Welcome to our weekly SEO blog post. This week we want to discuss some general tips for approaching mobile website design, and these apply as much to existing websites as if you’re building from scratch.
In many ways, designing and building a website to be viewed on a mobile or tablet device is the same as building a conventional website designed for the desktop. Earlier in the development of the mobile web, it was common for sites to ignore mobile design, while others set separate sites up to cater to a mobile audience. Then along came responsive design, which has since become more or less the exclusive solution to web building.
Put in simple terms, responsive design simply means building a website that can intuitively respond to the device on which it is being viewed. All of the design is scaled, and when viewed by variable devices, the shape of each design element simply scales up or down to be the relative size that the screen requires. Responsive design makes designing for mobile a far easier task, though there are still some key things to keep in mind for your mobile audience.
Unlike browsing on your home or office computer, the Internet connection is far less reliable when moving around the city with a mobile device. As such, it makes sense to design with loading times and website speed in mind.
You should also take space into account for your mobile audience. Be sure to use your space wisely, and you can even introduce tools like hidden menus to free up more space if you need.
Simplicity is key for website speed, but also for your viewer’s eye. Too much of a vibrant design can be distracting, and instead, you should keep a focus on your content by using a clean and simplistic yet functional design.
Last but not least, design with it in mind that many of your visitors will be using a handheld device. This doesn’t have too many implications, but it’s essential to ensure that all buttons and icons are large enough to click with a finger, and you should also ensure that font is large enough throughout your site.