Category Archives: Sponsored Placement

Saturday, 25 June 2016, 05:58 pm Written by 

Let’s get one thing clear: pay-per-click marketing is a fierce industry. There’s a reason why it’s Google’s largest profit-maker by far — because they’ve set themselves up to be the party that benefits from the cutthroat competition over keyword bids. Every company is encouraged by simple market forces to up their bid as high as they can so that they nail the traffic they need to convert into sales — often to the point that their sales’ profitability is significantly hurt by the cost of each click. Simply put, handling the PPC campaign requires a level of expertise and time dedication that most businesses simply can’t afford to commit.

That’s why there are companies out there that provide PPC management services — they have experts on staff whose business is to quickly grok your business, figure out what your profit margins are, research the best keywords for your campaign, and stay on top of your campaigns’ daily fluctuations so that you can actually turn a significant profit from your pay-per-click budget.

They’re kind of like those big, buff, armor-clad, sword-wielding dudes who walk around with the Prince strictly for the purpose of being the Prince’s stand-in should someone challenge the young ruler to a duel. Most of them are named Vlad.

Having a PPC manager does cost you a bit of money up-front — I’m sure Vlad does, too — but it’s one of those classic cases of “it takes money to make money.” If you can’t afford a Vlad, your chances of taking a sword to the navel go up by several hundred percent. If you can, you basically don’t have to worry: you pay the big guy, he figures out which soft part to stick the sword in, and you pocket the gold he loots.

Only the case of Vlad, he’s there to keep your viscera on the inside of your skin. In the case of a PPC management company, they’re there to make certain that the gold you pocket is more than the gold you spend keeping them nearby and ready to jump in. It’s a great way to increase your cash-in at the expense of your cashflow. As long as you’ve got the cashflow to spare, there’s almost no reason you wouldn’t get a big, buff PPC management stud to supplement your income.

Wednesday, 16 March 2016, 01:21 am Written by 

What does PPC mean? PPC means pays per click and it is now one of the most popular ways that people are advertising their company online. The way it works is that an advertiser pays a marketing company to get them new views and customers. Basically, they are paying to have people visit their website. Each time a person clicks on their ad or banner, they end up paying them a small fee. This is a form of search engine advertising and is one of the most popular ways that you can get your company name out there.

So Why Hire A PPC Management Expert?
SEO is a much slower way of getting views and customers, but you will get them eventually. PPC is much quicker and you will begin to make money as soon as your banned is displayed online. There are PPC Management experts that can help you out if you are clueless to what any of this means. They will invest a lot of time into your company and they will make sure that you are making the money you deserve. What do they do?

  • PPC Management experts will do all of the keyword searches for you. There are plenty of free keyword search tools that you can find online, but when you are paying an expert, they will look through the free tools and they will find the pricey ones as well. They will do every single search that they can in order to make your business more money.
  • The expert that you hire will have the technical knowledge that you may be lacking. If you are not educated in HTML or other computer languages, you may struggle a little bit to set up your own PPC ad or banner. This is why hiring on a PPC Management expert is your best bet.
  • The real question is do you have the time that it takes to make your own PPC campaign? If you are running a busy company, the answer is probably no. This is exactly why you need the help of an expert. They know what your ad and website should look like to attract more views. They will do their best to make sure your website is perfect for you.
Thursday, 14 January 2016, 01:13 pm Written by 

Pay Per Click (PPC) is an advertising strategy that encourages people to visit your website.  You create an advertisement which is then shown on webpages and search engines and each time someone clicks the advert and visits your website you pay a fee to the host of the website your visitor came from.  These adverts are sold in an auction and you decide how much you want to pay for a click on the advert through bidding.

You need to manage this carefully as it can be costly if you manage this strategy poorly as you may get lots of visitors but they may not convert into purchasers.  This article will provide some strategies of things you can do to make PPC management work for you.

PPC is great at generating traffic and you can get top placement on search engines which means that your potential customers will see your site listed above the most popular naturally generated websites in search results.  If you are smart, this can be a very cost effective method of advertising as you can encourage visitors to your site for a lot less than other forms of advertising.

Don’t think that you can rely solely on PPC advertising as costs will climb and you should look at diversifying where your visitors come from but it can be useful for a variety of important tasks:

  • To generate traffic for a new product or service for a limited time.
  • If a customer can buy a product or a service when they arrive at your website.
  • Generating traffic for a niche market or specific brand.

