Saturday, 22 April 2017, 02:01 pm Written by 

 

Ever considered taking advantage of target email marketing? Here we’ll be explaining what it is, how it works, the main advantages, how you can begin to make the most it, and how to avoid the pitfalls. Some businesses will find more utility than others using custom targeted mail outs, but even if you don’t believe it to be relevant to your business, there are still ways that you can make use of this exceptionally simple marketing tool.

What is it?
First of all, what is targeted email marketing? As the name suggests, it involves making use of email to stay in regular contact, to offer information and news, as well as promotions to your customer base.

How to use it
The first thing you’ll need to do is to start building a database of custom email addresses. You can do this at various points on your website, most commonly, though, you may ask visitors to sign up for your newsletter as soon as they enter your site, or otherwise you might ask at the point of purchase. Once you’ve built up a healthy list of addresses, you can begin to put some marketing materials together.

Why use it?
There are many great and often overlapping reasons to use targeted email marketing, but the first one that always springs to mind is that it’s incredibly cost effective to send emails out, even to hundreds or even thousands of people at once. Emails are also very direct, allowing you to address many customers in a conversational way.

You may also wish to use targeted emails during sales and promotions as a way of spreading the word, and the same goes for introducing new product lines.

One caution to be aware of is to be sure not to overwhelm your audience, as too many email alerts are likely to have people cancelling their subscription, or blocking your emails. Instead, you should always try to use your targeted emails when you have something that you think will really appeal to your audience base. The more sparingly you use your ads, the more effective they will be.

 

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