The world is changing, and it’s no longer enough to maintain an internet presence with just a website. You need something more accessible; as more and more people use smart phones more and more often, they use it to browse the internet, and the architecture involved in desktop website design andmobile website design are two entirely different things. Remember that you want your interface geared toward touch screens, and that your content isn’t so data-heavy as to cause a slow load time! Every second a mobile or tablet user spends at a loading screen is a second they’re more likely to go to another website, and you also don’t want your site to take a while to navigate – you don’t want it to be so large that a mobile browser can’t see every part of the page. Try to keep your page size at something around 320 by 480 pixels.
Keep It Simple
You want your content to be simple and concise – the faster a mobile browser can get the point and figure out what’s going on, the more likely they are to stick around. If you don’t need a picture on your mobile site, get rid of it. They take up a lot of space, and they won’t do a whole lot when it comes to keeping user attention. More than that, you want your design to be simple, with as few clicks as possible from one part of the site to the next – but there are some other tips…
Keep It Quick
Make sure your site has as small an amount taps and swipes as you can stand – the faster a mobile or tablet user can get around the better, and to that regard, make sure to offer exactly what someone on the go is looking for: ways to book your service online, contact details, maps and directions and so on. You can include a redirect somewhere else on the site for the people who might prefer to browse a desktop page.
Keep It Uniform
When it comes to desktop website design and mobile website design, there is one thing you need to keep in mind between the two types of sites: theme and look. Make sure your mobile website carries the same feel as your desktop website so they can be easily identified as part of the same function.
Keep It Spacious (As Much As You Can)
You need to keep things small, simple, and quick – but when it comes to user interface, you don’t want buttons placed too closely together. A mobile user on a fickle touchpad might hit the wrong button by accident and grow frustrated, and frustrated is the last thing you want them to feel.