Monday, 13 March 2017, 01:49 pm Written by 

Before setting off with your website plans it can pay to take some advice from SEO specialists. SEO is constantly evolving, and by having a clear understanding of what you plan to achieve you will profit from making fewer mistakes and with a more functional website at the end. This post is aimed mainly for the use of new websites, but the advice can also be applied by established websites. We’ll take a look at web design, as well as other useful and affordable forms of website SEO.

Smart Design
One of the first jobs that an SEO specialist will be able to assist you with is your website design. This includes creating the form, structure, and layout of your website. For this, you will need a rough plan of what content will be on your site, and how you think you should organise it.

Your design also includes the appearance and aesthetic of your website. The best advice here is to keep things relatively simple, keep colour schemes as neutral as possible (it can be difficult to read text with a bright red background), and make good but subtle use of branding throughout.

Finally, on the subject of design, you should ensure that you build your website with responsive design. Responsive design involves building your site so that it can respond to different screen sizes by scaling your web pages to fit the screen to proportion, enabling your site to be accessed by mobile and tablet devices.

Custom Blog Creation
Custom blog creation is a fantastic SEO tool for appealing to your audience as well as the search engine. Use your blog for rich content, for useful links, for news about your business, and in general to create a small community feel around your business. Your blog works as like a website within a website, and there are plenty of ways to take advantage of the extra compartment.

Backlink Building
Backlinks work by connecting your content to other relevant webpages. As an SEO tool these work by allowing the search engine a better idea of what your content is about, but also by offering your audience relevant and interesting information.

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

Wednesday, 22 February 2017, 04:53 pm Written by 

It is now considered an essential for all new websites to be built with responsive design. This means all websites should be built capable of handling traffic from a range of different devices, including mobile and tablets from a range of brands.

The neat fits all solution that has been developed for this problem is responsive design, and it essentially involves using a grid based design to adapt proportionately to a given screen size. The advent of this fantastic solution to the relatively new problem of designing websites to work on mobile devices has paved the way for mobile browsing to have overtaken browsing on conventional PC or laptop computers, making mobile website design more important than ever.

In the past few years, an incredible array of new design elements have been created and which have reshaped not just mobile browsing, but the entire internet. We have solutions to using the website with finger and thumb instead of a mouse, solutions to saving space on smaller screen sizes, but also innovations inspired by using a mobile device.

Web sites have begun adopting more friendly icons to meet the needs of our thumbs, and neat features like ghost icons have been developed making websites more user-friendly and more pleasant to look at. A tendency to scroll between pages from left to right as in a book, rather than down through long pages has become more common, with many websites taking the form of slides.

The hidden menus that we now see far and wide which pop in and out of view when needed were developed for saving space when browsing on mobiles and tablets, but so popular and convenient are they that they’ve been adopted for wide use on large name websites.

Mobile website design has also been inspired by the apps that we download onto our devices, creating a new hybrid of website popular with takeaway ordering services, language tools, and a wide range of uses.

For all of these reasons and more, it is not only essential that your website is mobile ready, but it is also crucial that you consider your mobile design as high a priority as your website when accessed on a desktop PC.

Sunday, 12 February 2017, 04:50 pm Written by 

Your PPC manager is the SEO expert who will be responsible for setting up, managing, and improving your PPC ad campaign. If you aren’t already familiar with the world of PPC marketing then read on for a thorough overview of the subject, including the role that PPC management plays in your campaign.

PPC or pay per click marketing is a type of search engine based online marketing where you pay to have sponsored links listed on Google or other search engines. These sponsored links are your adverts, and they offer a truly unique way of marketing your website.

First of all, pay per click ads, as the name suggests, only cost money for each time that a user clicks onto your web page. Secondly, PPC ads come with the virtue of being verified by the search engine, adding a sense of trustworthiness. The main benefit, though, by far, is for pushing your web content to the very top of the search results above all of your competitors.

The role of your PPC manager is essential in setting up your campaign, as well as making sure that it runs efficiently. Your ads can be used to target a wide pool of customers, or you can target niche interests relevant to your site. You can even target customers close to the point of purchase to try to catch sales. Your PPC manager will monitor how effective your keywords are, and where possible try to reduce the cost of your ads.  

One important piece of information regarding PPC success. In order to make the most of the money you invest in PPC ads, it is essential that you have a decent standard website and a strong base of SEO. No matter how much you invest in PPC, if your website isn’t of a high standard compared to your competition, visitors will not return.

