Social bookmarking sites have been around for years, and they come into and go out of style in the SEO community. Sometimes, they’re spammy toxic poison, and other times, they’re legitimate backlinks. The funny part is, it’s not because Google really cares about social bookmarking as a whole. Social bookmarking as a whole is kind of meh as far as Google is concerned. They just want you to use sites that don’t suck.
With that in mind, presenting the top 7 social bookmarking sites for SEO as of December 2014:
• Facebook: There is some debate about whether or not Facebook counts as a social bookmarking site, because the way that most people use it, shared links drop out of site (and thus out of mind) fairly quickly. But earlier this year, Facebook added a new feature called ‘save’ (creative!) that lets you create a permanent bookmark for any post you loved — which can include a post with a link to another site…which is the definition of social bookmarking.
• Twitter: This paragraph should read almost identically to the one above it, but retyping it is a waste of time. Just replace ‘save’ with ‘favorite,’ and ‘Facebook’ with ‘Twitter.’
• Pinterest: Probably the single most definitive social bookmarking site ever. Move over, Reddit and Digg and all — with its uniquely graphical style and intuitive interface, Pinterest has almost as many monthly users as Twitter, and is growing faster.
• Google Plus: Google finally managed to make a social platform with staying power! With 150+ million unique visitors monthly, thinking that you can safely ignore Google Plus because it’s not Facebook is simply leaving money on the table.
• Tumblr: Fandoms unite! Tumblr is another unique place, a microblogging platform like Twitter, but with features that encourage sociality far more than even Facebook does. The audience at Tumblr tends to the young, hipster, angsty, nerdy type, but if you can appeal to that, find a way to make Tumblr work for you.
• Reddit: Probably the single most definitive social bookmarking site — other than Pinterest — ever. Reddit is like the granddaddy of social bookmarking, back before it was cool, except that Reddit is still mad cool. It’s also really easy to use, so there’s no point in not using it.
• StumbleUpon: Claims to be a ‘discovery engine,’ and StumbleUpon lives up to its claim. The awesome thing about putting your bookmark on StumbleUpon is that your site will get put in front of the eyes of a wide variety of people pretty quickly. The not-awesome thing is that if your site is too blatantly commercial, it will get obliterated almost instantly — so save StumbleUpon for your best content-marketing pages, and leave the commerce to something else.