Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Sunday, 23 February 2014, 12:00 am

The key to SEO is having the right keywords, the right key phrases to insert in your site and also the right SEO Specialists. You should have these keywords added naturally so people see that you are not a fake site. The more natural you are the better. It is important to use SEO –Search Engine Optimization – in order to improve your site’s ranking as well as improve the overall content of your site.

Website Optimization Is The Key To Success.
Google and other search engine oriented sites such as Bing, will always look for the right and most wanted words to show as a result for the users. If you insert the right keywords you will be more likely to appear as the first results. If you are one of the first results it means that you will receive more hits therefore will get more people seeing your site. The SEO Specialists can help you do the trick.

Building Links Is Also A Great Way To Improve Ranking.
You can link build all over the web. You can have the help of high quality forums, blogs, fan pages and much more. The more you link build with sites that have good content the better, after all you need quality and not quantity.

Make Sure Your Site Is Always Up And Running!
In order to not get penalized by Google you should have a page that is truly reliable. The better your servers are the faster people will be able to access your site. This will show people that you constantly update your site and want to provide the best for the users.

You Should Never Do…
Although it might be a temptation to save time and money never copy and paste. Using content that is not original not only is not right but it is also a way to show the public that you do not care about your content at all. If you do not take your time to show people what you have to offer why would people spend their time trying? Make sure you deliver high quality content that cannot be found anywhere else on the web. You will certainly have more views!

Tuesday, 19 May 2009, 12:00 am

Organic Search or PPC? The question is being asked by thousands who are doing business on the internet and seeing that the cost of pay per click search campaigns seems to be getting higher and higher as the value of premium keywords rises. This leads to a need for more creative campaigns and many businesses are targeting secondary keywords because they simply can’t afford to run campaigns on their primaries. So the choice is presented. Should you continue with paid search engine marketing (SEM) or seek out ways to promote organic search results?

If the answer was a simple matter of calculating cost versus return the decision would be easy to make, but it is far more complicated than that. If you have a product to sell then you can gather data on how many clicks it takes to get a conversion. This tells you if your PPC campaign is worth it, provided your keywords don’t go up in price. If you’re using Google Adwords then you have to deal with their algorithm in the equation. The quality score of your website is an important factor in determining how much you pay for clicks and the formula used to determine it changes on a regular basis.

Of course, if you’re relying on organic search for quality traffic then you will still have to maintain a high quality score and now you also need to examine your links for their site’s quality score. The weighting system used by major search engines has changed recently to discount “automated” submissions to article directories and links obtained from “link farms” or sites that are only there for the purpose of posting links.

The numbers posted in the first quarter of 2009 by Adwords and other PPC programs show a decline in overall spending. Many believe this is due to more companies turning to Organic SEO and moving away from paid traffic. Others feel it’s a direct result of retail stores going out of business. Many of the giants, like Macy’s for instance, are closing stores and not spending money on internet advertising. The answer to the decline in ad dollars spent is most likely a combination of both.

The solution for your company should be determined by someone who is familiar with the changes in algorithmic page rank calculations and experience in link building and SEM. Paid traffic is still a powerful way to bring visitors to your website and should not be overlooked completely, but techniques used to increase organic search are more lasting. A quality article manually posted on a site with a high PR Page rating like Ezine remains one of the best methods to generate a link that will bring consistent traffic and high rankings from Google and Yahoo networks.

Properly managed PPC campaigns can enhance organic search techniques and bring you instant traffic while you’re building your own web of links and directory registrations. The answer to the question asked in this article should never be an absolute one way or the other. Each company’s needs are different and a quality internet marketing service will recognize your unique needs and guide you in the right direction.

Thursday, 3 September 2009, 12:00 am

With millions of competitors vying for the same spot, businesses want to know if it is possible to get top placement using Organic SEO Service.

SEO generally refers to “natural” or “organic” SEO—meaning someone looking for a dentist in San Francisco types in “Dentist San Francisco” and finds several listings on the left side of the page.  This is considered the most coveted place to be for several reasons:

  1. The majority of search engine users (as many as 75% by some estimates) ignores the sponsored ad listings and only trusts the unbiased Organic Search Results.
  2. A business listed in the sponsored listings is paying to be there—as much as $5 or $10 or$25 per click—and there is no guarantee those clicks are from legitimate customers.
  3. By contrast, a natural result can be clicked on unlimited times by unlimited numbers of users at no cost to the site owner.
  4. A high natural ranking means that site is really popular (at least that is the implication) and people like to be part of the most popular anything.

