Category Archives: Video Marketing

Monday, 20 November 2017, 03:19 am Written by 

Video content is now dominating the web, especially social media. Therefore, it is important to add SEO to online videos in order to achieve the best rankings possible. Video SEO is used to promote moving picture content by optimizing keywords that best describes its relevance. Video SEO have a way to impact ranking once it is created properly.

A video SEO should be able to add value to content and portray the video’s relevance to the audience. Video SEO created with this intent will effectively convince users to dedicate and spare some time to watch the video. It is also best for videos to showcase quality videos in order to gain more audience trust because it is believed that better quality leads to a bigger chance for authority.

The best video SEO is created with the help of some creative interactive content which will encourage visitors to participate. It is important to grab the attention of internet users by creating engaging videos. Videos which allows viewers to pick one side on a debate is an effective strategy to keep an audience interested in what the video has to offer. Video SEO should possess keywords and descriptions which may be searched by users and it should also comprise of a video title that is short and concise. Descriptions within each video link are expected to provide more details about the content of the piece because this short text will entice the audience to watch and even share the video which will, therefore, boost its ranking.

Creating a video SEO is important because it helps promote content by optimizing keywords. Specialists should be able to identify the best keywords which are most relevant to the video content. These keywords or phrases may help videos get the top spot on search engines. Video SEO should also focus on thumbnails because it serves as the first impression of the content. Specialists should pick a thumbnail that is clear and relevant to the content of the video. The quality of the thumbnail must possess characteristics that would make the video stand out from the rest of the videos in competition.

Monday, 30 October 2017, 03:27 am Written by 

In today’s digital age, most internet users are more accustomed to visual contents compared to written blogs. The rise and popularity of video SEO were further enhanced due to the change in audience preference. Video SEO Is used to rank videos on Youtube and Google. It allows specific videos to appear on top of search engines. Studies reveal that research for videos is completely different to SEO for blog posts. Therefore, companies which aim to promote videos and/or GIF content will have to optimize them for video search engines.

Video SEO is the process of improving the ranking or visibility of content on Google, Bing, Yahoo, and other search engines. It allows videos to show up on the first pages of results. Video SEO holds more importance now more than ever because most internet users are more inclined to video content. The role of Video SEO Is to build metadata that is relevant to what people tend to always search for. Today’s digital space has transitioned from readers to watchers, and Video SEO allows users to immediately search the best-optimized videos for keywords entered.

Video SEO is used to leverage the information delivery and attention retention capabilities of videos in order to drive traffic to a specific website. It also works to promote conversion and retain audience visits. Companies which offer video products and content need to effectively manage views with the use of Video SEO. Video SEO specialists are tasked to generate keywords that are designed for video search engines. With the help of video SEO, internet users will effectively be directed to links presenting video content that are likely related to their search.

Video SEO is relevant in today’s digital age because the audience is now attracted to pictorial content. Video SEO immediately rose in this industry because of specific audience demand and the apparent need for video promotion in the field of internet searches.

Thursday, 04 August 2016, 06:20 pm Written by 

Video SEO is a thoroughly-explored field by now, having hit the big-time back in 2014. Almost any SEO guy can tell you the basics: keywords go into the title and description box, tags are important, and of course the entire transcription/closed-captioning thing is a HUGE keyword/LSI opportunity but only if you type it in yourself.

What most people don’t think about is that, just like any other website, Google (now that they own YouTube as well as our souls) pays close attention to how people interact with videos. They might not have a lot of access to data from some sites (and thank goodness!), but if they can, they’ll take a look at statistics that include:

  • How many people click on a video,
  • How many people click on a subscribe button if placed inside the video itself, and
  • How far into the video people, on average, watch before they click away.

That last stat, however, is far and away the most important. Look at it this way: if you click onto a video, realize it’s not what you want, and click away, what does that tell Google? It tells them that the thumbnail and/or title might be intriguing, but there’s a mismatch between what was promised and what was delivered.

