Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Tuesday, 26 October 2010, 12:00 am

If you step back in time a few years, article writing and distribution for SEO purposes was entirely different from what it is today. As they say in those old Western pictures, let us bring you back to the “thrilling days of yesteryear”, complete with the white and black hats for good guys and bad guys. Quality content, now a very important variable in the algorithms that determine page rank, was almost an afterthought. The still fledgling companies that did search engine page ranking back then were awarding page rank based on the volume of back links a website had, not the quality of those links.

If you’re a business whose survival depends on the traffic you get from being on the first page of search results, you will do whatever it takes to get a position on that first page. According to the old algorithmic calculations, all you needed to do that was get more links than your competitors. This led to the development of auto posters which submitted the same article to multiple directories. Each submittal counted as a link and with the right software you could get thousands of links in a fairly short period of time.

It didn’t take long for both the search engines and the article directories to see that not only were they getting duplicate content all over the web, but that content was sub-par. They solved the first problem by discounting duplicate content links and the second by giving more value to human edited article directories. These two moves led to the evolution of the Los Angeles SEO industry into what it is today. With the demand for quality content and intelligent link building increasing dramatically overnight, the industry took off and literally hundreds of SEO companies sprang up overnight.

Back up a moment to the where all this started. As Google and Yahoo were still making a name for themselves, Executive Decision Marketing was here in Los Angeles helping businesses market their products and services on the internet. We were here when it all began and have watched the industry as it’s developed. No one told us the algorithms needed to change. We saw that coming. Years before it happened, we were emphasizing the importance of quality content and hiring some of the top writers in the industry. When the changes were implemented, our clients climbed up the page rank ladder while others sank into oblivion. Our knowledge and experience made that possible and it still makes us and our clients successful today.

Thursday, 12 May 2011, 12:00 am

We’ve said it before and it continues to hold true. Your blog is the most powerful internet marketing tool you have at your disposal. If you don’t have one yet, let us create one. Our custom blog creationteam here at Executive Decision Marketing is one of the very best in the industry. From designers to organic SEO specialists to our award winning writers, we have the knowledge and experience to help you take advantage of the simple but powerful benefits of regular blog posting.

Build a website, use relevant keywords, and make sure your URLs match the product or service you’re offering. Do all of that and you’ll attain a fairly decent page rank, maybe high enough to get half a dozen organic hits, but you won’t be able to maintain that rank. Your site will eventually drop if you don’t add more content. There are only so many pages you can add, so what alternative do you have? Your blog is the answer. Use it to add regular content and the search engine spiders will keep coming back, increasing your page rank every time they index your site.

Can website SEO really be that simple? Of course not, there’s still a whole of other work to do, but that’s what we’re here for. After we create your custom blog, we’ll enhance it with internal links, Meta tags, and connect it to directories via RSS. By the time we’ve added all the extras we have in our tool box you’ll have an entirely new audience looking for regular posts from you. We’ll make sure our writers take care of those, too. Even if you are a writer, chances are you don’t have time to maintain the blog yourself.

The addition of quality, fresh content on a regular basis has always been one of the best ways to improve your page rank. With the new changes just instituted by Google, it’s now an essential element of any organic SEO campaign that cannot be overlooked. We’ve known that change was coming for quite some time, so we have always included custom blog creation as one of our regular services. Take advantage of it. Our clients who do are enjoying lucrative spots on the top of Page One. You can too.

Tuesday, 21 June 2011, 12:00 am

web presenter is much more than just special effects graphics your visitors can admire. It’s a virtual salesperson that is often the very first contact your potential customers have with your company. Does it have anything relevant to say? Someone wrote the script and recorded the voice. Was it you or was it a marketing company? Here at Executive Decision Marketing, we do professional quality web presenter recordings with scripts written by copywriters who know what sells. If you’re not getting results now, let us give it a try. Those using our web presenters are getting great numbers.

