Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Wednesday, 1 October 2014, 12:00 am

Every ecommerce website owner understands the importance of driving high quality traffic to their site. They also want to see visitors convert to customers. A key factor in realizing these goals is the use of SEO. Experts in this industry work to gain higher search engine rankings for their clients, but atop SEO service provider will also strive to maintain those higher rankings.

 

Content is Important

The algorithms used by the search engines continuously evolve. The engine bots crawl through sites and analyze the content for quality, relevancy and type. A sudden drop on page rankings is usually the result of a change in algorithm for the search engine. The top SEO experts in the field are committed to maintaining a current knowledge base of these changes. Typically, content requires a continuous refreshing and upgrading in order to stay at the top of the page rankings.

Getting to Page One

We live in a fast paced world, and it is a digital environment. Statistics show that more than 75% of internet users never look beyond the first page of results after entering a search query. People simply do not have the time to go any further. Being at the top will result in a dramatic boost in sales revenues.

What an SEO Agency Can Do for You

To get higher page rankings, your website needs quality and fresh content. This assures that your site will catch the “eye” of all the top search engines and move you to page one. By staying abreast of the current industry trends, a top SEO professional will consider several factors when formulating a plan for your needs.

  • Definition of your individual company’s goals
  • Identification of a target demographic
  • Content building that provides an engaging user experience.
  • A plan for regular updates and refreshing of content to meet current search bot algorithms.

In today’s fast-paced and competitive world of ecommerce and search engine rankings, a business cannot afford to have a static and outdated website. Consulting with a top SEO service provider can assure that your website moves to page one and stays there.

Friday, 21 October 2011, 12:00 am

Is your company newsworthy? Many business owners and marketers feel that a press release servicewould not be beneficial to them because they don’t have any newsworthy stories to publish with them. This is a mistake. All companies have something they can put in a press release, and submitting press releases regularly to a good press release service is one of the best things you can do for organic SEO. We here at Executive Decision Marketing use this strategy regularly to boost both our own and our clients’ respective search engine page ranks and positions.

Press releases are a great source for links. If you have a link or two in the body of a press release, with the volume of traffic that most of these services get, you’ll end up seeing dozens, maybe hundreds of visitors when you publish just a single press release. Do that regularly every week and you’ll start to see the backlinks pile up. Every time someone views your press release, you have a shot at getting a new customer. Even if they don’t buy that day, their interest and the time they spend browsing your site after they click that link count towards page rank calculations.

Time on site and traffic aren’t the only algorithmic variables you can count on when you publish press releases. Say something interesting enough to be shared and you could be looking at backlinks fromsocial bookmarking and social media websites. All a user has to do is click their de.li.cious, StumbleUpon, or Google bookmark icon on the toolbar and you will gain a backlink. Put out enough press releases and those backlinks will really start to pile up over time. You’ll soon be getting traffic from direct sources and organic ones that you had no idea existed. It’s all part of a good organic SEO strategy.

What is the ultimate goal of any legitimate internet marketing firm? You want your client to get regular, sustained traffic that will generate a steady income all the time. When that happens, the client will be happy with their marketer and want to retain their services for a longer period of time. Here at Executive Decision Marketing, we service clients that have been with us over ten years. Our press release strategy is part of the reason why we have that kind of customer retention rate.

Monday, 31 October 2011, 12:00 am

There really is no place on earth that is more technologically savvy than the City of Angels. Here in LA, we know all about search engine optimization, internet marketing, and targeted email marketing. We’re well-versed in tech speak, Google-ese, and blog-orating. It’s not something we have to delve in depth to; we have the knowledge as a result of living in a city where everyone is an expert on the subject. Los Angeles SEO companies employ the most advanced search marketing strategies in the world. Would you want to compete in an environment like that? We do, and we do it well.

In the city where everyone knows a lot about one specific subject you need to do a lot of work to be number one. Here at Webwise media we’ve been in business for over a decade and we’ve watched the search engines grow up. By employing purely white hat methods we have developed a good reputation and our clients have never lost any ground in the search rankings due to changes made in the Google algorithm. Just this past February, as major companies were toppling from the top of search engine page ones everywhere due to Google Panda, our clients were climbing.

