Executive Decision Marketing

Executive Decision Marketing

executivedecisionmarketing.com has been involved in online e-commerce since 1996. We have divisions in various online industries. We have grown and prospered in all of our online ventures due to customer service and successful marketing campaigns. We would now like to share the marketing strategies that have helped us grow beyond our expectations, with others. Our motto has always been, our customers are always our top priority. However, without the correct marketing our customers would never be found on the Internet. Our goal is to make sure that your marketing $$ are spent wisely!!
Wednesday, 26 October 2011, 12:00 am

You can change the message your web presenter puts out, you know. A lot of companies install that virtual spokesperson, program it to say something nice about their company, and then forget that they can change that message any time they want. You can use them for something other than just a stock sales pitch. In fact, many companies change the message of their web presenters each time they run a sale or make changes with their company. It’s fairly easy to do, especially if you employ the services of Executive Decision Marketing. We’re one of the leading innovators in web presenter technology, as we should be after over a decade in Los Angeles SEO.

The web presenter is a tool, not a permanent fixture. A tool is at its best when its many uses are taken advantage of. Your web presenter can be a welcoming presence to new visitors with a stock message they hear all the time or it can be a personality that your customers start to view as a helpful sales associate. Do you want to hear the same thing every time you log onto a certain website? Neither do your customers. Change it up from time to time so they don’t stop coming around.

Of course, to get the traffic to come to your website in the first place you’ll need to utilize some marketing and promotional tactics. As a full service organic SEO firm, our job is to get you traffic. We accomplish that immediately by running press releases and employing our PPC management team. After you change your web presenter’s speech to something new and fresh we’ll run a press release to tell potential customers something new and different is going on at your place. That should bring them through the door or in this case to your landing page.

To make sure the process works the way it should, our website SEO team can redesign your site and make sure that those visitors are captured and that you have the best chance of converting them into sales and sign-ups. We typically do this before we send out any press releases or run any ads, so make sure you ask us about it when you contact us about your web presenter. The elements listed here – your web presenter, press releases, PPC management, and website SEO – are each different services, but they’re all part of the same overall strategy to making your internet based business more successful. Contact us to learn more.

Saturday, 5 November 2011, 12:00 am

What is mobile compatibility and how does it effect local businesses? The wide range of mobile operating systems, mobile browsers and smartphone manufacturers has created a compatibility nightmare for web designers. Many smartphones don’t support Flash! and as a result visitors to your sight see nothing when they’re on their smartphones. Some sights are mobile compatible but not mobile friendly, there’s a lot of zooming in and out for smartphone users and as a result a lot of your sites content doesn’t reach them because they move on to easier to view sites. In short, even if your local small business has great visibility through first page placement, your message may not be effectively conveyed to smartphone users. Should you be concerned?

Yes. Information Week reported there were roughly 1.5 billion local searches made from the 61.5 million smartphones currently in use. Few small businesses are truly taking advantage of this huge opportunity for exposure to consumers in their geographic areas. With that kind of untapped resource out there you need an expert in your corner that has experience in every facet of mobile compatibility and web presence. You’ll need someone to help you bring those smartphone users to your site and a site design that allows smartphone users to navigate easily, and find what they need and contact your business.

Truly mobile friendly sites use a tool that identifies when a smartphone or mobile user agent is accessing your site and shows that user a mobile website design different from the one those on a computer would view. Mobile browser, device, and operating system combinations are virtually endless so you can’t worry about your site looking identical on every one. You’ll just need to make sure that once organic SEO has done it’s work and the consumer is on your site; the content about your company, it’s products, and services is displayed in an easy to navigate and effective manner.

With 1.5 billion local searches via smartphone in 2010 and every evidence of increased smartphone usage in the years to come this segment of consumers isn’t one that can be ignored by businesses if they hope to remain viable. Locally owned small businesses tend to flourish when they focus on what they do best, whether that be a service or goods. They have experience and ability within those parameters. When it comes to web presence; making sites mobile friendly by reducing the amount of images or reducing load times by compressing images, SEO, driving traffic, and PPC advertising there are experts out there that can address these important issues more effectively than the average small business and in doing so allow the local businessman to do what he does best. Run his business.

