Category Archives: Web Content

Monday, 16 May 2016, 05:43 pm Written by 

There’s a big argument that’s been plaguing the expert SEO world for the past few years, and it’s one that doesn’t seem to have a clear winner: the argument about content length. Some businesses swear that their best success comes from in-depth, long-form content that goes in depth on a particular subject; others insist on what’s called ‘snackable’ content that can be consumed in 2 minutes or less. Yet more believe that mid-length content like the kind promoted by most WordPress SEO plugins is the way to go.

The truth is simple: all kinds of content can be winners. The choice between snackable and long-form content isn’t a choice between a ‘better’ and ‘worse’ form of content — it’s a choice between attracting different market segments.

In short:

  • Long-form content is most attractive to people who are already experts in the subject, because it offers insight and angles on the topic that they might not already have, and experts crave that stuff. Most SEO-related content is long-form these days, because most people who Google SEO-related topics are experts in the first place.
  • Mid-form content (like this blog post) is most attractive to people who interact with the topic, but don’t live it. The middle management guy who heads the expert’s department, or a student who has yet to get a job in the field, for example. Most customer-service-related content is in this format, because very few people are genuinely “customer service experts.”
  • Short-form ‘snackable’ content has the broadest target audience by far: anyone who is interested in the topic, but doesn’t necessarily interact with it directly (much/yet). Note that this can potentially be anyone if the content itself is provocative, because as the guy who invented TED talks says, “knowledge itself is interesting.”

Why Choose Snackable Content?
Snackable content is the easiest to share on social media, because it’s much more socially acceptable to send your grandma, spouse, and best friend from high school an interesting 2-minute skim than it is to send them a 25-minute in-depth tome.

Snackable content is the cheapest to produce for a few reasons. First, you don’t need an expert to create it. Second, it’s short, which means less cost per-word or per-minute or whatever. Finally, because it’s intended to be super-sharable, you don’t need to spend as much expert SEO time on it.

The best course of action for a comprehensive content marketing/SEO strategy is to mix and match — create bits of content at all lengths. Just do about 1 long-form to 2 mid-length to 4 snackable pieces, adjusted to match your target market segment of course.

Wednesday, 26 October 2011, 03:07 pm Written by 

You can change the message your web presenter puts out, you know. A lot of companies install that virtual spokesperson, program it to say something nice about their company, and then forget that they can change that message any time they want. You can use them for something other than just a stock sales pitch. In fact, many companies change the message of their web presenters each time they run a sale or make changes with their company. It’s fairly easy to do, especially if you employ the services of Executive Decision Marketing. We’re one of the leading innovators in web presenter technology, as we should be after over a decade in Los Angeles SEO.

The web presenter is a tool, not a permanent fixture. A tool is at its best when its many uses are taken advantage of. Your web presenter can be a welcoming presence to new visitors with a stock message they hear all the time or it can be a personality that your customers start to view as a helpful sales associate. Do you want to hear the same thing every time you log onto a certain website? Neither do your customers. Change it up from time to time so they don’t stop coming around.

Of course, to get the traffic to come to your website in the first place you’ll need to utilize some marketing and promotional tactics. As a full service organic SEO firm, our job is to get you traffic. We accomplish that immediately by running press releases and employing our PPC management team. After you change your web presenter’s speech to something new and fresh we’ll run a press release to tell potential customers something new and different is going on at your place. That should bring them through the door or in this case to your landing page.

To make sure the process works the way it should, our website SEO team can redesign your site and make sure that those visitors are captured and that you have the best chance of converting them into sales and sign-ups. We typically do this before we send out any press releases or run any ads, so make sure you ask us about it when you contact us about your web presenter. The elements listed here – your web presenter, press releases, PPC management, and website SEO – are each different services, but they’re all part of the same overall strategy to making your internet based business more successful. Contact us to learn more.

Monday, 11 July 2011, 02:38 pm Written by 

Just because something is free doesn’t mean it’s without value, though in some cases that is exactly the case. Do free press release services really work? Yes, in some cases they do, but paid services work better. That’s true in every industry – you get what you pay for. Here at Executive Decision Marketing, we’ll occasionally use free press release services to help spread the word about new services and products either we or our clients are offering, but for the most part we stick to the paid services. They get better results.

There are no shortcuts when it comes to internet marketing. There’s also no mystery to it. The more people see your articles or press release, the larger the response. A press release is a direct response marketing technique, one where readership numbers have to be high if you want to succeed. It’s also a link building opportunity, one where the link will be worth more if the press release service is worth more. That’s where the paid services are more valuable than the free ones. A paid press release service is more likely to have a higher PR and authority score for linking purposes.

For those not familiar with how link building works, it’s not the same as it was just a few short years ago. Go back to 2005 and you’d be in a world where you could do mass directory submissions and press releases using any service, even those with no readership. The search engines did not rate the quality of links back then, only the quantity. Today, that’s not the case. The technology is available to rate quality by editorial process and/or readership numbers. Those who do link building must now be careful where they place them – some links can actually hurt your page rank, not help it.

How do you know which press release services are the right ones to use? That’s simple. Just ask us to write and submit your press releases for you. It’s one of the many services we offer either as part of an organic SEO package or as a stand-alone service. Executive Decision Marketing can take all the thinking and questions out of the process for you. Our people know what works and what doesn’t. They’ve had over ten years to track results.