Executive Decision Marketing has taken small business SEO and made it affordable for all. In the past, you needed to spend thousands of dollars a month to be at the top of search results. We can offer that to you now for a fraction of that cost. By utilized more advanced technology and refining our own internal systems and processes, we have made it possible for any business, even the smallest, to be on Page One for their industry keywords. We have the results and testimonials from our clients to prove it.

How do we do it? Executive Decision Marketing uses a combination of tools and techniques that have worked for years. We focus on quality content development and website SEO. We promote your business using press releases, blog posts, PPC, and First Page Placement. We do careful link building, not with auto submission services, but manually, the way it’s supposed to be done. From the moment you start doing business with us you’ll start getting a surge in traffic to your website. Stay with us a while and that surge will become a steady flow, leading to more sales and sign-ups. That’s what you want, right?

Friday, 25 November 2011, 12:00 am

Google, while not without competition from sites like Bing, is the king of the search engines. From “cat food” to “charisma tips,” Google has become our go-to for all the minutiae of life: and making sure your business can be found through those searches is the key to success. Buying “sponsored” results might seem like the easy route—after all, it makes sure your website is the absolute first on the page, in a little box and everything. Presto! First Page Placement, and you only needed a checkbook. Sadly, it’s not that simple.

So why won’t “sponsored” links work—and why do you have to go through the time and effort of ensuring your rise through organic rankings? Well, first and foremost, Internet consumers have learned to be wary of all things “sponsored.” As a member of the generation that grew up with computers, Internet safety 101 was to not click on links that didn’t “seem” legitimate; as such, the sponsored results smack of a scam, even if they really are a genuine business.

Rising through the ranks to “First Page” status isn’t easy, but it’s worth it, to be sure. Thankfully, there are people who can help you make sure that traffic finds your site. Partnering with a quality SEO company can make sure that your website is found through Organic SEO, and while it might take some time, they’ll be sure to do it right. Believe it or not, convincing Internet customers that you’re the real deal is more important than ever, and this kind of small Business SEO goes a long way to assuring potential traffic that your website is legitimate.

Making your way up the rankings is hard, but it’s worth it: even if you haven’t achieved first link or first page results yet, your web traffic will come to you through organic rankings, not through sponsored results. Finding a company that knows what they’re doing, and letting them help you climb up the ranks—however arduous it might be—is more than worth it in the long run.

Wednesday, 30 November 2011, 12:00 am

Search engines can seem maddeningly mysterious. Your website is well done; your keywords are in place; your product is legitimate and of good quality. So why are you still on page fifteen, and why aren’t you getting the attention you really deserve? These answers can be found through Local Internet Marketing and a quality, Affordable SEO company. Raising and maintaining your rankings is a full-time job in and of itself: but there are people out there who know how to help.

Obviously, you need people who understand how search engines “think.” That is, how your website is prioritized in relation to others that fit the search, and how to keep your website relevant over time. Custom blog content, video, and a specially branded social media presence will all help you get attention from customers, and help keep you up in the ratings. Those things take time, though—a lot of it—and having someone whose sole purpose is to maintain your online presence isn’t just a good idea, it’s becoming absolutely necessary. Consistently providing unique, quality content that will help your website gain traffic is a full-time job, believe it or not.

The ways to get noticed are countless. Blog posting, Targeted email marketing, Forum Posting, and social media will all substantially contribute to how much attention you receive. It’s not just time consuming because it’s tedious, either; yes, updating a Facebook, a Twitter, an email list, and a blog is nitpicky, but are your posts engaging? Do they draw in an audience? Or are you just stringing keywords together and hoping that will work?

The “wired” age has made it much easier for businesses to connect with customers, whether they’re down the street or across the country; people have come to expect a substantial internet presence from the businesses they patronize, whether it’s being able to “like” them on Facebook, or keeping up with their blog. Done right, branded social media and search engine optimization can open up a whole new world for your business. A professional who understands Organic SEO can help you get the attention you deserve—without a daily panic over whether your “tweets” are frequent enough.

