There are many different companies that offer SEO and even claim to be organic, but as mentioned in the “Organic SEO as a Marketing Strategy” post there are some techniques you want to avoid and make sure the company you hire is not using. This will give you more detail in exactly what to look out for when trying to find an Organic SEO company.
The number one thing you should do is focus on content rather than technical loop holes. There are many studies that show the one thing that brings people back to a website is good content. People are seeking information that is well written and nicely formatted and although flash animations and other technologies can look nice a lot of them do not address the content needs of your site. Companies that employ some of these techniques are trying to leverage technical loop holes to increase your page rank and not dealing with what can be the larger problem content. There are good technological aspects that you should expect an Organic SEO company to use such as meta tags, relevant pages titles, etc but there are many more that should not be used. Make sure you look out for cloaking, redirects, multiple sites, key phrase stuffing, hidden links, and more, as these are not reliable and not the correct way to increase your page rank.
Another popular incorrect way to increase your page rank is algorithm chasing. Some companies try to reverse engineer search companies algorithms to try and get your page to rank higher. By doing so you are artificially ranking your page, in most scenarios. Artificially ranking your page can have many undesirable results. These include when a search engine changes its algorithm your page rank can drop dramatically and in some cases a search engine can have your site removed entirely from search results. So make sure that your site follows the common rules that nearly every search engine uses as a base for returning results and any changes to the algorithm will not affect your page rank dramatically.
Lastly you want to avoid linking overload and not developing new content. These are briefly mentioned in the first section but you want to avoid these. Linking overload includes such things as hidden links and linking loops. These are done in an attempt to increase the traffic of web crawlers thus increasing your page rank. Hidden or unrelated links should be avoid as they are artificial ways of increasing your page rank and unrelated links can distract user from your site. The content of your webpage is the most important thing of all so when designing or redesigning your website make sure that it is rich content that includes key words related to your market.
Always make sure that you are fully aware of how your site is being marketed and the techniques that are being used in this marketing. An organic SEO company that follows the correct guidelines will have your page ranked higher and it will stay higher for longer than other companies that are merely trying to find loop holes in the search engine.