So top natural listings attract 80% of people searching, and cost nothing to be clicked, while sponsored advertisers compete for the remaining 20% and pay for every click—whether the new lead is qualified and ready to buy, or a six year old playing with her mother’s computer.  Natural is naturally the place to be.

But how does a business get there?

Wherever there is a desire or a need, there will be companies lining up to tap into that market.  “A business owner looking to raise his or her presence on [Google, Yahoo or Bing and their respective partners’ websites] has thousands of choices available and it can be overwhelming,” explains Vlad Blits, CTO of www.executivedecisionmarketing.com. “It’s easy to find someone who says they do SEO, it’s another matter to get one that gets reasonable results.”

If you have ever tried SEO and gotten poor results, you might conclude it is a waste of time and money to even try.

Of the thousands of SEO companies, you can bet that only a handful can really deliver meaningful results.  And what is meaningful in a business sense?  First page placement on relevant keywords is critical.  The majority of users never go to page 2, and of those that do, almost none make it past page 2 or 3.  So improvement from page 50 to page 5 might look good on an SEO progress report, but it means almost nothing in increased business results.  Page one is the grail.

So how does a business owner separate the myth from the grail?  When selecting an SEO company here are some key questions to ask:

  1. How long have you been in business?
  2. What is your guarantee?  (Listen for page one or bust!)
  3. How many programmers and techs do you employ?  (SEO takes a village. One guy with a laptop won’t get you to page one.)
  4. Can I see examples of your other successful clients?
  5. Can I talk to some of your customers?

Locating an SEO company is easy.  Search “Organic SEO ” and/or “Natural SEO” (or “Website SEO” and/or “Search Engine Marketing.”)  Check the natural results.  If the SEO Company is ranked on page one you know you have one that has been around a while.

Monday, 23 May 2011, 12:00 am

Los Angeles, California – United States – May 4, 2011 – Los Angeles SEO company Executive Decision Marketing announced this morning that they would be adding Yahoo, Bing, and Google Maps submission to their already formidable list of SEO services. Quoting a need for more geo-targeted marketing programs for local businesses, the company released a statement this morning regarding the new service. Executive Decision Marketing is an established leader in the Los Angeles search engine optimization industry.

“The Local Business Map Enhancement service allows your business the opportunity to show up on the Maps area of the major search engines (Google, Yahoo, and Bing),” said a company spokesperson. “We will optimize the home page of your website to make it the best fit for what the search engines are consistently looking for. We will then submit this perfectly optimized page using our proven methods directly to Google maps, Yahoo maps and Bing maps. The result will be increased traffic from your local area.”

Google Maps has been increasing in popularity over the past few years and will normally show up on the first page when you do searches for local retail stores and businesses that have a physical location in a specific locale. Submission is not difficult, but optimizing a home page for best search results and establishing a backlinking campaign that will bring search spiders in to index a website in the first place takes professional assistance. Executive Decision Marketing is the company willing to provide that assistance.”

“We will launch a specialized backlinking campaign to promote your sites popularity and make sure that Google, Yahoo and Bing sit up and take notice of your improved presence,” said the company spokesperson. “With this combination of steps, you will definitely reap the rewards of added exposure. That exposure, particularly on Google, will add to increased visibility and sales. Our team will make sure you get that exposure and continue to increase it as we add more backlinks and use other SEO techniques.”

Executive Decision Marketing has been doing business as a small business SEO firm for over ten years. They were one of the first in the Los Angeles SEO industry and are considered a pioneer in their field. Other SEO services they offer include article writing and distribution, content development, web design and coding, web presenters, and video billboard marketing. Additional services and information are available on their website.

 

Contact:

Executive Decision Marketing
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
Phone: 888-879-8880
This email address is being protected from spambots. You need JavaScript enabled to view it.

Monday, 23 May 2011, 12:00 am

Los Angeles, California – United States – May 4, 2011 – Executive Decision Marketing, a Los Angeles SEO company with over a decade of experience, in a statement released this morning from their main office, openly endorsed local zip code email marketing as a better alternative for small businesses than direct mail or newspaper ads. The statement outlined the pros and cons of each medium, and introduced local zip code email marketing as a new option for their SEO clients.

“If you’re still using paper dependent methods of advertising and marketing, you’re not only spending too much, you’re throwing money away,” said a company spokesperson. “Our research tells us that nine of every ten mailers get thrown out and newspaper readership is down over sixty percent since the dawn of the internet. Even those who read the paper aren’t looking at the ads, but they’re opening and reading email.”

With the rising costs of petroleum and paper goods, a number of major newspapers have gone out of business in recent years, and postage rates have been steadily increasing. Meanwhile, the costs for internet access have been going down and the devices used to get that access have improved and become more portable. According to most market studies, potential customers are more likely to check their iPhone or Android for news now than they are to read a newspaper.