To make PPC work for you, the best thing to do is focus on converting those that visit your site into paying customers or something that generates confirmed interest in what you have to offer for example a visitor signing up for a newsletter or downloading information like a leaflet or free publication.

So here are five things you can do:

  • Track Conversions – monitor what your visitors do once they get to your site. There is a range of analytical tools that you can use for free to let you learn more about your conversions.
  • Set A Budget – you don’t want to spend a fortune on PPC so make sure you set yourself a limit and keep in mind that the cost per click should be less than what you can earn from each click. Initially you may wish to spend more to encourage traffic and attract loyal customers and then ease off on the expenditure once this has been established.
  • Find The Right Keywords – some people aim their adverts using broad terms because this will yield more searches. It is more prudent to find words that are more specific as the keywords will cost less and will be more specific and focused to your customer base.
  • Keep It Short – when writing your advert use short descriptive phrasing, check grammar and spelling and make sure you follow the rules that the PPC service stipulates.
  • Quality Is Key – search engines will increase or decrease the bid amount based on your advert, how it performs and the quality of your website in order for you to be placed at a high ranking. This means you need to be aware of the keywords you use in your advert, focus the advert towards a particular campaign, subject group and location and lastly monitor how many clicks each advert produces.

 

Continuously managing your PPC campaign is the secret to success and keeping an eye on those who may outbid you, whether your ranking position drops and what people are searching for are the factors that you need to check regularly.  You should be prepared to adjust your campaign but you don’t need to constantly change it.  Just be aware of trends and what’s happening with your advert and make adjustments as required.

Wednesday, 25 November 2015, 12:59 pm Written by 

Once your website is online and ready to go your next step is to find a way to attract your target audience and encourage them to buy your product or access your services.  An SEO company can help you do this but this can take time to get results.

There is another service that you can use which can help you to get off to a good start and boost cash flow.  This service is known as PPC Management.  PPC stands for “pay per click” and is a way to direct traffic to your website.

There are some steps you can take which will help you to create an effective online PPC campaign:

Step 1
Set up a daily budget for PPC management activities.  Each time someone clicks a link that directs them to your site you will pay the host of the service that hosts that advertisement, so you want a budget that is capable of driving the amount of traffic you need to convert enough customers to sales to be profitable.

Step 2
Choose the most important keywords, making sure they are related to your products and services.  You need to be able to compete with the other companies in your industry. In a highly competitive industry, you may need to pick less-central keywords in order to keep prices down; this is where a PPC manager shines compared to a home-grown operation.

Step 3
Create and manage PPC services.  PPC doesn’t guarantee a conversion from a visit to your website into the sale of a product or service, so the professional you use needs to be focused on this conversion and not on the number of clicks.

Step 4
Check how the advertisement functions and which pages customers are directed to.  The most important feature of your PPC campaign is that the advert needs to link directly to the page where the customer can buy the product or service that caused them to click on the advert.  If the advert doesn’t go through to the correct page there is the likelihood that this can result in the loss of the sale.

Through following the above steps you can create a successful PPC management strategy that you can use as part of your overall advertising campaign to bring traffic to your site.

Tuesday, 06 October 2015, 03:24 pm Written by 

Pay Per Click (PPC) advertising allows your business to pay for prime advertising space on popular search engines to direct traffic to your website.    Search engine results return the most highly ranked businesses first which have been search engine optimized (SEO).  However, above these positions are the paid for advertisements and they exist because of PPC, where a fee is paid for each time a visitor clicks on the link.

A company that specializes in PPC management has experts with the knowledge and skills required, to provide a comprehensible service to businesses looking for ways to be noticed by potential consumers.  They take the hard work out of the equation for you, because they have the talent to deliver a direct, robust and effective strategy to promote your business in a highly competitive online market. 

PPC works by bidding on specific keywords to produce a desirable outcome.  Making this kind of advertisement work for your business relies on knowing which keywords will give you the best outcome.  It is both wise and prudent to consult and hire PPC professionals because of their vast understanding in this arena.  They know exactly what considerations need to be put in place to ensure the success of your advertising strategy. 

 

Reasons Why You Should Hire A Professional For PPC Management

A PPC Management Company:

  • Has the necessary knowledge and tools to determine which keywords will secure advertising space.
  • Possess the technical skills to track your sales.
  • Has expert understanding of PPC jargon.
  • Has expert knowledge about how to launch the campaign to ensure your business is placed in the best position possible to attract visitors.
  • Can complete appropriate testing to draw comparisons from different web pages.
  • Are highly experienced in the field of PPC with a track record of proven campaigns.
  • Are fully up to date with current developments within the PPC sector.
  • Has the time, energy, staff and resources to complete the job to the highest of standards.

