Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Sunday, 4 May 2014, 12:00 am

Who said SEO only existed for sites that have texts? In fact it is possible to use SEO on sites that are based on videos! You can implements and see the results you usually get with your regular SEO with videos. You can have your Video SEO campaigns with as much ease as you do when treating average sites. Take a look at the following 7 tips that will certainly be very helpful to you when you start Video SEO.

Here Are Easy Tips That You Can Follow Anytime!
1. Create the keywords before you actually create the video. This will help you better create your campaign. Have a very rich title, add useful keywords and share high quality content.
2. Embed your videos in pages that have similar keywords – which means the site should have similar content.
3. Try to have text with the keywords inside of your video. Only a few frames will do the trick.
4. Have your links inside of the video also contain the keywords you would like to focus on.
5. Make sure your audio is also rich when it comes to having the right keywords as well.
6. Crate a video site map. That way when search engine based sites such as Google and Bing crawl your content they will find what you would like them to see much faster.
7. Have RSS feed on your site. It is very important to invest in what people say about your video! Make sure you always pay attention to it that way you will never have to deal with certain complaints. It is quite easy to have the right content be seen by the right people.

The bottom line when it comes to video SEO.
Video SEO is definitely a very good way for you to increase the quality of your videos as a whole. You should invest in high quality campaigns that will assure your content gets seen by the right people. The sooner you get into this interesting universe the sooner you will be able to enjoy all of its great benefits that can become profit for you!

Wednesday, 23 July 2014, 12:00 am

The internet has become a powerful tool for people to search for the things they need – and so it has become a powerful tool for advertisement as businesses compete to have their website pop up on the first page of a search engine’s results so they can get more clicks, but that space is growing smaller over time: but still, there’s one frontier left to internet promotion. Video SEO- that is, video search engine optimization.

Businesses all over the net are beginning to see that they can seriously boost how available and visible their business is by investing into video SEO services – an application of normal techniques for SEO combined with modern techniques linked to video optimization that leads to higher results on search engines and more traffic to your website. Google, YouTube, Pinterest and other sites can all bring you a greater audience if you know how to apply them – or if you look for someone who knows how to use each service to its best.

You Might be Considering Video SEO for you…
Think about dipping into these ideas – they’ll do a good job of increasing your rank in local searches (that is, searches done by people geographically around you!), and ideas like these might be able to help supplement the experience and innovation brought to the table by a video SEO service.

Observe The Market: go on the internet. Pretend you’re a consumer, and start looking around your competitors. Are their sites easier to navigate than yours? Are they offering more things for the consumer – like coupons or deals? This is information you need to know. It’s better to get there first, but if you must, there’s no problem in looking at what people in similar industries are doing to get more and more business.

Focus: There are a lot of options out there when it comes to increasing your search engine rank and marketing yourself on the internet. Don’t let yourself get overwhelmed, or you’ll find yourself stretched thin and under stress: start with something small. Create a small video and put it on your website, and as you begin to get the hang of things, you can start applying other professional techniques for video SEO to your website to boost your search engine ratings.

Tuesday, 12 August 2014, 12:00 am

Although video marketing, and so video SEO, are new tools within search engine optimization, they are things you should keep your eye on. There are quite a few ways that you can work on improving your ranking on search engine results, and here are a few easier ones that may have escaped your notice:

Make Sure Your Videos Load Quickly
Search engines automatically search for sites that load up faster, and you want to work off of that but making sure the load time of your pages is quick and convenient. Do your best to keep your videos short and catchy – you can leave greater amounts of detail on other parts of your site, but you want to keep your hub pages easy to access. Make sure to consider the resolution of videos, the size of the video player, and what sort of file it is – there’s a difference between SWF and MPEG 4, a faster speed with smaller resolutions, and so on. Inform yourself!

Don’t Forget Pinterest
Pinterest draws a huge amount of traffic every day, and that traffic will only increase over time – putting your videos up on the website will increase the chances of a new audience finding it, and so increase the chances of you getting more hits. If you already have videos uploaded on YouTube, you can point them right over to Pinterest without having to do a fresh reload.