“As technology improves and markets expand through the web, newspaper and direct mail will eventually become obsolete,” said the company spokesperson for Webwise. “Email marketing is more personal and likely to get to its intended recipient. Sending it by zip code ensures that you’re hitting individuals who are in your market range. This is particularly important if your business relies on physical traffic, like with a retail store or local service provider. The combination of a personal email and local recognition increases your chances of getting an actual visit from that client.”

Executive Decision Marketing is a Los Angeles SEO firm that offers targeted email marketing along with their traditional SEO services such as content development, article writing and distribution, PPC management, web design and coding, and strategic backlinking to achieve higher page ranks. Additional information and services can be found on their website or by contacting them directly using the information below.

Contact:
Executive Decision Marketing
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
Phone: 888-879-8880
This email address is being protected from spambots. You need JavaScript enabled to view it.

Friday, 27 May 2011, 12:00 am

It’s amazing how, every time Google makes a change to their algorithm, local internet marketingcompanies go into a panic. Granted, the Google Panda or “Google Farmer” announcement earlier this year did affect almost twelve percent of all websites on the internet, but it didn’t change the basics of how internet marketing is done. It is still and always has been about offering quality to those you are marketing to – quality content, quality web design, and quality products and services for the end user.

If you’re shaking your head right now thinking it has to be more complicated, stop. There are other tasks that need to be attended to today and worrying about how you’re going to outsmart the search engines will get you nowhere, Google is making changes to ensure that when you put a keyword into a search box you’ll get a list of companies that are actually relevant to that keyword, not a list of link farms and affiliate sites. This latest change was a great move in that direction, one that Yahoo and Bing will likely duplicate some time soon if they want to compete.

Did Google Panda make local internet marketing more difficult? If you were holding your page position with links that you bought from a submission service, yes it did. Link building needs to be done methodically, using directories and websites that are relevant to your industry and have high PR rankings. If you’ve been doing that all along, you’re fine. If you’ve been looking for shortcuts and taking them, you’re back at square one again. Try doing it the right way this time. We do, and none of our clients were affected by the new rules in any way, at least not negatively. Many benefited from it.

You’re going to see a lot of bad publicity about SEO this year because of the Google Panda changes. So-called “experts” will claim that forum posting and social bookmarking no longer work with the new rules. That’s not true. If you’re linking with forums and social media sites that are in your industry, you’ll get plenty of benefit from it and still hold those high page ranks. We know. Our experts have been tracking the changes since February and we’ve seen what works and what doesn’t.

Saturday, 11 June 2011, 12:00 am

Executive Decision Marketing is the undisputed leader in organic SEO. That’s a statement that you’ll find few in the industry willing to argue with. With a track record of success going back over a decade, five times the expected lifespan of any other Los Angeles SEO company, we have proven that the decisions we make when it comes to search engine optimization are the right ones. So why are some people wondering about our PPC Management services? They are not competitive to SEO, they compliment it. In addition, early indicators show that traffic may now be a factor in the Google algorithm.

The formulas used to calculate page rank have always been shrouded in mystery, a decision made by Google early on to protect the integrity of their search engine. If the details of the algorithm were made public, those with money and resources could simply buy their way to the top and small businesses would be left out in the cold. It was that reason that also led to the decision to not include overall traffic as a variable in the calculations, but it appears that may have recently changed. According to our tracking, sites with a larger number of visitors are being awarded higher rank. It’s too early to know for sure, but apparently traffic counts now.

Of course, like everything else the search engines do, this is a “what if?” and could be temporary, so we’re going to continue doing the things we have done to be successful to this point. Our clients are encouraged to include PPC Management as part of the package we offer to them. Paid traffic while we’re doing the link building needed to get regular organic traffic is a benefit, no matter how you look at it. If the search engines count it towards page rank, that’s fantastic. If not, it will lead to conversions, sign-ups, and sales while we’re doing the long term work to give you internet presence.

Traffic also brings new links. Those who bookmark your website when they view it are providing you a backlink that will count in algorithmic calculations. The more links you have, the higher your rank. Your content counts too, so don’t leave out development and website expansion. Those are key factors in capturing web surfers and also in getting search engine spiders to keep coming back for more. These are all elements of our SEO strategy that you will benefit from if you do business with Executive Decision Marketing.

Friday, 1 July 2011, 12:00 am

There was a time when just searching for a service provider was a process that you did only half-heartedly because the level of trust you had in the results wasn’t nearly enough to guarantee that you’d actually pay the company you found with those search efforts. Society was till geared towards physical retail shopping – places where you could see the layout of the store with your own eyes – a personal experience that the internet could never duplicate – at least that was your opinion. Modern technology and local internet marketing has changed all that.