Unlike the organic SEO work that we do, a web presenter isn’t designed to attract search engine spiders. It’s a tool to captivate human visitors and sell them on the benefits of your products or services. That’s a bit trickier than building links that an algorithm can tally. Human beings are notoriously unpredictable, so finding the right combination of words and images can be difficult. Consistent, positive results come only after significant trial and error, something we’ve already been through.

After ten years in local internet marketing and Los Angeles SEO, our team knows what works and what doesn’t. Web presenters are not new technology – we’ve been using them for quite some time now – but others are just starting to incorporate them into their marketing packages. Do you want someone who is still advertising this as a “new” service or someone who has experience and knows how to put a presentation together? Believe us when we tell you, visitors are no longer awed by web presenters. That virtual person on the screen is common, the message they have shouldn’t be.

As is the case with any of the other services we offer, the web presenter works best when other work is done to the website. Optimization will bring in more traffic and a redesign or the addition of “sign-up” and “buy now” buttons will increase your conversion rate. We will also, of course, want to start a long-term SEO process which will bring you sustained organic traffic for years to come. Don’t worry though. You won’t have to greet them yourself. That’s what your web presenter’s job is.

Monday, 11 July 2011, 12:00 am

Just because something is free doesn’t mean it’s without value, though in some cases that is exactly the case. Do free press release services really work? Yes, in some cases they do, but paid services work better. That’s true in every industry – you get what you pay for. Here at Executive Decision Marketing, we’ll occasionally use free press release services to help spread the word about new services and products either we or our clients are offering, but for the most part we stick to the paid services. They get better results.

There are no shortcuts when it comes to internet marketing. There’s also no mystery to it. The more people see your articles or press release, the larger the response. A press release is a direct response marketing technique, one where readership numbers have to be high if you want to succeed. It’s also a link building opportunity, one where the link will be worth more if the press release service is worth more. That’s where the paid services are more valuable than the free ones. A paid press release service is more likely to have a higher PR and authority score for linking purposes.

For those not familiar with how link building works, it’s not the same as it was just a few short years ago. Go back to 2005 and you’d be in a world where you could do mass directory submissions and press releases using any service, even those with no readership. The search engines did not rate the quality of links back then, only the quantity. Today, that’s not the case. The technology is available to rate quality by editorial process and/or readership numbers. Those who do link building must now be careful where they place them – some links can actually hurt your page rank, not help it.

How do you know which press release services are the right ones to use? That’s simple. Just ask us to write and submit your press releases for you. It’s one of the many services we offer either as part of an organic SEO package or as a stand-alone service. Executive Decision Marketing can take all the thinking and questions out of the process for you. Our people know what works and what doesn’t. They’ve had over ten years to track results.

Wednesday, 26 October 2011, 12:00 am

You can change the message your web presenter puts out, you know. A lot of companies install that virtual spokesperson, program it to say something nice about their company, and then forget that they can change that message any time they want. You can use them for something other than just a stock sales pitch. In fact, many companies change the message of their web presenters each time they run a sale or make changes with their company. It’s fairly easy to do, especially if you employ the services of Executive Decision Marketing. We’re one of the leading innovators in web presenter technology, as we should be after over a decade in Los Angeles SEO.

The web presenter is a tool, not a permanent fixture. A tool is at its best when its many uses are taken advantage of. Your web presenter can be a welcoming presence to new visitors with a stock message they hear all the time or it can be a personality that your customers start to view as a helpful sales associate. Do you want to hear the same thing every time you log onto a certain website? Neither do your customers. Change it up from time to time so they don’t stop coming around.

Of course, to get the traffic to come to your website in the first place you’ll need to utilize some marketing and promotional tactics. As a full service organic SEO firm, our job is to get you traffic. We accomplish that immediately by running press releases and employing our PPC management team. After you change your web presenter’s speech to something new and fresh we’ll run a press release to tell potential customers something new and different is going on at your place. That should bring them through the door or in this case to your landing page.

To make sure the process works the way it should, our website SEO team can redesign your site and make sure that those visitors are captured and that you have the best chance of converting them into sales and sign-ups. We typically do this before we send out any press releases or run any ads, so make sure you ask us about it when you contact us about your web presenter. The elements listed here – your web presenter, press releases, PPC management, and website SEO – are each different services, but they’re all part of the same overall strategy to making your internet based business more successful. Contact us to learn more.