If you would like your business to become a massive success and see an excellent return on your investment, professional PPC management is the way forward and deserves your serious consideration.

 

 

 

 

Saturday, 26 September 2015, 03:22 pm Written by 

Pay Per Click (PPC) marketing is an Internet advertising method which is used to direct traffic to your website.  The advertiser bids on ad space on popular search engines and website and then pays the host website owner a predetermined fee when the ad is clicked.  This article will inform you about PPC Management and how it can help your business prosper.

If we look at Search Engine Optimization (SEO) which is free to use and a good way for your business to earn a good reputation on the positive side, however, it’s very difficult for new websites to make significant progress to be listed highly at the beginning, especially because of the changes search engines make to their rules and requirements. 

An experienced PPC Management Company would be able to set up a strategy for your business to help you make a profit and start selling from your very first day online.  The fee for their services is relatively small with fees starting at only 10%.

 

 

So, What Are The Benefits Of PPC?

  • A way for new websites to get into the rankings on search engines – bidding on key words provides a way for your website to appear at the top of search engines in the advertisement section.
  • Direct traffic to your website and increase your chances of making revenue.
  • Supplement your existing advertisement campaigns by increasing your presence on search engine results because you can have both a SEO ranking and an AdWords listing, which will result in more clicks on your website link.
  • If you lose your SEO ranking due to changes in rules, your PPC advert will still be there at the top to ensure you are still visible to customers and your profits are unaffected until your SEO ranking improves.
  • You can also include PPC in further marketing strategies as your advertisement will appear on other websites that use Google’s Adsense, which allows website publishers to earn money by displaying targeted Google ads on their websites. This enables you to monitor and convert visitors who may click on your link but do not necessarily make a purchase.
Sunday, 06 September 2015, 03:17 pm Written by 

The dream of every entrepreneur is to be the leading business in their field, whether it is a product or service on offer, it’s vital that you stay ahead of the competition or face being part of an ever expanding crowd in your particular sector.

Your online presence would benefit from what is known as Pay-Per-Click (PPC) – every time a visitor sees your advert and clicks on it you pay a sum of money to the advert’s host. PPC Management Companies offer a professional service to ensure you stand out from the crowd in the current competitive climate.

 

PPC Management Companies can offer the following:

  • New marketing concepts for your business
  • Enable you to pay less for every sale generated
  • Return of investment is the best in the industry
  • Competitive prices
  • Affiliated programs offering pay-per-search or pay-per-text options
  • Gives you, the client, complete control over how much you pay per click
  • Browser accelerator to speed up your website for faster browsing
  • User focused experience
  • Published reports about the traffic to your website and specific keyword triggers.
  • Transparency over the top bids on the website and prices being paid

 

There are many benefits to using a PPC Management Company:

  • Signing up is fast and simple
  • Access to ingenious tools that will help you create the perfect advertisement
  • Huge selection of keywords related to your service or product
  • Niche marketing tools to give your advert a targeted focus.
  • Flexibility in what you wish to pay for your bids
  • Help to track the number of visitors you receive to your website
  • Fraud protection so you only pay for actual real visitors to your site.
  • Speedy service to get your advert all over the Internet in minutes.

 

You can’t afford to ignore the power of PPC Management services and what they have to offer your business and your future.  Their service is currently unmatched in the marketplace for directing traffic and converting visitors into consumers, which means a direct boost to your bottom line.  Using such a service will ensure your business continues to grow and flourish for many years to come, so don’t hesitate — sign up today!

Friday, 29 May 2015, 07:03 pm Written by 

In the Digital Age, PPC management is now a core component to most business plans in generating profit. PPC (pay-per-click) is a technique in which an advertisement for your business is strategically placed on a website to promote business. In theory, PPC works because a user might see your ad and become interested in the product or service being advertised. When they click on the advertisement, they are redirected to your company’s website.

 

A myriad of benefits exist for companies implementing a PPC management campaign. A PPC management campaign is a marketing plan that includes how you are going to generate revenue from PPC. This includes: the keywords and phrases you organize your advertisement around, banner advertisement costs, and the general design and placement of the advertisement. Once your campaign is determined, you can do the following with your PPC ads:

Generate Revenue. Although PPC ads definitely bump business profits, nothing comes for free. Still, most campaigns include an agreement with the hosting website: You only pay the host when a visitor actually clicks on your ad. Once the visitor clicks on your ad, they will be redirected to your website which increases traffic – typically meaning a higher return on investment for you! So, while you do pay for the click, the idea is that what you pay for the click is very small in comparison to the money made as a result of the click.