Saturday, 10 December 2011, 12:00 am

Big and small businesses have used press release services for many years to send a basic release to get attention from traditional media for their products and services. In the digital age, however, a press release can do much more. It can be picked up by major search engines news crawlers, deliver new web visitors to your site, and build up valuable back links that can help enhance your Google PageRank for years to come.

Rather than just relying on traditional media, press release services now use dedicated sites. One example is PRWeb.com. When you post your press release to PRWeb, almost immediately a network of additional sites that tap into the PRWeb RSS feed will re-publish your release.

PR Web is a paid service. There are hundreds of others for you to use. At first, limit your activity using sites that:

  • Allow on-page optimization- use press release sites that allow anchor text links, header tags and other on-page optimization techniques. Not all sites allow this. Check their FAQ or Terms of Use about SEO. Without these features, it will be harder for the search engines to find you information.
  • Have strong Google PageRank- stick with well-established sites that have a PageRank of 4 or more. This eliminates many smaller sites that will not help your cause.
  • Eliminate NoFollow tags- a NoFollow tag is placed the code of a hyperlink that prevents search engines from following the link. You want people viewing the press release to be able to click through to your site.

Many firms will save time and money by hiring press release services to do all the work. For small firms on a tight budget, there are free sites available like PR.com and PRLog.com. However, many free sites do not allow live hyperlinks unless you pay additional fees. Paid sites charge a few hundred dollars for a basic release.

Many entrepreneurs and corporations underestimate the power of press release services in our Internet-based world. Try some of these tactics and you’ll see more web traffic, better back links, and a higher profile in your industry.

Thursday, 5 January 2012, 12:00 am

Did you know that Google publishes many of their algorithmic search changes to help small businesses attain better page ranks? Far too many folks have been viewing the search giant as akin to the “Evil Empire” depicted in science fiction movies when their sole purpose in recent years has been to improve user experiences on the web. Changes in page rank calculations are designed to give the searcher the most accurate results possible. Legitimate organic SEO firms make it a point to understand and work with these changes, not attempt to circumvent them.

Last week, in a blog post by Google’s Matt Cutts titled “Ten Recent Algorithm Changes”, we gained some insight into what to expect in 2012. Google makes over five hundred of these changes every year, so we look for common themes and then base our SEO decisions on the tendencies they are showing us. It’s not too difficult to see what direction search is going in. Quality content, as always, is valued above all else. Next on the list would be your website SEO, and then a stronger emphasis on images and video. Here’s our Top Five for Organic SEO in 2012:

  1. Post regular content on your blog
  2. Make sure summary and title tags are more descriptive
  3. Don’t be afraid to add video
  4. Freshen up or delete old or stale content
  5. Eliminate redirects, squeeze pages, and pop-ups

We’ve been talking about the value of content for years, so there’s nothing new there. On the tags, there has been a rumor going around that they’re no longer relevant. Don’t believe it. Website SEO is an important part of the process. Not having title and description tags counts against you, as does simply spamming keywords as Meta descriptions. With video and static images, HTML5 and other tools have made these elements visible to search spiders now, so pay more attention when creating them.

Items 4 and 5 are new on our list this year. The trends we see from Cutts’ latest post tell us that stale content will be shelved and fresh content gets the higher page rank. Consistently posting to your blog will help you with this, but freshen up or delete older, stale content and you’ll see an even bigger boost. While you’re at it, get rid of the redirects, squeeze pages, and pop-ups that hold visitors hostage. If you want your customers to come to your site and stay a while, give them something valuable to stay for. You’ll find if you do that they’ll actually come back again.

Wednesday, 25 December 2013, 12:00 am

The internet has become a huge center for commerce in a relatively short amount of time. It is now normal for so called ‘brick and mortar’ businesses to also have a website and a strategy to increase sales by appealing to a wider market. The traditional ways of marketing are not as effective and there are a range of internet marketing strategies have been developed. One of these is search engine optimization — also shortened to SEO — and it requires SEO specialists to be properly implemented.

Successful SEO
While many web designers claim to have optimized the web site they have delivered to you in many cases this is little more than hype. This is because of the fluid nature of search engine optimization. The main area relates to improving your sites visibility to keywords entered in search engines. The effectiveness of these keywords can vary over time and most SEO specialists will continually update targeted keywords to keep them fresh.