Tuesday, 15 November 2011, 12:00 am

Whether or not you believe this is the Attention-Deficit generation, there’s nothing more attention grabbing than video. It moves! It makes sounds! At the very least, it’s difficult to ignore. As a society, we’re in love with moving pictures, and websites like YouTube can attest to that ongoing romance. Videos have the capacity to convey a wealth of information in a brief, irresistible way: if they’re well produced, engaging, or even funny, so much the better. Search engines are starting to recognize video as something that people are after. Want First Page Placement? Maybe you should give video a try.

Most of us can, off the top of our heads, name at least a handful of companies who have achieved brand recognition through viral video. Commercials that don’t even feel like you’re being advertised to, or at least campaigns that are engaging enough that you don’t mind that the product is part of the punch line. That kind of presence is priceless in the “wired” era: online video consumption continues to expand, and it’s worth taking advantage of.

Video is becoming a larger and larger part of making sure you’re found. Website SEO is obviously important, and if search engines are taking video presence into account, it’s worth taking advantage of. This kind of Internet marketing turned the Old Spice guy from an out-of-work actor into an instantly recognizable icon; with more people consuming their “television” through their computers, you can bet that the YouTube videos were just as, if not more, effective than the actual television commercials.

The goals of advertising are pretty simple, even if the solutions aren’t; grab the attention of your customers, and hold onto it. Video advertising is an efficient, interactive way to make that happen, and many websites are already utilizing video as a tool. With a short, effective piece, you can grab the attention of countless Internet consumers. It seems beyond unlikely that the appetite for Internet videos will wane anytime soon, after all: so why not take advantage of it?

Monday, 5 December 2011, 12:00 am

Few things are more attention grabbing than video. If you’re trying to make your website and brand stand out, a short clip or commercial can keep visitors interested once they’ve found your website. What’s more, “viral” videos on sites like You Tube can lead traffic to your site; and if those videos are engaging and memorable, they will lead to conversions. Video is a great way to garner attention and website traffic, and with search engines starting to take notice of consumer’s love of video interaction, having one on your site can help with your Organic SEO rankings.

Internet consumers expect the businesses they patronize to give them feedback: from social media to Targeted email marketing, giving customers that kind of personal attention will keep them engaged with your brand. Video, on top of being attention grabbing, is something that people like to share. Being posted on a fan’s Facebook, or having someone “tweet” a link to your website because they found your video interesting, is priceless publicity. If consumers remember your video, they will remember you—and having you in mind is they key to gaining business.

While it putting a video together might seem like a hurdle, the proliferation of inexpensive, easy-to-use software is making it less and less of a challenge. Don’t underestimate the value of a well-produced video, though: it’s money towards a good cause, and if you partner with a legitimate, Affordable SEO company, that video will do wonders towards giving your website First Page Placement. After all, the video will peak interest, but they have to find you first.

Publicity, especially for small businesses, is a challenge. The growing importance of a substantial online presence for businesses simultaneously makes it easier for consumers to find you (if you have good Organic SEO rankings and a well-produced website with quality content) or make it that much easier to be lost in a crowd (if you have a mediocre website that is impossible to find through search engines). Video is a great way to gain that attention: and with search engines beginning to take video into account for their organic rankings, it’s something well worth investigating.

Tuesday, 5 November 2013, 12:00 am

Video SEO is one more method for increasing the search engine ranking of your website. By taking advantage of this type of SEO, you will receive more visitors. This can be especially helpful for local small businesses. Around twenty percent of search queries are performed by users looking for local information. There are many different methods for increasing the visibility of your local small business and video SEO is the latest technique. If you already have video on your website, or are considering creating videos for your website, then make sure you understand how to effectively use video SEO to increase your search engine ranking.

Examine the Competition
Before you start creating videos and incorporating video SEO, examine your competitors’ websites. Do they take advantage of video SEO? If so, in what ways do they use their videos? See if they are using videos as simple marketing gimmicks or if they are using them to provide customers with additional information. Use your findings when you begin deciding on the type of videos that you are going to include on your website.