Control Advertisements. With a proper PPC campaign managed by PPC experts, you will have full control of your advertisements. In other words, you will be able to determine the ranking of your ad in search engines (e.g. will your ad appear first or second in the list generated from a specific keyword search?). Additionally, you will have some amount of control in what website(s) host your advertisement and where your ad will be positioned on that website.

Target Audience. Your campaign will also allow you to target a specific audience. Targeting your ad towards a specific type of customer increases the likelihood that the intended customer clicks on your advertisement. PPC management experts do this by carefully selecting keywords and phrases that relate to consumer interests, and determining what type of website will host your advertisement.

Sunday, 19 April 2015, 07:05 pm Written by 

PPC management is a necessary tool for an effective online marketing plan. With PPC management, targeted traffic is directed specifically to your website. Basically, PPC management works by helping your company reach a high conversion rate, or increase business exchange and increase profits.

 

Who Completes PPC Management?

PPC experts are the experienced individuals who design ads and publish them on different places online. The experts utilize search engine methodologies to place your website at the top of search results by using keywords and short phrases that relate to your website. In other words, when PPC management is completed correctly, somebody would search a specific keyword and your website would appear in the top search results.

What do PPC Management Experts do?

Experts in PPC management use a lot of services in order to increase your website’s traffic. An effective PPC campaign comprises the following services:

  • Creating keywords and short phrases to direct traffic to your website.
  • Designing, managing, and maintaining your company’s PPC ad.
    • The design of the ad should be simple and clean. It should be aesthetically pleasing and logical to your type of business.
    • Managing and maintaining your PPC ad might also include revising and editing the ad. Another common service is to change the position of your ad as necessary. They should also be competent enough to know when to take down an ad and/or replace an ad.
    • Keeping track of how many hits (also known as “clicks”) your ad gets on a daily, weekly, and monthly basis.
      • In addition, PPC management experts will also determine how many clicks are turning into customers.

Of course, this list is not at all exhaustive. There are many other services that you can incorporate into your PPC campaign, but largely depends on what your aim is and what is in the best interests of your business. What you do need to know is that the main goal of PPC management is to increase business profits in the online market. At the very least, the professionals in charge of your PPC account should understand your business goals and know how to best help your business in terms of e-commerce and return investments.

Thursday, 29 January 2015, 02:10 pm Written by 

PPC Management — that is to say, the art of ensuring that a company’s pay-per-click campaigns are fruitful and bring the RoI game — is one thing that we do well here. But we do hear an awful lot of talk about pay-per-click that just doesn’t jive with reality, so we thought we’d do some myth dispelling. Listen up:

 

If You Think People Don’t Click The ‘Sponsored Links,’ You’re Wrong

For searches that have high evidence of commercial intent — like, searching for “where to buy skin cream” as opposed to “how does skin cream work?” — the Sponsored Ads that are PPC’s playground get up to twice as many clicks as organic search results. By a happy coincidence, if you run a PPC campaign, you’re probably looking for people who are evincing commercial intent — win/win!

 

PPC Is More Than Just ‘Sponsored Links’

Pay-per-click does more than just put those extra links at the top of your search results, though. There are also ‘content network’ ads, that put text or banner ads up on partner websites that have agreed to host them. Content network ads generally convert less, but also cost less per click, so which one produces the better RoI will depend largely on your audience.

 

You Won’t Get These Numbers from Facebook

There’s this notion going around that advertising on Facebook can solve all of your problems. But for all of the brags about traffic and exposures, Facebook doesn’t mention one tiny, important fact: in-SERP PPC ads get clicked on slightly more than ten times as often as Facebook ads.

 

PPC RoI is a Bell Curve

Some people seem to think that if they spent $50/month for a few months and it didn’t work, it means that PPC won’t work ever. But that’s just not true: because of the way that PPC costs multiply (cost per click * clicks) and the fact that popular keywords have a higher cost per click than weak keywords, it’s often the case that increasing your spend will dramatically increase both the effectiveness of your campaign and blast your RoI through the roof.

 

On the other hand, there is such a thing as overspending on PPC, because the RoI does eventually start to decrease as you spend more and more. There are companies out there that spend literally millions of dollars a month on PPC advertising, but for most of us, somewhere between one and ten thousand dollars per month, we hit the peak of the curve.

 

 

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