Which Search Engines?
The three main search engines are operated by Google, Microsoft and Yahoo and there can be a broad based approach or a Google-centric approach. This is because Google is so dominant in the search engine market and by optimizing for Google you will also get reasonable results in other search engines.

Ways to Improve SEO
When you consult with SEO specialists they will review your website and the market that you and your competitors are targeting before coming up with a plan that takes into account your needs and your budget. The first step is to ensure that your website is not doing anything that is stopping the search engines from indexing everything on the site and that all parts of the site are optimized to make them as highly rated as possible.

The next step is to ensure that the content is also optimized so that it focuses on the keywords you are targeting and providing useful information. This can be done with things such as articles, blogs and social media. Carefully crafted content, which is interesting and helps to bring visitors is both a great way to improve search engine ranking and to bring their attention to your sales area.

Monday, 3 February 2014, 12:00 am

One of the reasons that top internet marketing companies are able to organize and execute campaigns so well is because of the way that they use keyword research and effecting PPC management to get the best results for a given budget. This is important because the ultimate goal is to improve the amount of sales that you generate. Properly handled pay per click can be an effective way to draw customers to your website and increase sales.

PPC Bid Max
This is a PPC management tool that allows you to build and manage your keyword list in a simple interface. It manages your bidding and optimizes your requirements so that you stay inside your budget. It connects to all major pay per click websites so you have a wide range of alternatives to use depending on the campaign strategy that you are following.

Atlas Search
This is an interesting tool that both manages and optimizes your PPC campaign. It has an exclusive rules based bidding interface that can put your bidding strategy and keyword needs together. This is designed to be more hands off with the tool making the decisions based on the data that you have fed into it. It supports all of the major pay per click players including Google, GoClick and Ask Jeeves.

PPC Pro
If you want a desktop tool that uses a rank based system then PPC Pro will fit your needs. It monitors keywords and ensures your bids keep you able to use PPC contracts that fit the profile. You simply set the keyword position you want to maintain and the tool takes care of everything.

BidRank
This is versatile PPC management tool that uses a combination of maximum bid and rank range to strategically obtain the most productive keywords for your given settings. Each keyword can be individually customized so you can finely tune the campaign direction that you want to move in. It has many setting that you can adjust including target rank and update frequency. It support a wide range of the most used pay per click sites including Turbo10, 7search, SeachFeed, 411web, Mirago MIVA, Enhance Interactive, BrainFox, Kanoodle and of course the most important site Google.

Thursday, 13 February 2014, 12:00 am

You Can Just Do This Once!
The reason why a top SEO would never say this is because the internet is a growing and evolving thing and the way that search engines rate websites constantly changing. While there are some basic things that will improve your ranking no matter what, they will not get your ranking to a position that it will be noticed such as the first page of results. Constantly adding new content and targeting new and related keywords is only way to obtain a good position and keep it.

You Will Get Results Instantly!
If anyone says this to you then you are definitely not talking to a top SEO. It takes time for SEO to work and time for the search engines to build your rank and accept links and back links at full value. Building on work you have done by using related keywords and link to articles, blogs and social media. This all takes time and when you look at all the effort needed then you will understand why.

We Have This Cookie Cutter Website That Is SEO Ready!
While this would be nice if possible it isn’t. A website code optimally for SEO is a great first step but it is the content, product description and links are what give you the ranking. All of these need to be built up and added to your website and there is no way to do this without adding SEO positive, quality content.

Great You Are On Page One — SEO Job Done!
This can be a key selling point and many companies will guarantee getting you to page one. What determines if you have a top SEO or a dud is what keywords and how this affects your traffic. While it can be a waste of money going after one of the very popular keywords adding location information can both improves sales conversion rates and make targeting it affordable.

Let’s Copy This Other Website That Ranked Well!
It is important to understand that every business is different and what works for someone else might not work with you. A good SEO will tailor their plan to your needs. As with anything looking at the results and tweaking the good and removing the negative is something that has to be done in SEO