A long time ago in a galaxy far, far away … well, maybe not that long ago or that far, but it seems like its been a while. The world of small business SEO has changed dramatically in just the past five years. Do you remember what it was like to attain high page rank with a small business back in 2005? Of course you don’t; it didn’t happen. The way the search engines ranked back then, only the biggest and the richest had a shot at the prime keywords in any industry. Buying your way to the top was a regular practice.
Enter the Google algorithm. It was there before 2005, but it was halfway through the last decade that changes started to be made which would alter the way that organic SEO was done. Linking, once a mass production exercise focused on volume only, evolved into a strategically planned campaign that had to be carefully thought out and executed. Linking up with just anyone became taboo sometime in the past two years; today it can actually result in you losing ground. That never happened in the days of yesteryear.
Executive Decision Marketing has been a leader in Los Angeles SEO for over a decade, so we have seen the evolution of the search engines and the formulas they use to calculate page rank and position. If you analyze each of the moves they have made in the past ten years you can see a pattern that will give you an idea of what comes next. That’s what we have done, and we haven’t been wrong yet. Being able to predict where the changes are going to come tomorrow helps us plan the marketing strategies of today.
It’s not that we’re clairvoyant. We use a decision-making approach that was also very common once upon a time – common sense. We take advantage of opportunities when they arise. During the recession a lot of big name retailers went under – companies that controlled their industry keywords for years. That left an opportunity for small businesses to gain a foothold and move up to search engine page one. Contact us today and we’ll tell you how we can do the same for you.