Tuesday, 20 December 2011, 12:00 am

Having a quality mobile website design has become an important cornerstone of every business. In the 4th quarter of 2010, 100.9 million smartphones flooded the marketplace. That was up 87% from the same time in 2009.

Tablet computers continue to increase in popularity. In June of 2011, Tim Cook from Apple said he “sees no reason why the table market shouldn’t eclipse the PC market over the next several years.” (CNET.com)

On the other hand, the popularity of PC’s continued to wane. The number of PC’s shipped was only up 3% year to year for the same three-month period.

The problem with most company websites is that they are very difficult to read on mobile devices. Users have to scroll around clumsily just to find basic information. And that is exactly what most users want: basic information. Mobile users log on quickly to get your phone number, address, directions, and store hours.

The good news is that there is an easy solution. You can create a simplified mobile version of your regular website. There are some basic keys to successful mobile website design:

  • Simplified Graphics and Menu Selections- you should only include the most important links. It makes the site load quickly to give your customers and prospects the information they need without waiting.
  • Plenty of White Space- smartphone screens are so small they do not have room for lots of data. Use simple text and lots of white space to make it easy for people to read.
  • Consistent Look and Feel- even though you are working with much smaller space, your mobile website design should follow the colors and theme of your main site.

Whether you do it yourself or use a company skilled in mobile website design, a good mobile site will make it simpler to find your company on smartphones and tablet computers. Making it easy for customers to spend more money is always good policy.

Monday, 30 January 2012, 12:00 am

Where’s the mute button? You know that’s your first thought when you see a web presenter walk across the screen. No one really wants to listen to those animated sales presentations, right? Have you ever found yourself legitimately paying attention to one of them? Here at Executive Decision Marketing, we’ve done studies and found that most folks tune out after a few sentences, unless those sentences catch their attention and the web presenter is in the form of an attractive woman or man. Both work far better than the cartoon characters a number of companies have tried and failed with.

There’s a lot that goes into the creation of new elements for a client’s website. We don’t just pick a web presenter out of the box and program it with a canned script. The first few words, the tone of those words, the posture and facial expressions, all are critical to capturing a visitor’s attention. Those times when you have found yourself actually listening to the web presenter? Those are the times when the marketing company has put their time and energy into doing it right. Chances are you were looking at one of our client’s websites that day.

The web presenter service is one of many that we offer as part of website SEO and design packages for small businesses. It may be the right choice for you and it may not. When it comes to presenting a welcoming and informative message, there are few better ways to do it, but if your approach is more technical you might want to go with a content driven method. You could also try video if your product or service lends itself to that medium of communication. We offer all three methods.

A specialist from Executive Decision Marketing will walk you through each of these mediums, web presenter, content, and video, and answer any questions you might have. We offer each as a stand alone service or you can bundle them together and take advantage of one of our small business SEO packages. We’ll customize one specifically for your needs and make it affordable no matter what your budget is. Call today to learn more.

 

 

Wednesday, 16 October 2013, 12:00 am

In the modern online market, having a good mobile website design has become a necessity. A growing number of internet users are browsing the internet through their mobile devices and tablets, especially when searching for a business. Without a proper mobile website design, or no mobile design at all, your website can be difficult or impossible for users to view and read. The majority of users will instantly leave a website if it is hard for them to navigate or view on their mobile device. Instead of missing out on a large portion of potential customers, make sure you have a good mobile website design; though, before you hire a website designer to create your mobile site, take a look at these factors to make it easier to find the right website designer.

Know What You are Looking For
As with any potential service, you should know what you are looking for. Decide what features you would like included or available on your mobile website design. You should also figure out how much of a budget you can work with and who your target audience is. The more you have planned out ahead of time, the more you will save when you hire a designer. This can also help with the time frame of the project, as it takes the guesswork out of the mobile designer’s job.

