This post is aimed at anyone currently building or rebuilding a website with the help of SEO specialists. We’ll be taking a look at each stage of development toward building a healthy website, with prospects for long-term growth, and a solid search engine optimisation base.
You should think of your website project as consisting of a few vital steps, each of which can be greatly assisted by an SEO expert. The best way to break down the stages is to think of four main components: the planning stage, building the website, content management, and managing the back-end of the website.
Firstly, the planning stage of your site will be where you decide exactly what will be on your website. You need to have at least a rough idea of how to structure your site, as well as deciding on the website design.
For building the website you will need to finalise how you order the site, including how pages link together, how your menu or menus will be broken down, as well as completing and making any edits to the design.
The content management stage includes deciding on the key pieces of content that will hold your website together. The content on your website is really what all of the other stages revolve around, and it’s what draws your audience in too, so be sure to prioritise your content. As well as deciding all of the content on your site, this also includes keyword research for each and every page of your site.
Last but not least, it is the role of your SEO specialist manage the backend of your website. Though your audience will never see behind the scenes of your website, they can see side effects of sloppy management. The main reason that this stage is so important though is that by having a coherent use of keywords, categories, and by using meta titles, tags, and descriptions properly, you help to identify your content with the search engine.
These steps don’t only apply to those building a website from scratch, instead think of them as four areas of all websites that need regular attention in order to be doing the most to help your overall optimisation.