Folks still want to have the personal experience when they’re shopping, but today that experience is possible on the web. The comfort level of those shopping electronically is much higher, buying products and services is now commonplace. It’s no longer a question of whether or not you’ll do business on the internet, but rather a search for the web-based business you feel most comfortable with. That’s where personalization comes in. Local shoppers like the thought of doing business with local shops. How do you make yours more inviting to them?

An important piece of the website SEO that we do when we first begin our organic SEO marketing campaigns is the redesign of your website and the message we want to send with the newly refurbished pages and posts. The content helps us with this, but the individual look and personalization is what your visitors are going to remember. Our designers will install code that brings in local traffic, a process called geo-targeting, but once that traffic gets there, they are going to need a reason to stay. You want them to feel welcome at your site and have a sense of trust should they choose to do business.

How important is personalization? In the web world, where millions of websites are vying for those few precious spots on search engine Page One, something needs to set you apart from the rest. Our job is to get you a spot on Page One, but that’s only a portion of what we can do for you. With the knowledge and experience our web design team has, we’ll not only bring you the traffic, we’ll make sure it converts.

Friday, 5 August 2011, 12:00 am

Every time that Google comes out with a new product or service they blog about it. That’s expected by now. What was not expected was the custom blog creation they did for schema. It’s not part of Google’s main website, but it is a blog very much about a Google product. Did they want to separate this particular service from their others because it’s a collaborative effort with Bing and Yahoo or are they merely following suit with what they’re seeing the major marketing companies do? Could it be that Google is actually manipulating its own algorithm? Say it isn’t so.

If you go to Schema.org you’ll see what we are talking about. Our first glance led us to believe that Google is still rating this as a Beta product and is not yet quite ready to put their full marketing strength behind it. The minimalist design and fairly limited amount of information available on the new coding system suggest that there may be more to come at some point. Either way, we’re thinking that schema is something to pay attention to, but not something to get overly excited about.

The blog approach is interesting, though. The main Google blog has been compared to a number of religious texts when techies are asked about its usefulness. Knowing what the search giant is working on next gives you an edge in national and local internet marketing. That knowledge is published – no secret to anyone, but you’d be amazed at how many marketing “gurus” guess at search engine changes instead of getting all the facts. Google schema is a good example of that. If you read everything there is to read about it you’ll know that it’s only slightly beyond the concept stage right now.

Here at Executive Decision Marketing, we use custom blog creation as a marketing tool to move our clients up the page rank ladder. The algorithms that determine page rank weight quality content as the most important variable in the equation. This was not always the case, but since Google Panda the only way to secure a spot on Page One has been through content development. Perhaps that’s why Google created a separate site to talk about schema. If that’s the case, the new coding system isn’t getting much attention. The Alexa rank for the site is still over 10,000. What do you think that means?

Wednesday, 10 August 2011, 12:00 am

If you’ve been reading this blog you know by now that schema is a collaborative effort between Google, Yahoo, and Bing. What they did was develop a new coding system that tells the search engines more accurately what they will find on individual pages in a website. Your shopping cart page and your home page, once lumped together by search spiders, show up as their own separate entities with schema coding. For us, it adds another element to organic SEO. We can now optimize individual pages with more detailed code and descriptions, a benefit to our clients.

Will the collaboration with Google, the first of its kind, lead to more universal actions on the part of Bing and Yahoo? Will they come out with their own version of Panda now? We’re thinking that was inevitable even without this schema effort. What Google did with Panda was make content the most important variable in their algorithm. That had to happen before the internet got too diluted with poor quality, inaccurate articles and blog posts. Those are still being published after Panda, but they won’t ever see the first page of Google searches. We’re hoping Yahoo and Bing follow suit.

Look back at the evolution of the internet and the World Wide Web. It was originally meant to be an academic forum where information could be shared among scholars and research firms, so accuracy and quality weren’t a concern in the beginning. Even a few years in, the integrity of those posting information ensured that most of what you read online was accurate and true. As the demand for more content increased, article writing and distribution sites began to spring up, the first step in the decline of quality on the web. That decline hit its peak in 2002/2003 with the development of social networks.

The freedom to publish what you please is both an attraction and a turn-off to internet users. You can’t censor anything because the web is just too big to regulate, but the search engines can award higher page ranks to those who publish accurate, quality content. That’s what Google Panda was all about. It was an attempt to clean up what had become a cesspool of poorly written articles and inaccurate content. Both are still out there on the web, but you won’t find them anywhere near Page One.