There are many common mistakes in web design that many people make that are often not done on purpose. Most of these are just oversights by developers that lack experience in usability or good web design experience. A poorly designed page will have users not being able to find information on your site or not being able to find your site at all. This can lead to frustration and result in lack of new site traffic and recurring traffic to your site.
The largest most important mistake being, pages with low search engine visibility. Since searching is one of the most common ways for users to discover your website it is important that you have employed some Organic SEO techniques to increase your page rank and make your website more visible to search engine users. SEO services are very affordable and can dramatically increase your site traffic. For more information on Organic SEO check out our other blog entries here.
One of the most basic mistakes is not changing the color of links and visited links. The user needs to have a good grasp on not only what is a link on your site but also past navigation. This helps the user understand their current location and where they can go from there and where they have already been. This comes in handy so a user can either not revisit a link they found to be unhelpful or revisit a link that was helpful. In order to gain these advantages though the user must be able to tell what is a link and if it has been visited yet or not.
Lastly one of the biggest things that frustrates user is having disorganized content so they are not able to find answers to their questions. This is where a website design firm can really help out. They can help you identify your target audience identify what information is most important to have on your site and most importantly how to organize that information. A well organized site with information that is on point will greatly increase the chances that a user will stay on your site longer and come back again, which if this site is for your business can mean increased sales.
These are a few common mistakes that some companies make when creating websites. By avoiding these mistakes and taking advantage of good design techniques you can easily gain a completive edge on your competition in this rapidly developing marketing area. The web is a medium that more and more people are using and their expectations of the quality of a web site are also increasing. So if you are looking for a company to provide you with quality web design look no farther than Web Wise Media and contact them today.