Social bookmarking paves way for business owners to easily manage and organize their websites. It is an online service which allows internet users to add, annotate, edit and share bookmarks within the online web. It serves as an effective online marketing strategy because it has the ability to send links to interesting content to a wide audience. Social Bookmarking also works as a task manager which users can use to save particular links from the web. Social bookmarking also allows users tag a web page with the web-based tool to be accessed easily on another device.
Website management and organization are easily achieved through social bookmarking because it processes blog, web pages, articles, posts, images, and videos accordingly so that it may easily be accessed by users. Social bookmarks allow users to navigate through proper headings, tags, or titles in order to look for what they want to see. It helps search engines to sort out information with the use of appropriate tags and keywords. Social bookmarking moves towards increased productivity because users will no longer take too much time scanning through the web for information. It lessens search time since social bookmarking effectively narrow down items into categories for better accessibility. It is also efficient for ongoing workloads because bookmarks can be opened from several devices as long as the same online account is logged in.
Social bookmarking does not only stop with website management and organization; It also serves as an effective service for brand awareness. Bookmarks allow businesses to promote products, topics, and service by displaying articles about them on the internet. Social bookmarking thus sustains a vital role in the website promotion sector because it encourages quality traffic as It provides an opportunity for the site to be introduced on search engines. It effectively boosts the site’s popularity because the topics which are search appears on the sites being promoted.