Friday, 13 January 2017, 04:42 pm Written by 

Here we’ll be focussing on three key areas of search engine optimisation, offering expert SEO tips and tricks that will help give a boost to any website. By understanding how optimising your site works in relation to your audience and the search engine it will be easier to build on your SEO steps in order to advance in the future.

The first area we want to discuss is website design. Your website design includes the actual appearance, and structure of your website, and so makes up a considerable portion of your SEO task. When it comes to making an attractive appearance, try to keep things simple, and make sure you’re ticking all the boxes of good formatting, proper font use, and neutral use of colours throughout. Once you have something clear and simple working perfectly you can always try new things out and revert back if it doesn’t work.

The way your website is designed can also impact how effectively it works. By having unnecessary media, and complicated page designs, you might end up slowing your web page down.

The second area to focus on is your content. The content on your site is your absolute priority as the website owner since this is where you’ll demonstrate your expertise. Doing business online is like conducting business anywhere, and if you want to be the best then you need to offer something distinctive to your audience which your competition can’t offer.

Within your content, you will also need to tactically place the designated keywords for each page of your website. These keywords should be decided by your SEO expert, after thorough research. These keywords will help to identify your content to the search engine, as well as moving it in line with the expectations of your audience.

The third and final area of SEO that we want to focus on here is your website backend. The back-end of your site is where you place content, add images, and much much more. Part of the role of and SEO expert includes ensuring that your backend is ready with appropriate meta-titles, meta-tags, and meta-descriptions for each page of your site.

Tuesday, 03 January 2017, 04:38 pm Written by 

In this post, we’ll be offering a general guide for rebuilding your website with expert SEO advice for building long-term success.

Survey your website personally –The first thing you need to do when re-building your website is to survey the website personally, looking for flaws, and setting priorities. If your website has been poorly designed in the first place and has since fallen into disrepair then consider rebuilding from scratch, especially if your site is not responsively designed for mobile use. If on the other hand your site is in good working order, and you’re simply looking to brush up a few things to make improvements, then move onto the next step.

Check out the Competition – Be sure to complete some thorough research on the strengths and weaknesses of your own competition, as well as the first sites which rank with the search engine for the same keywords that you’re trying to rank with. If you can minimise the weaknesses and try to offer all the strengths and more of the top ranking sites then you can guarantee your site will make big progress.

Focus on Content – Once you understand how you want to structure your site, as well as the functionality you are looking for, and other general improvements that you’re looking to make, it’s time to focus on your content. You should consider each component of your website to be the case around your content, content is your priority number one.

Whenever somebody searches something into a search engine they are looking for something in particular. They do not, however, want just anybody’s response, they are looking for an expert. If you can provide that expertise within your field in the form of excellent content, then you are sure to bring in a steady audience.

Get Expert Advice – Once you get to this point, you’ll finally have a proper idea of where you are, and where you want to go. You’ll be able to seek good advice, knowing the questions to ask, and the aims you want to achieve. From here the SEO experts will be able to take your own good researching and take the ideas to their furthest conclusions.

Friday, 23 December 2016, 04:36 pm Written by 

When hiring SEO specialists to develop your business website it can be handy to have a little menu of the available services. This is especially true because, while not everyone is familiar with SEO, all businesses operating online will come into touch with it eventually. In this post, we’ll be covering the basics of what an SEO specialist can do for your website so that you can make the most of their expertise.

Website Design – Firstly, an SEO professional will be able to take care of each detail of website design, including mobile website design/ responsive design. Your website’s design is important for the first impression that you make with new visitors, as well as generally setting the atmosphere of your site.

Rather than letting a flashy website design do your talking, we recommend using a simplistic design, with a neutral colour scheme. The benefits of this include focussing the viewer’s eye on your content, as well as being generally non-offensive to any audience. Finally, one last noteworthy virtue of simple website design is that it allows your site to run as quickly as possible.

Keyword Research – Another critical job for optimising your website is keyword research. This involves finding the statistically most popular terms to use, given the particular subject matter on each web page. This SEO technique is one of the most traditional of all and is as effective as ever. Utilising appropriate keywords not only helps to match your audience to your content but will also be read positively by search engine crawlers, allowing your page to rank higher on search lists.

Custom Blog Creation – Building a blog for your website is another fantastic SEO technique at the disposal of your developers. Blogs make your site more active in the eyes of your audience and the search engine, and the offer a fantastic space for offering more expert advice, information, or even entertainment to your audience.