Video Distribution
The more sites your video plays, the better the chances of showing up on ranks – it’s an important part of video SEO, and there are services around to help with his. You don’t have to hunt down every video site that exists: you can find someone to do it for you, who will make your videos fit for the coding of every website and keep a sharp eye on its viewers and other stats.

Use YouTube
It’s no mystery that YouTube is a popular website for video hosting – but you might not know that it is one of the second largest sites on the internet searched for information. If you want your content noticed, post it on YouTube: it will help your branding, and thanks to the social sharing options on YouTube, makes it more likely for your video to make the social rounds.

Wednesday, 10 December 2014, 12:00 am

One of the most powerful tools available in internet marketing is the use of video SEO. Videos, more that text alone, provoke strong emotions in the viewer and are more likely to result in actions such as liking and sharing. Using videos to gain higher search engine rankings are an effective SEO technique. Be sure you feature information such as your website URL and your phone information within your video. Getting your video to appear on page one of the search results isn’t difficult if you follow some simple tips. These will ensure you get the most benefit from your video marketing campaigns.


Social Bookmarking

Use the higher ranking social media and bookmarking sites in your video SEO campaigns. Look for the sites that rank at seven or more to get the greatest impact for your efforts. Post, share, like and bookmark your own video post to increase the likelihood that the search engines will discover it and place it higher in the page rankings.

Article Marketing

A very effective technique is to compose and submit articles that contain links to your video. Using targeted keywords within your article is important when you are working to increase your rankings. Each time someone posts or shares your article, a quality backlink is created. The major search engines look for quality backlinks in their algorithms when determining page ranking and value.

Video Submission

There are literally hundreds of sites that allow a user to submit videos. Many of them, such as YouTube, make it incredibly easy include the most relevant and effective keywords within your link that your video SEO campaign is ensured to be successful. You can also make use of major sites such as Flickr and DailyMotion for planting your video. Take advantage of all the tips these sites offer and you will quickly achieve first page rankings. Copy your links, making sure that you are using all the text contained in the description and you can begin posting it on a variety of social media and social bookmarking sites. This will result in more backlinks and enhanced internet exposure.


Saturday, 12 February 2011, 12:00 am

PPC Management is a love-it-or-hate-it deal. Either you’ve had a bad experience where you lost money, or you’ve heard other people tell you it’s complicated and scary and you don’t want to get involved — or you’ve tried it and made money doing it, and you want to do it more (and better!). Most business owners who fall into that last category realize quickly that ‘more and better’ both come in the same package — a PPC management company. There’s just too much to do it all yourself, at least if you plan to make any really serious money with it.

Pay per click marketing is kind of like a rocket trying to escape gravity. You put money in (fuel), and you pick your keywords carefully (aligning your booster), and you click ‘go’. If you’ve done it right, the traffic will come in (rocket goes up), and the money you make (thrust) will exceed the money you spend (gravity). If you’ve done it wrong, your rocket comes sputtering back to earth, crashes, and leaves you staring at the burning wreckage and wondering what went wrong (and how you’ll pay for it all).

But that’s an incomplete analogy, because unlike a rocket, the website never reaches orbit. So long as you’re using pay-per-click marketing, you’re going to have to pay for more fuel constantly. Any sane businessman is going to want to get off of PPC management eventually (and on to some seriousorganic SEO if all goes well.)

organic SEOSo here’s a different analogy that may be more accurate: Organic SEO, with its backlinks and blogs and articles and SERPS, is like a marathon. Everyone has the same goal: to reach the end, where they can sit back and relax and watch their magnificent SEO cause floods of organic traffic that convert into sales and fill the bank account. Everyone might eventually get there, but PPC management is essentially like some special shoes that allow you to get a running start, getting serious money flowing long before you get near the end of the marathon, and essentially shortening the race by putting you a few miles in by the time the other runners are just slipping into their pace.