Look at Their Portfolio and Samples
A good mobile website designer should have a portfolio of work that they have completed. This is the same as looking at a potential hire’s resume. Examine all of their samples and see if the mobile website design that they have completed matches the style and level of professionalism that you are looking for. Look at the details of the work, test the features on each mobile website design, and if they effectively target a specific audience. Additionally, be sure to examine all of the aspects of each mobile website design while using a mobile device. After taking all of these suggestions into consideration, you will have a much easier time finding the right mobile website designe

Friday, 15 November 2013, 12:00 am

There are more than 2 billion phones and other mobile devices that are active and capable of accessing the internet. It is the fastest growing part of the market with the virtual disappearance of phones that cannot access the internet and the introduction of cheap pad devices using the Android operating system. Many people now have the ability to use the internet 24/7 from anywhere with these mobile devices so is your website easy for them to navigate and use?

Separate or Integrated
There are two main ways that you can present your website to visitors that are using a mobile device. You can use a system that determines the device being used and send mobile devices to a separatemobile website design that presents the same content buy in a format that is easier to view and use with a mobile device. The second way is to use an integrated website design that takes into account that it may be seen on many different screen sizes and tries to accommodate them all.

Which Is The Best Website Design Philosophy?
Strangely enough mobile website design companies prefer the separate approach while traditional website design companies prefer an integrated approach. Either can provide an acceptable user experience but there are some major differences that you should be aware of before committing to a new or upgraded website.

Integrated Website Design
This takes a one design fits all approach and use a compromise layout that is designed to look good on a small phone screen a medium pad device screen or a large PC screen. This is always going to be difficult because of the inherent difference in screen real estate. A smaller screen benefits from a simpler design that can be used more effectively and this approach if not handled well can leave a visitor on a PC with small islands of information in a vast sea of open space.

Separate Website Design
There is no doubt that having a separate design that carries over a theme and basic style can be very effective. The ability to ensure the best experience for all visitors is a major plus. However the development costs can end up being much more expensive and any changes to site design will most likely need to be implemented separately. It is recommended for sites that use dynamic rather than static web pages because this allows all of the existing content and databases to be used with the mobile website design.

Thursday, 24 April 2014, 12:00 am

It is impossible to deny that cell phones and tablets are a fever today. People carry such gadgets all over the place and they simply cannot live without them anymore. It is important to keep in mind that these phones are smart phones and not a common phone. Here users can surf the net, pay their bills have fun and much more. Thinking of that the companies that design sites had to focus on creating light and very nice sites for mobiles so people could continue to surf the web.

It is important to keep in mind that there is a big difference when we compare average sites to the sites that should be used while browsing with a mobile. Here are a couple details that will help you understand why the mobile website design is so important for users.

Easiness: There is no way to deny that when you find a site slow, annoying and full of strange items all over the screen you want nothing but to close the site and go to another site. It is important to invest in high quality mobile website design in order to avoid such issue, otherwise your users will simply go away and not come back anymore.

Speed: Users want to have information fast. Make sure your site provides that!

Give the right importance to the right topics: The screen of a tablet or even mobile is much smaller than the screen of a computer. That is why you need to have the right information delivered to the user fast. He will not have the patience to browse and browse.

Input is also key: Make sure your site is also very easy for users to type on. There is nothing more annoying than to have a faulty site where users have a hard time typing in information.

Be clean and creative at the same time: Who said you cannot be creative while being serious and straight to the point? It is possible to deliver the best of these two worlds for your user. Make sure you invest in high quality developers that way users will come and stay for much longer.

Friday, 13 June 2014, 12:00 am

The world is changing, and it’s no longer enough to maintain an internet presence with just a website. You need something more accessible; as more and more people use smart phones more and more often, they use it to browse the internet, and the architecture involved in desktop website design andmobile website design are two entirely different things. Remember that you want your interface geared toward touch screens, and that your content isn’t so data-heavy as to cause a slow load time! Every second a mobile or tablet user spends at a loading screen is a second they’re more likely to go to another website, and you also don’t want your site to take a while to navigate – you don’t want it to be so large that a mobile browser can’t see every part of the page. Try to keep your page size at something around 320 by 480 pixels.