Other options available include targeted email marketing, social bookmarking, backlink building, content creation and more. For more information, get in touch with an expert today to discuss how they can help to improve your website.

Tuesday, 13 December 2016, 04:27 pm Written by 

This post is aimed at anyone currently building or rebuilding a website with the help of SEO specialists. We’ll be taking a look at each stage of development toward building a healthy website, with prospects for long-term growth, and a solid search engine optimisation base.

You should think of your website project as consisting of a few vital steps, each of which can be greatly assisted by an SEO expert. The best way to break down the stages is to think of four main components: the planning stage, building the website, content management, and managing the back-end of the website.

Firstly, the planning stage of your site will be where you decide exactly what will be on your website. You need to have at least a rough idea of how to structure your site, as well as deciding on the website design.

For building the website you will need to finalise how you order the site, including how pages link together, how your menu or menus will be broken down, as well as completing and making any edits to the design.

The content management stage includes deciding on the key pieces of content that will hold your website together. The content on your website is really what all of the other stages revolve around, and it’s what draws your audience in too, so be sure to prioritise your content. As well as deciding all of the content on your site, this also includes keyword research for each and every page of your site.

Last but not least, it is the role of your SEO specialist manage the backend of your website.  Though your audience will never see behind the scenes of your website, they can see side effects of sloppy management. The main reason that this stage is so important though is that by having a coherent use of keywords, categories, and by using meta titles, tags, and descriptions properly, you help to identify your content with the search engine.

These steps don’t only apply to those building a website from scratch, instead think of them as four areas of all websites that need regular attention in order to be doing the most to help your overall optimisation.

Tuesday, 22 November 2016, 03:28 pm Written by 

When talking about SEO and the methods in which people can achieve top ranking websites or brands, video SEO is often one of those terms that is mentioned. However, there are many who are not aware of what type of SEO this truly is, which can make it harder to achieve.

What is SEO for Videos?
Videos that are seen on sites such as YouTube are going to include SEO within them to help them to rank higher. After all, when you go to YouTube and type in a keyword, those videos that come up are ranked that way for a reason. These videos do include the SEO keyword that the person has searched. For videos that are simply posted without the use of keywords, these are not going to be videos that are searched for. Though they may be watched, they are not gaining the attention that they could gain.

How to Gain Attention to your Videos
Now that you have the video, how are you going to gain attention to this video? The answer is video SEO. This means you must:

  • Utilize keywords
  • Have a title that is catchy
  • Include tags on the video

Along with these methods for the actual video itself, there are those who suggest that you:

  • Link build to the video
  • Share this video via social media
  • Consider syndication

These methods are going to ensure that the video is being seen, but also ensure that they are being viewed due to the keyword that has been used.

Keywords and Videos
When speaking of keywords and videos, most people think that this means including the keyword in the actual video. While you can do this, the search engines are not going to be using this as a method for ranking. Instead, you need to include these keywords in the title, the tags of the video and in the description. It’s the information that is going to be indexed in order to be ranked on YouTube or whatever another video channel that you may be using. The key is to understand keywords and do your research for those that are going to be searched and result in seeing your video.

Saturday, 12 November 2016, 03:19 pm Written by 

When most people see a successful website, they often think that the person knew what they were doing, and that is why they are successful. However, that is not always the case. The popular websites that are out there may be designed by professionals, but it boils down to the SEO that the website is using. There are several top SEO practices that are being used by those top websites out there, and there are several secrets in which you can use in your own website.

Keywords are Still King
One of the common reasons for a website to succeed is the keywords that are being used. And keywords are still king despite many people stating that the world of website ranking is changing. You still need to ensure that you have:

  • A keyword that is going to be associated with what you have to offer
  • Numerous secondary keywords related to the main keyword to ensure that you are covering all your search potential
  • Ensure that the keyword is being used on the website, but not used too much as you do not want to be one who utilizes keyword stuffing, as this will get your content ranked lower

Content needs to be Great
With the numerous websites that are out there, one of the top SEO methods to keep in mind is that your content needs to be amazing. This means writing about topics that are not being covered elsewhere. There are thousands of websites that can answer a question, so you need to provide a unique view on an issue or content in a different way than another website out there.

