Wednesday, 12 April 2017, 01:58 pm Written by 


It’s our job to provide our clients with expert SEO advice and assistance, and in this post, we’ll be offering some key pieces of advice for SEO strong web design. Ideally, you’ll be offered some of these tips at the very start of your plan to build a search engine optimised the site, though, if you have already built or began to build your site, then these tips will certainly still come in handy at any time.

The first piece of advice that we offer to all clients when it comes to design is not to get too distracted with the appearance, and that the best website designs usually follow one key principle, namely, simplicity. In the early days of the web, it was common to find outlandish website designs with bright colours and flashing banners, but these tend to look tacky and also to detract from your content. Instead, focus on creating a functional and clear web design.

The second tip we’d like to offer for web design is to design your website with space in mind. There is little more you can do to create a visually attractive space than to give your content space. Having all of your content squeezed together can have the opposite effect of appearing too busy. Designing with space in mind is also essential to how effective your site will be when viewed using a mobile phone or tablet.

You should also consider one slightly less obvious element when designing your website, and this is speed. For your site to run quickly, your website should be built by trusted web developers, especially since an efficient building can make a big difference to running speed. Again, this becomes particularly relevant when you consider your mobile audience.

You should also consider whether your site would benefit from making use of any functional tools, like maps, instant call buttons, and so on. These tools aid your website by giving a more practical experience for your customer while making it easier for them to find their way to your location, or to get in touch over the phone.

Sunday, 02 April 2017, 01:56 pm Written by 


In this week’s post, we’ll be taking a look at expert SEO guidelines for building new websites. As you would expect, each website is unique in many respects, however, the general advice we offer here can be widely applied to any business in any industry.

Check competition
Though you may already have some sort of an idea of what kind of websites you like and dislike when it comes to building your own website, be sure to do a proper survey of other sites for similar businesses.

Be sure to look for those sites which are directly competing with you, and which come up at the top of search results for the same keywords that you plan to use. Consider design, content, structure, as well as what tools and utilities the sites use. At this stage, you should also start making a list of strengths and weaknesses in order to cherry pick only the best qualities to emulate for your own site.

Build base
Running a website is a long-term job, and you can’t expect everything to be perfect at first. You will continue to develop your site over the years, adding new elements, and constantly improving your existing content, design, and so forth. This is why when you first put a website together you should focus on building a simple, yet highly functional base. In other words, don’t over complicate things.

If your site is great, but a little basic, you can always experiment, try new things, add new features, and if they don’t work then you can always undo the change. If on the other hand, you start by creating an overly complex website, you may find many problems down the line.

Quality content
Quality content may seem obvious, but all too often does it end up being overlooked. It’s all too easy to get lost in designing a really fancy website but remember at all times that everything you do online is essential for the purpose of hosting… Content!

Use a blog
Last but not least, there’s never a better time to build a blog than when you first launch your site. Custom blogs are incredible SEO tools, and will also help to attract new business in your early days.


Thursday, 23 March 2017, 01:53 pm Written by 


By planning your website with SEO specialists in advance you’ll gain many notable advantages. First and foremost you will feel a sense of direction for your project, as well as having more of a final objective in mind. You’ll be able to iron out any potential troubles and difficulties in advance and find solutions before they become a problem. Finally, by following some of the simple advice below you’ll be guaranteed that your website ticks all of the important boxes even before you begin building and designing it.

Before you even begin to plan with your SEO specialist, though, there are a few preliminary steps that you can take in order to offer a guide to your web developer. The first thing to do is to check out the competition.

By searching the biggest and best of your rivals you’ll gain some invaluable insights. First off, you’ll be able to spot any consistent features that all successful companies seem to be following, and in these cases, you should ask yourself if you should, too. You can also look out for general weaknesses which you wish to improve upon for your own site as well as other general ways that you might be able to stand out from the crowd.

Once you’ve done some good research, it’s time to decide on the form of your website. This will require having a general understanding of what content you plan to host, what your main menu will offer, and how the pages will link together. Once you have a rough idea of your website structure, you can start to think about appearances.

Though there are no firm rules governing web design, and each website is going to aim to reflect the personality of the business it belongs to, there are still some SEO recommended guidelines. The most important thing worth remembering is that less is more when it comes to your website aesthetic.

Last but not least, consider functional tools and design elements. From hidden menu screens to instant call buttons, there are plenty of handy tools available. One of the most useful and cost-effective tools available are map services to direct your audience to your physical location, especially useful for mobile websites.

