Tuesday, 07 April 2009, 02:33 pm Written by 

Why would someone want to use Organic SEO as a marketing strategy?

There are many reasons that Organic SEO marketing makes perfect sense. Eye tracking studies show that people who are using internet searches scan thought the results of the search from top to bottom and left to right, the same as they would while reading. While scanning search results searchers are looking for results that are relevant to their search criteria. Based on this information the closer you are to the top of the search results, or having a higher ranking, increases the number of searchers who will visit your site. While this is not guaranteed, studies show that it is true in the majority of cases.

When developing your website you might want to enlist the services of a firm or individual that specializes in SEO and internet marketing. SEO is an integral piece of internet marketing, and it’s usually one of the least expensive advertising options. A SEO company will make sure that you have content that is rich in keywords specific to your market and not just using the most popular keywords that would result in your page being buried among many others. This content will also be web crawler friendly so that search engines can index your information to get you the highest possible rank. Another technique is back linking. It creates links that leads a user from other website to yours and you place a link on your website creating a link back. By using back linking you create a loop for users and web crawlers to follow increasing your traffic and leading more people to your site, which in the end is the main goal. This increased traffic and web crawling also increase your page rank.

When creating a website and using Organic SEO you want to make sure you or the company you have working for you is doing it the right way. In summary here are a few things you want to make sure not to do.
• Look for technical loop holes and exploit them
• Employ algorithm chasing
• Linking overload
• Not developing new content
Some of these are just suggestions on how to make your site better but some of them can come with serious warnings. If you try to artificially increase your page rank, a search engine can have you removed entirely from search results. So you want to make sure not only to use Organic SEO but to use it correctly.

Friday, 03 April 2009, 10:53 am Written by 

Almost everyone with a website wants their site to appear higher in the results of a search engine based on what someone is searching for. In order to get web pages to rank higher in the various web search engines like Google, Yahoo, and Microsoft Live they need to be optimized based on certain keywords. There are many techniques to raise your page rank and one of the best is Organic Search Engine Optimization (SEO).

What makes Organic SEO different from other techniques used to increase your page rank? Organic SEO raises your rank “Naturally” meaning that it does not leverage paid advertising , sponsors being placed on your site, or becoming a sponsored site on a search engine. This is done through page development that enables web crawlers to find your web page and index your site and related links so that searches that included relevant keywords will retrieve your site and display it at a higher rank than before. You want the content of your page to be search engine friendly that includes adjusting your sites content, menus, and additional page features. When done correctly, this results in information being shown higher in search engine results based on the keywords that are being used in the search.

There are a number of reasons why this is valuable and preferred over other techniques such as pay per click and sponsored links. Data analysis confirms the fact that Organic SEO is one of the best options and shows how users use search engines can be seen at www.executivedecisionmarketing.com. These graphs show that natural listings are almost always preferred. Advertising through pay per click ads will cost you varying amounts and having these advertisements on your site can detract from your content and lead people away from your site, which is the exact opposite of your intention. Becoming a sponsored site will also incur additional charges that might not be ideal solution for your company. Organic SEO can not only be cheaper than pay per click campaigns or sponsored links but people also often tend to trust the natural results of a search more. This is backed not only by studies but the belief that if this is truly a reputable site then there should be no need to have to pay to increase its visibility. This is very similar to companies that work more on word of mouth than advertising campaigns.

Whether in a difficult economy or not it is important to give yourself every advantage over your competitors. There are numerous studies describing user habits and how they use search pages and the common conclusion is that the higher your page rank the more traffic and business your site will receive. This is why it makes sense to use some search engine optimization when designing or redesigning your website.

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