Posting to YouTube
Once you start making videos, you need to place them somewhere. Start by posting your videos to YouTube. You can link from your videos to your website, creating more quality backlinks for your website. After posting a video, you will notice that there a certain amount of video SEO is needed. Use relevant keywords and keyword phrases when describing and tagging your video.

Placing Videos on Your Website
After you have posted videos to YouTube, think about where you could place those videos on your website. Web sites that contain videos, and use good video SEO, have been found to perform better in search engine results pages than similar relevant websites that contain no videos. If you are not familiar with SEO practices, then hiring an SEO service may be a good idea. They will know what is required when employing video SEO.

You will also need to decide whether you will host your own videos or embed your YouTube videos on your website. Embedding a video that is hosted on YouTube can make it easier to incorporate them in your website; though, depending on your hosting service, the load time of your website may be faster if the video is hosted on your own website.

Thursday, 5 December 2013, 12:00 am

Search engines are very sophisticated and check hundreds of parameters when they crawl your web pages and assess your content. To ensure that your pages containing video are not dragging your website down here are some helpful tips on what we call Video SEO.

The Need for Speed
The first item in ensuring top marks from the various search engines web crawlers is the speed that the page loads. Using things such as a lower resolution placeholders to ensure the page loads quickly are a good way to keep load speeds acceptable. Also selecting the player that you will use and the files associated with the page can all help to keep load times to a minimum and page ranking to a maximum.

Selecting the Right Title
The two most important parts of video SEO and the title are making it appeal to page visitors and ensuring that it has an appropriate keyword. This will link in with your sites keywords and help to improve SEO and bring more visitors is selected correctly. Always match the keyword with the content nothing will make a visitor that has clicked though to your site leave faster than finding that what they wanted to find is something else entirely.

Links, Meta Tags and Content
You might not think that anything other than the video is important but that is not true. An important part of Video SEO is making sure that you have good quality links and properly filled out Mets tags on the page that will increase the pages ranking. Content on the page that includes related keywords are a real asset and should be considered as they maximize search engine scoring.

Google and Youtube
These are the two biggest players in searches for videos and in hosting videos. The easiest way to get a quality link to your webpage is to host your video on Youtube. This will enhance your SEO with Google and the other major search engines like Bing. Youtube make it very easy to upload your video content and then provide links that you can use on your website, blog and social media to begin marketing it to a wider audience.

Sunday, 15 December 2013, 12:00 am

The internet has really pushed video technology and almost anyone can make, edit and post a good quality video on the internet. There are many ways that you can use video to help spread knowledge and market your product or service.

Video Ranks Higher
The current policies of the major search engines boost video content that is deemed to be relevant for a particular search term or ‘keyword’. This means that is your video content is well serviced byvideo SEO techniques that highlight a particular keyword in the Meta tags, title and associated written information that it has a higher chance of being ranked not only higher but in the highest position.

Long Term Strategy
It can be a very good long term strategy to introduce a range of relevant, quality video content and use video SEO techniques to boost your websites SEO ranking. As you build a series of videos and promote them you not only improve your SEO but also your network of visibility. Over time people will discuss your videos and link to them at your website and on hosting sites like Youtube. Anything that has relevancy to the product or service you are selling will interest people including explanations of features, how to videos and tips on what it can do for a user.

Use a Professional
There are many companies that can help you to produce and market videos for your business. They can help produce a much more professional product and are very cost effective. The availability of low cost high definition cameras and video editing software has made this sort of production affordable to even the smallest business. While it may seem simple to do the job in house consider the time that this requires from you and your staff.

Video SEO Specialists
When the video is produced then it is import that it is promoted as widely as possible without it being considered spam by the search engines. It can be a common mistake to try and over promote in the hopes that it will boost effectiveness. It has the opposite effect and by selecting the right sites to link the video to and the best ways to use social bookmarking, social media and blogs you can get a very effective result without resorting to risky video SEO techniques.