be dedicated and eager.

Knowing how to close is a must

• Previous phone sales experience is a must
• Dependable, competitive, motivated and focused
• Committed to follow-up on deals until they are closed
• Basic PC skills and internet knowledge

Position Criteria:

• Unlimited earning potential with bonuses
• Ongoing training and support
• Professional and fun office environment
• Cross-sell sales opportunities

- You will be cold calling, prospecting new potential clients and managing your accounts.

- All of our sales are closed over the phone.

- 100% commission with unlimited income opportunity.

Please submit resume to This email address is being protected from spambots. You need JavaScript enabled to view it. be considered for the position. (Reference job #358)

Wednesday, 5 May 2010, 12:00 am

We are seeking experienced and energetic Account Managers / Sales Reps to fill positions in our Sales Office.

Experience and Character Requirements:

- Excellent Verbal and Listening Skills
- Ability to Set and Achieve Personal and Company Goals
- Persuasive, Tactful and Professional
- Strong Sales Background
- Abides by Ethical Standards

Position Outline:

- Cold Call to Generate New Sales Opportunities
- Turn Prospective Leads Into Signed Contracts While Steadily Growing a Pipeline of New Clients for Future Sales
- Assist in Client Problem Resolution to Ensure High Quality and Satisfaction

* Training Provided *
* Flexible Hours *
* Unlimited Earning Potential *
* High Commission Split with No Cap *
* Generous Bonuses *
* $500 Sign-On Bonus *

Please send resume to: This email address is being protected from spambots. You need JavaScript enabled to view it.  (reference job #512)

Tuesday, 18 May 2010, 12:00 am

We are now looking for Sales Reps for our Woodland Hills location. All applicants must have good phone skills, and sales/customer service experience is a must. Applicants must also have the ability to cold call to generate new sales opportunities. The office is open Monday – Friday from 8am – 5pm. Current reps are averaging $1,000-$1,500 per week or more depending on sales abilities and desire to sell.

*We have several positions available for MONEY-MOTIVATED people with serious phone sales skills and longevity. Comprehensive training and all materials are included.

*We pay the TOP COMMISSION in the industry!

*You have the ability to make $50k – $120k + per year.

*Monthly residual income potential

Please send your resume to This email address is being protected from spambots. You need JavaScript enabled to view it.  be considered for the position.

(Please Reference Job #545)

Wednesday, 21 July 2010, 12:00 am

We are a Los Angeles based Marketing Firm seeking motivated and experienced Inside Sales Representatives and Account Managers.

Is living off of unemployment just not cutting it?
Do you feel you don’t fit in within a structured corporate environment and cannot reach your full potential?
You could be a great addition to our growing sales team.

Preferred Experience:

- Background in Sales – Telephone Sales a Plus
- Background in Closing Opened Leads / Prospects

*You must be energetic, intelligent and focused.
*You must have great communication and people skills.
*You must be dedicated and eager.

*Do you have the drive to make 60-80 phone calls a day?
*Are you able to lead a client through the demo and into the close?

Position Details:

-Cold Calling
-Prospecting New Potential Clients
-Account Management

Generous Bonuses & Residuals

Training Provided and Flexible Hours
Unlimited Earning Potential and High Commission Split with No Cap

Please submit your resume for immediate consideration. Email toThis email address is being protected from spambots. You need JavaScript enabled to view it.  or Fax to (818)884-8855. Please reference Job # 334

Monday, 2 May 2011, 12:00 am

We are currently hiring CLOSERS to join our successful team of internet marketing specialists. We have been in business over 15 years, have a proven track record and are well respected in our industry. Our top producers make over 100k a year but you must be willing to work hard to achieve these numbers. If you can sell on the phone and are self motivated then we need to talk, please send your resume for an interview as we are only hiring three new people.

List of Qualifications:

Ambitious top performer with 5+ years sales experience
Excellent communication skills and Computer literate
High energy and professional demeanor

Additional Info:

Base + Commission and Generous Bonuses
Upbeat and casual environment