What happens if someone clicks a Subscribe button at the beginning of a video, but clicks away a minute into a 45-minute video? It means they might like the channel, or think they’ll like the channel, but they’re not ready to stick it out. (On the other side, if someone completes the entire 45-minute video and doesn’t click Subscribe, they were clearly still interested enough to watch the whole video, which means the video itself is good, even if the channel isn’t motivating enough to capture the Subscribe.)

What does this mean in terms of maximizing your video SEO? Simple — it means you make your video promise something, and then you make your video keep promising, and then finally at the end you deliver hugely on that promise. If you can get them hooked, sustain interest, and then satisfy them such that they hang out until near the end, you just won a huge victory over other, less-interesting videos, even if the other videos have more tags filled in and a better transcription.

Saturday, 16 April 2016, 01:25 am Written by 

Video SEO is another great online marketing tool. Many people say that Video SEO is this generation’s version of the infomercial. You Tube is one of the most popular ways that people are using video in order to do their marketing. The ads that you see on You Tube are paid for by the company that is advertising. This was a very smart decision on their part because of all of the people who watch You Tube videos each and every day. The real question is how can these videos help you to gain followers and customers?

What To Expect When Using Videos To Advertise
When you decide to do video marketing, there are a few things that you should keep in mind. There are a few ways that you can get more customers and followers simply by using videos.

  • Make a video of your products that shows your viewers that it can solve problems. If your viewers see that your products can benefit them in a great way, chances are they will order your products immediately after watching the video. People are very visual so when they see something that grabs their attention, they must have it.
  • You should host your own videos so that your customers know that you are just a normal person. If you show yourself in the videos, people will be able to relate to you as a human being. This is a great step in becoming their online friend and getting them to like all of your products.
  • Use YouTube! You Tube is one of the most popular websites in the world. By putting your videos on their page, you will automatically get more followers and customers.
  • Think about the keywords in your videos. Most people will use tags and keywords when they put their videos up online and you should do the same. The more tags that you have, the more people will watch your videos. Think about putting them on Instagram as well and use as many hashtags as you can to grow your audience.

By advertising with videos, you are joining the world of technology. Once your company’s videos get out on the web, you will see your sales increasing and your followers as well. You can rest assured that after watching your videos, you will have quite the following online.

Friday, 25 December 2015, 01:09 pm Written by 

Merry Christmas! (Don’t worry, we wrote and scheduled this post way back in October — we’re not quite that obsessive about our blogging!)

When creating your website, it’s important to think about quality and focus on this as it’s the right way to approach SEO ranking.  Video SEO can help you to make an impact on the ranking of your site and this article will focus on the ways you can make this possible.

Provide Value – it’s important to provide an amazing experience for your audience and it’s important to be relevant to your customers and not to the robots:

  • Solve Problems and Provide Information – video content that helps your audience to solve problems or gives them important information that they find useful and relevant is considered great content and it’s very cheap to create.
  • Easy to Browse Videos – if you group your video into some kind of order by topic or content then this will make your videos easier to search for your customers.  Have a separate landing page for the videos so search engines can find each individual video and index it.  Make sure your video content is of good quality.
  • Be Interactive – when your videos are viewed you have the perfect opportunity to keep them engaged with added interactive content like further video links, quizzes and surveys or encourage them to take action.

Think Long Term – it’s important to stick to the basics and use common sense when using video:

  • Think About Metadata – rich metadata and smart content organization can provide a way to use keywords that may not be easy to be noticed, using hidden tags in the HTML code of the landing pages can be very useful.
  • Create Transcriptions – they can have a great impact on your ranking.  If you create a video, create a transcript of the content and allow your viewers to read the content if they are unable to listen to the video.  A transcript can also provide rich keyword content for search engine needs and you can also use this as a basis for blog posts where you can link back to your video.
  • Use Your Own Domain for Hosting – hosting your videos on your own domain will help you to build a video sitemap and you won’t need to give away your videos to another website that will take credit for your content.
  • Create A Video Sitemap – you need to link your videos to a landing page and create a video gallery.  You can find online video platforms that can automate the video sitemap for you.
Sunday, 28 June 2015, 07:12 pm Written by 

You might already be familiar with content SEO, or how to use strategized keywords and phrases to increase your website’s ranking in search engines. What many business owners overlook is the viability of utilizing SEO in their company’s business. As new technologies emerge, online videos are increasingly more popular (especially with younger consumers). Because of the diverse customer base you can reach through videos, you can organically increase your company’s rankings with video SEO.

