Having a quality mobile website design has become an important cornerstone of every business. In the 4th quarter of 2010, 100.9 million smartphones flooded the marketplace. That was up 87% from the same time in 2009.
Tablet computers continue to increase in popularity. In June of 2011, Tim Cook from Apple said he “sees no reason why the table market shouldn’t eclipse the PC market over the next several years.” (CNET.com)
On the other hand, the popularity of PC’s continued to wane. The number of PC’s shipped was only up 3% year to year for the same three-month period.
The problem with most company websites is that they are very difficult to read on mobile devices. Users have to scroll around clumsily just to find basic information. And that is exactly what most users want: basic information. Mobile users log on quickly to get your phone number, address, directions, and store hours.
The good news is that there is an easy solution. You can create a simplified mobile version of your regular website. There are some basic keys to successful mobile website design:
- Simplified Graphics and Menu Selections- you should only include the most important links. It makes the site load quickly to give your customers and prospects the information they need without waiting.
- Plenty of White Space- smartphone screens are so small they do not have room for lots of data. Use simple text and lots of white space to make it easy for people to read.
- Consistent Look and Feel- even though you are working with much smaller space, your mobile website design should follow the colors and theme of your main site.
Whether you do it yourself or use a company skilled in mobile website design, a good mobile site will make it simpler to find your company on smartphones and tablet computers. Making it easy for customers to spend more money is always good policy.