Ten words or less: PPC management is the head start you need to win

Sunday, 31 July 2011, 12:00 am

Did you know that you can pay for a spot on the first page? Many of our clients hear that and wonder why they just don’t just do First Page Placement and skip the whole organic SEO thing. You can go that route if you want to, but you’ll be missing out on natural traffic that could save you thousands of dollars in advertising and marketing expenses down the road. Paid placement is good when you’re first starting out or when we’re doing the link building to get you that top spot, but as a long term strategy it’s a terrible idea. There’s no residual value to it, only instant gratification while it’s in place.

Think of paid placement as paying rent and organic SEO as building equity in a home. The rent payments pay for a roof over your head only as long as you keep making them; the mortgage payments to build equity lead to a point when eventually you own your home. Link building as part of an organic SEO campaign is investing in your future. Eventually you’ll own a spot on search engine Page One and you can ease off on the spending. You’ll still have to do some maintenance, but the investment period will end.

If that analogy doesn’t work for you, try thinking of it in even simpler terms. Over the course of a year you will spend more on First Page placement than you would on link building to get you to Page One, and you’ll have nothing to show for it at the end of the year. In the world of small business SEO that is known as a poor decision. In this economy it could be a fatal one. Sure, you’ll get business out of the First Page Placement while it’s up, but if you mix that placement with organic SEO you can cut your marketing expenses down to almost nothing in your second year. Doesn’t that make more sense?

An internet marketing firm that knows what its doing will mix different strategies and techniques to ensure you’ll always get positive results from someplace. Executive Decision Marketing takes that one step further. We mix marketing techniques today so you don’t have to spend a lot tomorrow to generate new business. Organic SEO is by far the best way to do that. Even those once opposed it have to admit that now. Let us put you on the front page today with First page Placement, but make sure that position is secure for years to come with our ultimate link building program. Contact us to learn more.

Sunday, 6 October 2013, 12:00 am

PPC management is the process of ensuring that you are taking full advantage of your pay per click ad campaign and not wasting money on useless clicks. At times, organic SEO may not be enough to bring in the amount of visitors that you would like. That is why many businesses decide to start a PPC ad campaign to ensure that their website is visible across the internet. When you have a PPC campaign, you are paying a small fee every time an internet user sees one of your ads and clicks on it. In order to get the most out of your ad campaign, you need to follow proper PPC management. Here are some pointers to help make sure that you are not wasting money on your ad campaign.

Using Proper Keywords
The first step in good PPC management is making sure that you are using keywords and keywords phrases that are relevant to your ad. Additionally, these keywords should be relevant to the landing page that users will be directed to. Most PPC services, such as Google AdWords, will crawl the web page destination of your ad to compare relevancy. This will also help you focus more on your target audience. When you are using keywords that are not relevant to your advertising campaign, users visiting your website are likely to not find what they are looking for, wasting your advertising budget.

Monitor Your PPC Campaign Daily
As with search engine rankings, the placement of ads can vary from day to day. A major aspect of PPC management is monitoring your ad campaign daily. This way you can be aware of changes in the price of particular keywords and the ranking of your ad among other advertisements.

Hiring a PPC Management Service
While PPC management can seem like a breeze at first, there is a lot of work involved. As with other SEO services, PPC management services can take care of finding the keywords that work best with your target audience. By hiring a service to handle your ad campaign, you can rest easy knowing that you are not wasting money on unnecessary clicks.

Monday, 14 April 2014, 12:00 am

A small piece of the important history of PPC.
Back in 1998 the PPC management technique was released. Although it was new and not so well known other companies soon started following the model and were able to make the best out of it.

What Is PPC Management? 
PPC is the same as Pay Per Click. This is a payment method created to pay people that advertise on the web. For example, a company advertises their services and the more people click the more the company/ or even business that advertised will earn.

What Is The Main Purpose Of PPC Management? 
This is a great way to improve the traffic you get in your websites. The more clicks you have the better, after all if you are getting a lot of clicks it means that you are being seen by many people. It is very important to always invest on it and to make the best out of such an interesting method.

What about the Click Rate? What Does It Mean?
Click rate is determined by the category of people that the company is trying to reach. It will vary and depending on the subject can reach very good values.