 

What is Video SEO?

SEO curated specifically for videos is a relatively new technique. In recent years, online video hosting sites (think YouTube) have garnered global attention as a space for easy access to music videos, short films, documentaries, etc.

Video SEO works similar to any other SEO tool. First, you need content (video). Then, you need a keyword that directly relates to your content. Video-based SEO thus works around:

  • The title of the video
  • Description of the video
  • The video’s tags
  • The video’s URL

 

What is a Good Video SEO Campaign?

Like other e-commerce marketing techniques, a “good” video campaign will generate traffic (either directly or indirectly). Basically, a good campaign does the following:

  • Optimizes keywords and phrases in all elements of the video (see above)
  • Focuses on inbound links
  • Utilizes social media
  • Enhances the company’s search engine ranking

When you organize your video around keywords, there is a greater likelihood that a potential customer/client will see the video. Likewise, integrating social media into your campaign will help reach a greater audience and help you interact with potential customers/clients. To utilize social media in your video campaign, you might tweet out links to videos, upload videos to a Facebook page, or even have a company YouTube channel with video playlists curated around specific keywords.

 

Who Can Help My SEO Video Campaign?

Thankfully there are professionals who can direct you in the best possible methods of creating and executing a flawless campaign. Traditional SEO companies often don’t include videos in their services, so seek out SEO companies that cater to video content. Experts in video SEO will be able to properly identify targeted keywords, understanding the nature of search engine algorithms, and will be able to measure the success of your campaign and alter it as necessary.

Friday, 09 January 2015, 02:05 pm Written by 

SEO is something you do to websites. Just stop and let that sink in. Websites need SEO in order to rank on the search engines. But generally speaking, you don’t talk about SEOing other things. You don’t SEO a computer. You don’t SEO a game. So what’s all the hubbub about SEOing a video?

There’s no Title or Description meta tag on a video. There’s no alt text. What does it even mean to perform video SEO in the first place?

Well, really, it doesn’t mean anything different for a video than it does for a website, because if you think about it, every video on the Internet is already on a site. If you want to see a video show up on the SERPs, you have to put it on a webpage, then optimize the crap out of that page.

If you’re using YouTube, for example, you want to use all of the tools that YouTube gives you to tag that video to Tartarus and back. Get your focal keyword and a half-dozen LSI keywords, and rain them liberally down into the Title, Description, and every other field you can find. Don’t be afraid to write a ridiculously long description — this isn’t your Description meta tag, and Google’s not ever going to try to inflict that 140-character limit on your YouTube descriptions.

Those of you that build branded channels are going to want to use them. The same fields that exist for your video exist for your channel, and there’s no reason to not make sure that there’s as least a roughly identical amount of keyword planting going on in the channel level.

If you’re not using YouTube, obviously, you can and should use pretty much every single normal on-page SEO trick that you’d use for any other landing page you build. For self-made pages, the advantage of a video isn’t an SEO-based advantage — it’s that videos convert visitors into sales much more effectively than text and pictures. Essentially, you multiply the SEO by the strength of the content, and a video is some of the best content you can get — so instead of talking about SEO of the video, you’re talking about SEO for the video, which is absolutely 100% just as important.

Wednesday, 10 December 2014, 07:13 pm Written by 

One of the most powerful tools available in internet marketing is the use of video SEO. Videos, more that text alone, provoke strong emotions in the viewer and are more likely to result in actions such as liking and sharing. Using videos to gain higher search engine rankings are an effective SEO technique. Be sure you feature information such as your website URL and your phone information within your video. Getting your video to appear on page one of the search results isn’t difficult if you follow some simple tips. These will ensure you get the most benefit from your video marketing campaigns.

 

Social Bookmarking

Use the higher ranking social media and bookmarking sites in your video SEO campaigns. Look for the sites that rank at seven or more to get the greatest impact for your efforts. Post, share, like and bookmark your own video post to increase the likelihood that the search engines will discover it and place it higher in the page rankings.

