In this post, we would like to shine a light on one of the less obvious forms of search engine optimisation, custom blog creation. Despite being one of the less obvious SEO methods, blogs can be highly useful for pulling in traffic, as well as for the sake of the search engine. By following the advice that follows, your website will not only be likely to find more traffic, and new visitors, it will also help your site to rank better with the search engine.
There are two primary ways in which custom blog creation functions as an SEO tool, though these two break down further into more specific roles, the main two functions of SEO are appealing to your audience, and appealing to the search engine. The first one is the way your audience experiences your content and the second concerns how search engine bots and crawlers are able to analyse your site.
The main results that you are looking to achieve as an indirect result of developing your blog include increasing first page placements. A first-page placement is a count of how many times one of your web pages was featured on the very first page of Google search results in relation to a user’s search. Secondly, you will look to increase your overall traffic, in turn having a positive effect on your advertising revenue, or visitor count. Finally, you will aim to increase sales, if relevant to your business.
The main reason that your blog will have a positive impact on your visitors, is simply by offering them more content. Also, the content within your blog is likely to be a more niche, specialist nature than the content on your main website’s, adding a sense of authority to your site.
In terms of the search engine, custom blogging is useful, again, for offering extra content, as well as backlinks, choice of keywords, and the likes. This data is digested by search engine crawlers and bots, making it easier for them to determine the nature of your website and in turn by ranking your site more highly.