Tuesday, 14 March 2017, 05:01 pm Written by 

We are seeing an increasing trend once again toward targeted email marketing as a tool for small businesses, particularly those operating online. In this post, we break down, step by step, how targeted email marketing works, and how to make the best use of it.

Getting Permission
First of all, before you begin sending relevant marketing material to a customer, you need to know relevant information about them, and you must have permission. If you operate online then getting permission is easy, simply have a visible and easy to access ‘opt in’ questionnaire on your website. You can also take information and get permission in person if you operate in a retail environment by simply asking your regular customers if they’d like to get info on deals and promotions.

Characterising your audience
Once you’ve gathered a sizeable set of data on your audience, you need to break them down into different groups, so as to target information as relevant as possible. Perhaps if you sell different brand products then you can break your customer base into which brands they do and do not buy so as to only advertise those brands for sales and promotions. Similarly, if your product is gender relevant then be sure to divide your customers into male and female so as to avoid spamming them with irrelevant information.

Measuring Response
After you begin to send out marketing materials, you should begin to keep a record of the type of response rate from each group. If you find that your marketing is having a high success rate with one group but a very low rate with others then you can try to adapt your marketing to those groups in future.

Adapting your Marketing
If your marketing just doesn’t seem to be getting through to certain sections of your audience then you can use trial and error try to offering different types of deal, or by changing your marketing to be more appealing to that group. The virtue of this technique is that over time you can make gains with each area of your audience until you’ve found the magic formula.

Monday, 13 March 2017, 01:49 pm Written by 

Before setting off with your website plans it can pay to take some advice from SEO specialists. SEO is constantly evolving, and by having a clear understanding of what you plan to achieve you will profit from making fewer mistakes and with a more functional website at the end. This post is aimed mainly for the use of new websites, but the advice can also be applied by established websites. We’ll take a look at web design, as well as other useful and affordable forms of website SEO.

Smart Design
One of the first jobs that an SEO specialist will be able to assist you with is your website design. This includes creating the form, structure, and layout of your website. For this, you will need a rough plan of what content will be on your site, and how you think you should organise it.

Your design also includes the appearance and aesthetic of your website. The best advice here is to keep things relatively simple, keep colour schemes as neutral as possible (it can be difficult to read text with a bright red background), and make good but subtle use of branding throughout.

Finally, on the subject of design, you should ensure that you build your website with responsive design. Responsive design involves building your site so that it can respond to different screen sizes by scaling your web pages to fit the screen to proportion, enabling your site to be accessed by mobile and tablet devices.

Custom Blog Creation
Custom blog creation is a fantastic SEO tool for appealing to your audience as well as the search engine. Use your blog for rich content, for useful links, for news about your business, and in general to create a small community feel around your business. Your blog works as like a website within a website, and there are plenty of ways to take advantage of the extra compartment.

Backlink Building
Backlinks work by connecting your content to other relevant webpages. As an SEO tool these work by allowing the search engine a better idea of what your content is about, but also by offering your audience relevant and interesting information.

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

Wednesday, 22 February 2017, 04:53 pm Written by 

It is now considered an essential for all new websites to be built with responsive design. This means all websites should be built capable of handling traffic from a range of different devices, including mobile and tablets from a range of brands.

The neat fits all solution that has been developed for this problem is responsive design, and it essentially involves using a grid based design to adapt proportionately to a given screen size. The advent of this fantastic solution to the relatively new problem of designing websites to work on mobile devices has paved the way for mobile browsing to have overtaken browsing on conventional PC or laptop computers, making mobile website design more important than ever.

In the past few years, an incredible array of new design elements have been created and which have reshaped not just mobile browsing, but the entire internet. We have solutions to using the website with finger and thumb instead of a mouse, solutions to saving space on smaller screen sizes, but also innovations inspired by using a mobile device.

Web sites have begun adopting more friendly icons to meet the needs of our thumbs, and neat features like ghost icons have been developed making websites more user-friendly and more pleasant to look at. A tendency to scroll between pages from left to right as in a book, rather than down through long pages has become more common, with many websites taking the form of slides.

The hidden menus that we now see far and wide which pop in and out of view when needed were developed for saving space when browsing on mobiles and tablets, but so popular and convenient are they that they’ve been adopted for wide use on large name websites.

Mobile website design has also been inspired by the apps that we download onto our devices, creating a new hybrid of website popular with takeaway ordering services, language tools, and a wide range of uses.

For all of these reasons and more, it is not only essential that your website is mobile ready, but it is also crucial that you consider your mobile design as high a priority as your website when accessed on a desktop PC.