Article Marketing

A very effective technique is to compose and submit articles that contain links to your video. Using targeted keywords within your article is important when you are working to increase your rankings. Each time someone posts or shares your article, a quality backlink is created. The major search engines look for quality backlinks in their algorithms when determining page ranking and value.

Video Submission

There are literally hundreds of sites that allow a user to submit videos. Many of them, such as YouTube, make it incredibly easy include the most relevant and effective keywords within your link that your video SEO campaign is ensured to be successful. You can also make use of major sites such as Flickr and DailyMotion for planting your video. Take advantage of all the tips these sites offer and you will quickly achieve first page rankings. Copy your links, making sure that you are using all the text contained in the description and you can begin posting it on a variety of social media and social bookmarking sites. This will result in more backlinks and enhanced internet exposure.

 

Tuesday, 12 August 2014, 04:25 pm Written by 

Although video marketing, and so video SEO, are new tools within search engine optimization, they are things you should keep your eye on. There are quite a few ways that you can work on improving your ranking on search engine results, and here are a few easier ones that may have escaped your notice:

Make Sure Your Videos Load Quickly
Search engines automatically search for sites that load up faster, and you want to work off of that but making sure the load time of your pages is quick and convenient. Do your best to keep your videos short and catchy – you can leave greater amounts of detail on other parts of your site, but you want to keep your hub pages easy to access. Make sure to consider the resolution of videos, the size of the video player, and what sort of file it is – there’s a difference between SWF and MPEG 4, a faster speed with smaller resolutions, and so on. Inform yourself!

Don’t Forget Pinterest
Pinterest draws a huge amount of traffic every day, and that traffic will only increase over time – putting your videos up on the website will increase the chances of a new audience finding it, and so increase the chances of you getting more hits. If you already have videos uploaded on YouTube, you can point them right over to Pinterest without having to do a fresh reload.

Video Distribution
The more sites your video plays, the better the chances of showing up on ranks – it’s an important part of video SEO, and there are services around to help with his. You don’t have to hunt down every video site that exists: you can find someone to do it for you, who will make your videos fit for the coding of every website and keep a sharp eye on its viewers and other stats.

Use YouTube
It’s no mystery that YouTube is a popular website for video hosting – but you might not know that it is one of the second largest sites on the internet searched for information. If you want your content noticed, post it on YouTube: it will help your branding, and thanks to the social sharing options on YouTube, makes it more likely for your video to make the social rounds.

Wednesday, 23 July 2014, 04:22 pm Written by 

The internet has become a powerful tool for people to search for the things they need – and so it has become a powerful tool for advertisement as businesses compete to have their website pop up on the first page of a search engine’s results so they can get more clicks, but that space is growing smaller over time: but still, there’s one frontier left to internet promotion. Video SEO– that is, video search engine optimization.

Businesses all over the net are beginning to see that they can seriously boost how available and visible their business is by investing into video SEO services – an application of normal techniques for SEO combined with modern techniques linked to video optimization that leads to higher results on search engines and more traffic to your website. Google, YouTube, Pinterest and other sites can all bring you a greater audience if you know how to apply them – or if you look for someone who knows how to use each service to its best.

You Might be Considering Video SEO for you…
Think about dipping into these ideas – they’ll do a good job of increasing your rank in local searches (that is, searches done by people geographically around you!), and ideas like these might be able to help supplement the experience and innovation brought to the table by a video SEO service.

Observe The Market: go on the internet. Pretend you’re a consumer, and start looking around your competitors. Are their sites easier to navigate than yours? Are they offering more things for the consumer – like coupons or deals? This is information you need to know. It’s better to get there first, but if you must, there’s no problem in looking at what people in similar industries are doing to get more and more business.

Focus: There are a lot of options out there when it comes to increasing your search engine rank and marketing yourself on the internet. Don’t let yourself get overwhelmed, or you’ll find yourself stretched thin and under stress: start with something small. Create a small video and put it on your website, and as you begin to get the hang of things, you can start applying other professional techniques for video SEO to your website to boost your search engine ratings.

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