Tuesday, 21 June 2011, 10:02 am Written by 

A web presenter is much more than just special effects graphics your visitors can admire. It’s a virtual salesperson that is often the very first contact your potential customers have with your company. Does it have anything relevant to say? Someone wrote the script and recorded the voice. Was it you or was it a marketing company? Here at Executive Decision Marketing, we do professional quality web presenter recordings with scripts written by copywriters who know what sells. If you’re not getting results now, let us give it a try. Those using our web presenters are getting great numbers.

Unlike the organic SEO work that we do, a web presenter isn’t designed to attract search engine spiders. It’s a tool to captivate human visitors and sell them on the benefits of your products or services. That’s a bit trickier than building links that an algorithm can tally. Human beings are notoriously unpredictable, so finding the right combination of words and images can be difficult. Consistent, positive results come only after significant trial and error, something we’ve already been through.

After ten years in local internet marketing and Los Angeles SEO, our team knows what works and what doesn’t. Web presenters are not new technology – we’ve been using them for quite some time now – but others are just starting to incorporate them into their marketing packages. Do you want someone who is still advertising this as a “new” service or someone who has experience and knows how to put a presentation together? Believe us when we tell you, visitors are no longer awed by web presenters. That virtual person on the screen is common, the message they have shouldn’t be.

As is the case with any of the other services we offer, the web presenter works best when other work is done to the website. Optimization will bring in more traffic and a redesign or the addition of “sign-up” and “buy now” buttons will increase your conversion rate. We will also, of course, want to start a long-term SEO process which will bring you sustained organic traffic for years to come. Don’t worry though. You won’t have to greet them yourself. That’s what your web presenter’s job is.

Thursday, 12 May 2011, 10:25 am Written by 

We’ve said it before and it continues to hold true. Your blog is the most powerful internet marketing tool you have at your disposal. If you don’t have one yet, let us create one. Our custom blog creation team here at Executive Decision Marketing is one of the very best in the industry. From designers to organic SEO specialists to our award winning writers, we have the knowledge and experience to help you take advantage of the simple but powerful benefits of regular blog posting.

Build a website, use relevant keywords, and make sure your URLs match the product or service you’re offering. Do all of that and you’ll attain a fairly decent page rank, maybe high enough to get half a dozen organic hits, but you won’t be able to maintain that rank. Your site will eventually drop if you don’t add more content. There are only so many pages you can add, so what alternative do you have? Your blog is the answer. Use it to add regular content and the search engine spiders will keep coming back, increasing your page rank every time they index your site.

Can website SEO really be that simple? Of course not, there’s still a whole of other work to do, but that’s what we’re here for. After we create your custom blog, we’ll enhance it with internal links, Meta tags, and connect it to directories via RSS. By the time we’ve added all the extras we have in our tool box you’ll have an entirely new audience looking for regular posts from you. We’ll make sure our writers take care of those, too. Even if you are a writer, chances are you don’t have time to maintain the blog yourself.

The addition of quality, fresh content on a regular basis has always been one of the best ways to improve your page rank. With the new changes just instituted by Google, it’s now an essential element of any organic SEO campaign that cannot be overlooked. We’ve known that change was coming for quite some time, so we have always included custom blog creation as one of our regular services. Take advantage of it. Our clients who do are enjoying lucrative spots on the top of Page One. You can too.

Tuesday, 26 October 2010, 04:47 pm Written by 

If you step back in time a few years, article writing and distribution for SEO purposes was entirely different from what it is today. As they say in those old Western pictures, let us bring you back to the “thrilling days of yesteryear”, complete with the white and black hats for good guys and bad guys. Quality content, now a very important variable in the algorithms that determine page rank, was almost an afterthought. The still fledgling companies that did search engine page ranking back then were awarding page rank based on the volume of back links a website had, not the quality of those links.

If you’re a business whose survival depends on the traffic you get from being on the first page of search results, you will do whatever it takes to get a position on that first page. According to the old algorithmic calculations, all you needed to do that was get more links than your competitors. This led to the development of auto posters which submitted the same article to multiple directories. Each submittal counted as a link and with the right software you could get thousands of links in a fairly short period of time.

It didn’t take long for both the search engines and the article directories to see that not only were they getting duplicate content all over the web, but that content was sub-par. They solved the first problem by discounting duplicate content links and the second by giving more value to human edited article directories. These two moves led to the evolution of the Los Angeles SEO industry into what it is today. With the demand for quality content and intelligent link building increasing dramatically overnight, the industry took off and literally hundreds of SEO companies sprang up overnight.

Back up a moment to the where all this started. As Google and Yahoo were still making a name for themselves, Executive Decision Marketing was here in Los Angeles helping businesses market their products and services on the internet. We were here when it all began and have watched the industry as it’s developed. No one told us the algorithms needed to change. We saw that coming. Years before it happened, we were emphasizing the importance of quality content and hiring some of the top writers in the industry. When the changes were implemented, our clients climbed up the page rank ladder while others sank into oblivion. Our knowledge and experience made that possible and it still makes us and our clients successful today.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408