PPC is an excellent way of picking up extra customers, or for building a customer base as a new business and is also an excellent technique for businesses operating online under high competition. With this said, though, it is essential that your website is welcoming once visitors do enter your site.

Thursday, 02 February 2017, 04:47 pm Written by 

PPC stands for ‘pay per click’ and it refers to a particular type of online marketing. A PPC ad is a sponsored ad or sponsored link which you find at the top of search results when using a search engine.

These adverts are unique because of their convenience, firstly since you only pay for the advert each time a user clicks on the advert and enters your site, and secondly because there are no lengthy contracts, and you can stop your ad whenever you decide to. PPC ads are also interesting because they can be monitored and edited to try to improve results and value for money. The main benefit of PPC adverts is that they streamline your content to the very top of search results when a given term is entered by a user, putting your website before a huge volume of traffic.

PPC Management
PPC management describes any way that a PPC ad campaign is organised and improved. Firstly, your advert is largely determined by which keyword you decide to focus on, this corresponding roughly with what your audience is most likely to search in hope of content similar to what you are offering. If you are an LA law firm, then LA Law firm might well be one of the keywords that you decide to use.

Once you have chosen which keywords to focus on for the different pages of your site, it is the job of a PPC manager to monitor how effective each keyword being used is for each page. If an ad is ineffective or overly expensive the PPC manager can adjust the adverts to try to reduce the cost and improve results.

PPC marketing can be especially valuable to new businesses looking to establish a firm client base. By putting your content before a large audience, you increase the odds of picking up a handful of repeat visitors early in your online journey. When a visitor returns organically to your site, having previously seen it as a sponsored link, this is picked up by the search engine and will improve how your site is ranked.

Monday, 23 January 2017, 04:44 pm Written by 

Though the way that you build, design, and create content for your website will be distinct to your own industry, and your own business, there are also plenty of general ways that all websites need to use SEO. In this post, we’ll be looking at 3 top SEO techniques that can apply to any website.

Learn a little
Our first general tip for success that applies to absolutely all website owners out there is to learn a little about how websites work, get some key terminology under your belt, and try to wrap your head around search engine optimisation. With just a few key nuggets of information, you’ll begin thinking differently about the way you operate your website, and the direction you’re heading in. You’ll be able to apply what you learn in your day to day work, and this will motivate you to keep learning as you go.

Tick all the boxes
Write yourself a list of all of the different types of SEO technique that you think are worthwhile and achievable for your website. This list can include but is not limited to website design, responsive website design, keyword research, quality content, custom blog creation, and social bookmarking. Once you have all of the key areas of SEO worked out, make sure that you address each issue one by one.

Build from your Base
Once you know that you’ve covered all the main pillars of search engine optimisation it will be far easier to develop your website. Being familiar with each component of your SEO technique, and how they interact with one another, you’ll have a clear idea of how to move forward and build from your base. If you think that your website is weaker in design than in other areas, you can prioritise looking into ways to make your site more appealing, and so on.

As already mentioned, every website is different and will have different needs with regard to SEO. These three points, though, can be easily used by any site first lay the groundwork, and then to develop that into a distinctive and successful website.

Friday, 13 January 2017, 04:42 pm Written by 

Here we’ll be focussing on three key areas of search engine optimisation, offering expert SEO tips and tricks that will help give a boost to any website. By understanding how optimising your site works in relation to your audience and the search engine it will be easier to build on your SEO steps in order to advance in the future.

The first area we want to discuss is website design. Your website design includes the actual appearance, and structure of your website, and so makes up a considerable portion of your SEO task. When it comes to making an attractive appearance, try to keep things simple, and make sure you’re ticking all the boxes of good formatting, proper font use, and neutral use of colours throughout. Once you have something clear and simple working perfectly you can always try new things out and revert back if it doesn’t work.

The way your website is designed can also impact how effectively it works. By having unnecessary media, and complicated page designs, you might end up slowing your web page down.

The second area to focus on is your content. The content on your site is your absolute priority as the website owner since this is where you’ll demonstrate your expertise. Doing business online is like conducting business anywhere, and if you want to be the best then you need to offer something distinctive to your audience which your competition can’t offer.

Within your content, you will also need to tactically place the designated keywords for each page of your website. These keywords should be decided by your SEO expert, after thorough research. These keywords will help to identify your content to the search engine, as well as moving it in line with the expectations of your audience.

The third and final area of SEO that we want to focus on here is your website backend. The back-end of your site is where you place content, add images, and much much more. Part of the role of and SEO expert includes ensuring that your backend is ready with appropriate meta-titles, meta-tags, and meta-descriptions for each page of your site.