Keep It Simple
You want your content to be simple and concise – the faster a mobile browser can get the point and figure out what’s going on, the more likely they are to stick around. If you don’t need a picture on your mobile site, get rid of it. They take up a lot of space, and they won’t do a whole lot when it comes to keeping user attention. More than that, you want your design to be simple, with as few clicks as possible from one part of the site to the next – but there are some other tips…

Keep It Quick
Make sure your site has as small an amount taps and swipes as you can stand – the faster a mobile or tablet user can get around the better, and to that regard, make sure to offer exactly what someone on the go is looking for: ways to book your service online, contact details, maps and directions and so on. You can include a redirect somewhere else on the site for the people who might prefer to browse a desktop page.

Keep It Uniform
When it comes to desktop website design and mobile website design, there is one thing you need to keep in mind between the two types of sites: theme and look. Make sure your mobile website carries the same feel as your desktop website so they can be easily identified as part of the same function.

Keep It Spacious (As Much As You Can)
You need to keep things small, simple, and quick – but when it comes to user interface, you don’t want buttons placed too closely together. A mobile user on a fickle touchpad might hit the wrong button by accident and grow frustrated, and frustrated is the last thing you want them to feel.

Monday, 1 September 2014, 12:00 am

The Complexities of Mobile Website Design
Website design is a complex field of work, whether you’re working on smaller desktop sites for a small business or heading into mobile website design. Don’t fret too much: there are plenty of experts out there willing to lend a hand.

Mobile website designers have a few extra challenges from normal website designers:

  • They have to know how to adapt to the differences between desktop website design and mobile website design.
  • They need to remain up to date on newer techniques for design.
    They have to be able to provide their clients with tips to allow for some autonomous changes.
  • They need to know how to read and use statistics in a way that doesn’t create speed bumps in the site.
  • They need to keep themselves and the website updated with new upgrades from various products.

How Do You Know Which Type of Website Design Is Best For You?
Each website is unique and varies in many countless ways that a potential designer has to keep in mind while working – but mobile website design holds even greater challenges for website designers thanks to the situation of the users and browsers of these sites: on the move, with a small screen and a small window of time.

It will take an experienced web designer to deal with the constant flow of challenges and hurdles, someone who knows the best techniques when it comes to web design: the sort of thing that will cause good feelings in users who visit the website, whether it’s from ease of use or from aesthetic design.

You need to keep things simple: get rid of unneeded pictures, unneeded transitions and unneeded videos on mobile websites so they load faster and provide a better experience for visitors.

The Importance of Mobile Websites
The internet is an important tool in the current business world – websites compete among each other to be seen as the very best choice by customers, and it’s on the shoulders of web developers to make sure these websites can meet their goal through healthy competition and supplement the actual design with tips to cater to the costumer on the go.

Sunday, 30 November 2014, 12:00 am

The world of the internet has become increasingly mobile. Consumers and internet users love to use their tablets and smartphones for gathering information, research and shopping. Increasingly, internet commerce has demanded that businesses design and develop mobile websites to stay competitive in their industry. Traditional websites are not designed to be user-friendly on mobile devices and this is where mobile website design becomes vital.

Do I need a Mobile Website?

The answer is a resounding yes. Optimizing your website for mobile usage gives your site visitors and users a seamless experience no matter which device they are using to access your site. User experience is one of the most important determining factors in how long a visitor will stay on your site and if they will move to the next step or not. Responsive mobile website design makes your website compatible with any type of device, regardless of screen size. A responsive and mobile-optimized site will automatically recognize and adjust to provide the best user experience.

Simplicity

A mobile website design should include simplistic qualities. Mobile users are not looking for sites that are too heavy with content or are cumbersome to navigate through. Designs should be minimalistic and facilitate ease of navigation form page to page.

Automatic Redirection

Survey results show that most users will leave a site rather than taking the option to download or choose the mobile option. A responsive website should provide automatic redirection without the user having to take any action. This will prevent you from losing a visitor.

Don’t Ask for Too Much

Your mobile site should only require as much information as you absolutely need to fulfill the customer request or order. Avoid collecting unnecessary data or you run the risk of a user abandoning the process completely. Consider the use of auto-fill fields for information such as city and zip code. The more quickly a user can move through this process, the more likely they are to return to your site in the future.

Call to Action

Strong and clear call to action motivation should be strategically placed throughout your mobile website design. Be sure to feature prompts such as share, like or order within each page.

 

 

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