Sunday, 12 February 2017, 04:50 pm Written by 

Your PPC manager is the SEO expert who will be responsible for setting up, managing, and improving your PPC ad campaign. If you aren’t already familiar with the world of PPC marketing then read on for a thorough overview of the subject, including the role that PPC management plays in your campaign.

PPC or pay per click marketing is a type of search engine based online marketing where you pay to have sponsored links listed on Google or other search engines. These sponsored links are your adverts, and they offer a truly unique way of marketing your website.

First of all, pay per click ads, as the name suggests, only cost money for each time that a user clicks onto your web page. Secondly, PPC ads come with the virtue of being verified by the search engine, adding a sense of trustworthiness. The main benefit, though, by far, is for pushing your web content to the very top of the search results above all of your competitors.

The role of your PPC manager is essential in setting up your campaign, as well as making sure that it runs efficiently. Your ads can be used to target a wide pool of customers, or you can target niche interests relevant to your site. You can even target customers close to the point of purchase to try to catch sales. Your PPC manager will monitor how effective your keywords are, and where possible try to reduce the cost of your ads.  

One important piece of information regarding PPC success. In order to make the most of the money you invest in PPC ads, it is essential that you have a decent standard website and a strong base of SEO. No matter how much you invest in PPC, if your website isn’t of a high standard compared to your competition, visitors will not return.

PPC is an excellent way of picking up extra customers, or for building a customer base as a new business and is also an excellent technique for businesses operating online under high competition. With this said, though, it is essential that your website is welcoming once visitors do enter your site.

Thursday, 02 February 2017, 04:47 pm Written by 

PPC stands for ‘pay per click’ and it refers to a particular type of online marketing. A PPC ad is a sponsored ad or sponsored link which you find at the top of search results when using a search engine.

These adverts are unique because of their convenience, firstly since you only pay for the advert each time a user clicks on the advert and enters your site, and secondly because there are no lengthy contracts, and you can stop your ad whenever you decide to. PPC ads are also interesting because they can be monitored and edited to try to improve results and value for money. The main benefit of PPC adverts is that they streamline your content to the very top of search results when a given term is entered by a user, putting your website before a huge volume of traffic.

PPC Management
PPC management describes any way that a PPC ad campaign is organised and improved. Firstly, your advert is largely determined by which keyword you decide to focus on, this corresponding roughly with what your audience is most likely to search in hope of content similar to what you are offering. If you are an LA law firm, then LA Law firm might well be one of the keywords that you decide to use.

Once you have chosen which keywords to focus on for the different pages of your site, it is the job of a PPC manager to monitor how effective each keyword being used is for each page. If an ad is ineffective or overly expensive the PPC manager can adjust the adverts to try to reduce the cost and improve results.

PPC marketing can be especially valuable to new businesses looking to establish a firm client base. By putting your content before a large audience, you increase the odds of picking up a handful of repeat visitors early in your online journey. When a visitor returns organically to your site, having previously seen it as a sponsored link, this is picked up by the search engine and will improve how your site is ranked.

Monday, 23 January 2017, 04:44 pm Written by 

Though the way that you build, design, and create content for your website will be distinct to your own industry, and your own business, there are also plenty of general ways that all websites need to use SEO. In this post, we’ll be looking at 3 top SEO techniques that can apply to any website.

Learn a little
Our first general tip for success that applies to absolutely all website owners out there is to learn a little about how websites work, get some key terminology under your belt, and try to wrap your head around search engine optimisation. With just a few key nuggets of information, you’ll begin thinking differently about the way you operate your website, and the direction you’re heading in. You’ll be able to apply what you learn in your day to day work, and this will motivate you to keep learning as you go.

Tick all the boxes
Write yourself a list of all of the different types of SEO technique that you think are worthwhile and achievable for your website. This list can include but is not limited to website design, responsive website design, keyword research, quality content, custom blog creation, and social bookmarking. Once you have all of the key areas of SEO worked out, make sure that you address each issue one by one.

Build from your Base
Once you know that you’ve covered all the main pillars of search engine optimisation it will be far easier to develop your website. Being familiar with each component of your SEO technique, and how they interact with one another, you’ll have a clear idea of how to move forward and build from your base. If you think that your website is weaker in design than in other areas, you can prioritise looking into ways to make your site more appealing, and so on.

As already mentioned, every website is different and will have different needs with regard to SEO. These three points, though, can be easily used by any site first lay the groundwork, and then to develop that into a distinctive and successful website.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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