Tuesday, 03 January 2017, 04:38 pm Written by 

In this post, we’ll be offering a general guide for rebuilding your website with expert SEO advice for building long-term success.

Survey your website personally –The first thing you need to do when re-building your website is to survey the website personally, looking for flaws, and setting priorities. If your website has been poorly designed in the first place and has since fallen into disrepair then consider rebuilding from scratch, especially if your site is not responsively designed for mobile use. If on the other hand your site is in good working order, and you’re simply looking to brush up a few things to make improvements, then move onto the next step.

Check out the Competition – Be sure to complete some thorough research on the strengths and weaknesses of your own competition, as well as the first sites which rank with the search engine for the same keywords that you’re trying to rank with. If you can minimise the weaknesses and try to offer all the strengths and more of the top ranking sites then you can guarantee your site will make big progress.

Focus on Content – Once you understand how you want to structure your site, as well as the functionality you are looking for, and other general improvements that you’re looking to make, it’s time to focus on your content. You should consider each component of your website to be the case around your content, content is your priority number one.

Whenever somebody searches something into a search engine they are looking for something in particular. They do not, however, want just anybody’s response, they are looking for an expert. If you can provide that expertise within your field in the form of excellent content, then you are sure to bring in a steady audience.

Get Expert Advice – Once you get to this point, you’ll finally have a proper idea of where you are, and where you want to go. You’ll be able to seek good advice, knowing the questions to ask, and the aims you want to achieve. From here the SEO experts will be able to take your own good researching and take the ideas to their furthest conclusions.

Friday, 23 December 2016, 04:36 pm Written by 

When hiring SEO specialists to develop your business website it can be handy to have a little menu of the available services. This is especially true because, while not everyone is familiar with SEO, all businesses operating online will come into touch with it eventually. In this post, we’ll be covering the basics of what an SEO specialist can do for your website so that you can make the most of their expertise.

Website Design – Firstly, an SEO professional will be able to take care of each detail of website design, including mobile website design/ responsive design. Your website’s design is important for the first impression that you make with new visitors, as well as generally setting the atmosphere of your site.

Rather than letting a flashy website design do your talking, we recommend using a simplistic design, with a neutral colour scheme. The benefits of this include focussing the viewer’s eye on your content, as well as being generally non-offensive to any audience. Finally, one last noteworthy virtue of simple website design is that it allows your site to run as quickly as possible.

Keyword Research – Another critical job for optimising your website is keyword research. This involves finding the statistically most popular terms to use, given the particular subject matter on each web page. This SEO technique is one of the most traditional of all and is as effective as ever. Utilising appropriate keywords not only helps to match your audience to your content but will also be read positively by search engine crawlers, allowing your page to rank higher on search lists.

Custom Blog Creation – Building a blog for your website is another fantastic SEO technique at the disposal of your developers. Blogs make your site more active in the eyes of your audience and the search engine, and the offer a fantastic space for offering more expert advice, information, or even entertainment to your audience.

Other options available include targeted email marketing, social bookmarking, backlink building, content creation and more. For more information, get in touch with an expert today to discuss how they can help to improve your website.

Tuesday, 13 December 2016, 04:27 pm Written by 

This post is aimed at anyone currently building or rebuilding a website with the help of SEO specialists. We’ll be taking a look at each stage of development toward building a healthy website, with prospects for long-term growth, and a solid search engine optimisation base.

You should think of your website project as consisting of a few vital steps, each of which can be greatly assisted by an SEO expert. The best way to break down the stages is to think of four main components: the planning stage, building the website, content management, and managing the back-end of the website.

Firstly, the planning stage of your site will be where you decide exactly what will be on your website. You need to have at least a rough idea of how to structure your site, as well as deciding on the website design.

For building the website you will need to finalise how you order the site, including how pages link together, how your menu or menus will be broken down, as well as completing and making any edits to the design.

The content management stage includes deciding on the key pieces of content that will hold your website together. The content on your website is really what all of the other stages revolve around, and it’s what draws your audience in too, so be sure to prioritise your content. As well as deciding all of the content on your site, this also includes keyword research for each and every page of your site.

Last but not least, it is the role of your SEO specialist manage the backend of your website.  Though your audience will never see behind the scenes of your website, they can see side effects of sloppy management. The main reason that this stage is so important though is that by having a coherent use of keywords, categories, and by using meta titles, tags, and descriptions properly, you help to identify your content with the search engine.

These steps don’t only apply to those building a website from scratch, instead think of them as four areas of all websites that need regular attention in order to be doing the most to help your overall optimisation.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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