Videos are Popular for a Reason
A SEO secret that many people are not considering is videos. Video marketing has taken off in recent years and has become a great way to meet the SEO demands that are out there. For websites who are not getting in on the popularity of videos, they are going to find that in the end they are losing their consumer base. Instead, embrace the idea of video marketing and utilize this as a method to build your website SEO.

Wednesday, 02 November 2016, 03:14 pm Written by 

For those who have a website, they need to consider their mobile website design. It makes no sense to have a website that is available via a computer and not also available to be seen on your mobile device. However, there are several considerations that must be made in order to ensure that this mobile design is going to be one that works for those who visit your site.

The Design Should Be Easy on the Eyes
While many people want to simply take their computer website and move this to a mobile website, they often find that this makes the site harder to see. For example, the type may be too small or the color choices do not look as good on a smaller screen. This is why you must look at the mobile website as one that is completely on its own. For example, take into consideration:

  • The color scheme
  • The type of font
  • The size of buttons that consumers are meant to click on
  • The overall appeal of the website visually

Consider a Responsive Design
This type of mobile website design is fairly popular. The reason being is that this type of design is going to go from computer to mobile device easily. When a person logs onto this website with a mobile device, the device is recognized and the entire website is meant to conform to the specifications of that device. It makes for an elegant design that consumers love.

All Information Should Be Present
Too many people think that just because this website is not seen on a computer that they do not have to include all the information that would normally be found on a website. However, in doing this, they are making a grave mistake. The information that is found on your desktop website should be the same that is found on your mobile website. If not, consumers will notice the difference, and it could lower the company in their eyes. Thus, be sure that you include all the pertinent information that is regularly found online on your mobile website. Otherwise, you have wasted time in even creating this mobile website.

Sunday, 23 October 2016, 03:05 pm Written by 

Is your website not gaining the attention that you had hoped to see? In most cases, when a website is not performing as you had hoped, you are going to find that this is often due to the website not having that good of SEO. However, most people are at a loss as to how they are supposed to get their website up to performing as those websites with top SEO on the Internet. The good news is that everyone is capable of getting their websites up to the same standard and performing better.

Start with an Evaluation
One of the only ways to know why your website is not performing as it should be to evaluate what is going on. You need to look at:

  • How is your content looking? Is it unique enough to be something that is going to have readers coming back?
  • What types of keywords is your website focusing on? Are these keywords related to what you are offering the market?
  • How does the website actually look? Is it easy to view or is there too much going on that makes it hard to view?

Have a Plan
No website with the top SEO went at this without a plan. Once you have evaluated your website, you are going to have a better idea of where you need to be in order to get the website views that you want. With this being said, be sure that your plan includes information like:

  • A new set of keywords to hit, along with long tail keywords that could be included
  • Checking all the links to ensure they are working properly on the website
  • Looking at the loading speed, uptime and other technical issues that could be happening with your website

Keep Checking your Website
One of the top aspects to remember about your website and achieving higher popularity is that you are going to want to keep checking your website to improve this in any way possible. You are going to find that many top websites have dedicated team members who work on this aspect alone. Thus, do expect to put some time into ranking higher on search engines.

Thursday, 13 October 2016, 02:59 pm Written by 

There are many aspects of a website in which an administrator is responsible for. One of these aspects is the content that is being put onto these websites. For a business website, the need for business information, along with the services and the products that are offered is included within this website. However, one key component that many businesses do not consider is a blog. Luckily, for businesses that take the time for custom blog creation, they notice that their appeal to the market is increased. Why is this? There are several reasons, all of which we will take a look at.

A Blog Creates a Voice for your Company
For those who are considering custom blog creation, they need to realize that this is something that can create a voice for their business. This can go a long way in building your brand online, which is highly important. When you have a voice, this is going to make you one of the main players that people consider when they look online for a business of your kind. That is why so many businesses take the time to create and maintain a blog, even when they are super busy, as they realize the importance.

A Blog Makes You an Expert
For businesses that offer services to the consumer market, their blogs are often going to discuss those services in which they provide to the consumer market. Thus, a blog is going to prove that you do know what you are talking about. And from this point, consumers start to trust what you offer. They see the knowledge that you have about the subject, which is what you want the consumer to do. The more trust a consumer has in you, the more likely they are to use your business and recommend it to others. And this is all due to the information that you are blogging about.

Blogs are Great for SEO
For those who have blogs on their website, they often find that this makes it easier to rank for keywords. The blogs that are published are going to be those that are going to contain these keywords, which will help to rank your website higher on search engines.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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