Why would someone want to use Organic SEO as a marketing strategy?
There are many reasons that Organic SEO marketing makes perfect sense. Eye tracking studies show that people who are using internet searches scan thought the results of the search from top to bottom and left to right, the same as they would while reading. While scanning search results searchers are looking for results that are relevant to their search criteria. Based on this information the closer you are to the top of the search results, or having a higher ranking, increases the number of searchers who will visit your site. While this is not guaranteed, studies show that it is true in the majority of cases.
When developing your website you might want to enlist the services of a firm or individual that specializes in SEO and internet marketing. SEO is an integral piece of internet marketing, and it’s usually one of the least expensive advertising options. A SEO company will make sure that you have content that is rich in keywords specific to your market and not just using the most popular keywords that would result in your page being buried among many others. This content will also be web crawler friendly so that search engines can index your information to get you the highest possible rank. Another technique is back linking. It creates links that leads a user from other website to yours and you place a link on your website creating a link back. By using back linking you create a loop for users and web crawlers to follow increasing your traffic and leading more people to your site, which in the end is the main goal. This increased traffic and web crawling also increase your page rank.
When creating a website and using Organic SEO you want to make sure you or the company you have working for you is doing it the right way. In summary here are a few things you want to make sure not to do.
• Look for technical loop holes and exploit them
• Employ algorithm chasing
• Linking overload
• Not developing new content
Some of these are just suggestions on how to make your site better but some of them can come with serious warnings. If you try to artificially increase your page rank, a search engine can have you removed entirely from search results. So you want to make sure not only to use Organic SEO but to use it correctly.