Though in many cases, there is little difference between the way that a large company and a smaller one would navigate search engine optimisation, there are some key differences and some different ways that a smaller business might do the same things. In this week’s post, we’ll be focussing on top SEO tricks for smaller businesses.
First of all, whether you’re establishing a website for the first time, or if you’ve run business sites before, or even if you’re simply looking to give your existing site a facelift – the very best advice is to try to keep your design as simplistic as possible. For this reason, you should take a minimalist approach to web design.
It is natural that, depending on what type of business you run, you will have different needs depending. For example, a service for clown rental for kids birthday parties is going to be brighter in general than an accountancy website, but this doesn’t mean you can’t use your bright colours tactically in your logo, and other small details. There are a few key reasons for simple design, and these include the speed of your site, and in order to not distract too much from your actual content.
As a small business, you will find it slightly more difficult at first to build up your web pages to land on the search engine’s first page. As such, content quality becomes even more significant for smaller firms, and as such should be an early consideration. Your content is your chance to share your expertise with your audience. As one simple tip to improve content, be sure to check out the competition, so you know what you’re up against.
Responsive design is absolutely essential today, allowing mobile users to access your website without corrupting its integrity. Without mobile design, mobile users will click onto a badly fragmented web page, or perhaps it won’t work at all. Responsive design is now very cost-effective, and it works by scaling your web pages using a grid and displaying content in the relevant scale depending on the screen size of the device viewing it.