How to Make Everything As Popular As Possible?
You should have the right key words in order to do the better Pay per Click campaign possible. It is important to understand that when you do this kind of advertisement method you should pay great attention to how it is doing, after all you should change things when needed. The more you pay attention to what you are doing and how the public is responding to your campaign the higher will be your chances of finally being successful in the competitive world of internet!

The Bottom Line When It Comes To PPC.
PPC – Pay Per Click – is indeed a very good option for those who would like to make the best out of their sites and businesses. It can help people from all over the world get their sites seen by the largest number of people possible. Make sure you invest at least a little bit of your time and money on this and see for yourself how good PPC can be for your company.

Thursday, 3 July 2014, 12:00 am

Paid advertising can make sure you can better reach potential clients – and pay per click, shortened to PPC, is one technique to do it: but you have to be smart about it. PPC Management has become important in today’s day and age when it comes to internet promotion, no matter what service you offer or industry you’re in: for a business involved in multiple industries, an online search enhanced by PPC is even more important. If you want your efforts in PPC to end up a success, there are two things you need:

  • Advertising content that can catch your audience’s attention – something that demands they focus on your content.
  • A well defined target audience, so you aren’t reaching out to people you know will have no interest in your services.

PPC is best managed by PPC managers – professionals that have a strong background and credible certifications, like being a partner with Google’s AdWords. Certifications like these make sure the contractor has a powerful understanding of just how search engines online work, and how to make best use of search engines and PPC to reach your audience. A PPC management professional will know how to combine the two factors above into one amazing whole that increases your sales by a measurable result.

PPC allows you to do a multitude of things – let’s go through them.

You Can Reach More Visitors
You want to reach as many people as you possibly can – the more people who look at your website, the higher the chances of your customers going up. A strong PPC manager can be the key to this, helping you to reach a high conversion rate from simple visitor to actual customer – and even if it doesn’t make customers directly, it might cause visitors to spread word of your service to their friends who might become customers instead.

Enhance your Existing Reach
If you think you have already tapped into your target audience, you still might be able to fine-tune your reach – if you focus on efforts to improve your online advertising and other promotion efforts, you can get more people. Advanced campaigns are key to boosting PPC management, whether it’s via targeted messages that point to people who have already visited your website or by other means.

Saturday, 11 October 2014, 12:00 am

One of the most effective internet marketing techniques is PPC, or pay per click advertising. Using PPC increases search engine rankings more rapidly than organic SEO methods. However, this method of advertising can be extremely costly if sound and ethical PPC management practices are not utilized as part of your campaign.


Benefits of PPC Campaigns

The use of pay per click will increase in a greater amount of traffic flow to your business’ website. Rather than paying for traditional advertisement, you pay for the use of keywords and phrases that are specific and relevant to your content, services and products. The benefits to your marketing budget and business goals are as follows:

  • Budget: You can establish a set budget for your PPC campaign by day, month or quarter. Once your budget limit is reached, your ads are removed. An alternative is to set an overall figure and allow the ads to run until it is exhausted. A skilled PPC management professional can help you design the budget and strategy that is best for meeting your company goals.
  • Quality Traffic. Your pay per click campaign can be designed to target the type of user and visitor that will provide the greatest value to your business. This ensures you are getting visitors that are more likely to convert to customers.

PPC Management Services

To avoid spending more money than you should for low quality results, you should consult with an experienced PPC management service provider. While many business owners and marketing directors attempt to manage their own pay per click campaigns, most individuals find the task more time-consuming than they anticipated. A PPC management professional brings a great deal of skill and many benefits to your efforts.

  • Keyword research
  • Strategy development
  • Budget Control
  • Traffic analysis
  • Value review
  • Ad revision as needed

The unique skills, strategies and techniques that PPC management providers offer ensure the success of your marketing plan while keeping you within your budget. An increase in quality traffic results in greater revenue and builds a solid customer and client base quickly and effectively. Pay per click advertising combined with other online activities is one of the best tools available.