Category Archives: Search Engine Optimization

Wednesday, 21 June 2017, 06:44 am Written by 

At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.

One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.

We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.

Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.

Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.  

Wednesday, 12 April 2017, 01:58 pm Written by 

 

It’s our job to provide our clients with expert SEO advice and assistance, and in this post, we’ll be offering some key pieces of advice for SEO strong web design. Ideally, you’ll be offered some of these tips at the very start of your plan to build a search engine optimised the site, though, if you have already built or began to build your site, then these tips will certainly still come in handy at any time.

The first piece of advice that we offer to all clients when it comes to design is not to get too distracted with the appearance, and that the best website designs usually follow one key principle, namely, simplicity. In the early days of the web, it was common to find outlandish website designs with bright colours and flashing banners, but these tend to look tacky and also to detract from your content. Instead, focus on creating a functional and clear web design.

The second tip we’d like to offer for web design is to design your website with space in mind. There is little more you can do to create a visually attractive space than to give your content space. Having all of your content squeezed together can have the opposite effect of appearing too busy. Designing with space in mind is also essential to how effective your site will be when viewed using a mobile phone or tablet.

You should also consider one slightly less obvious element when designing your website, and this is speed. For your site to run quickly, your website should be built by trusted web developers, especially since an efficient building can make a big difference to running speed. Again, this becomes particularly relevant when you consider your mobile audience.

You should also consider whether your site would benefit from making use of any functional tools, like maps, instant call buttons, and so on. These tools aid your website by giving a more practical experience for your customer while making it easier for them to find their way to your location, or to get in touch over the phone.

Sunday, 02 April 2017, 01:56 pm Written by 

 

In this week’s post, we’ll be taking a look at expert SEO guidelines for building new websites. As you would expect, each website is unique in many respects, however, the general advice we offer here can be widely applied to any business in any industry.

Check competition
Though you may already have some sort of an idea of what kind of websites you like and dislike when it comes to building your own website, be sure to do a proper survey of other sites for similar businesses.

Be sure to look for those sites which are directly competing with you, and which come up at the top of search results for the same keywords that you plan to use. Consider design, content, structure, as well as what tools and utilities the sites use. At this stage, you should also start making a list of strengths and weaknesses in order to cherry pick only the best qualities to emulate for your own site.

Build base
Running a website is a long-term job, and you can’t expect everything to be perfect at first. You will continue to develop your site over the years, adding new elements, and constantly improving your existing content, design, and so forth. This is why when you first put a website together you should focus on building a simple, yet highly functional base. In other words, don’t over complicate things.

If your site is great, but a little basic, you can always experiment, try new things, add new features, and if they don’t work then you can always undo the change. If on the other hand, you start by creating an overly complex website, you may find many problems down the line.

Quality content
Quality content may seem obvious, but all too often does it end up being overlooked. It’s all too easy to get lost in designing a really fancy website but remember at all times that everything you do online is essential for the purpose of hosting… Content!

Use a blog
Last but not least, there’s never a better time to build a blog than when you first launch your site. Custom blogs are incredible SEO tools, and will also help to attract new business in your early days.

 

Thursday, 23 March 2017, 01:53 pm Written by 

 

By planning your website with SEO specialists in advance you’ll gain many notable advantages. First and foremost you will feel a sense of direction for your project, as well as having more of a final objective in mind. You’ll be able to iron out any potential troubles and difficulties in advance and find solutions before they become a problem. Finally, by following some of the simple advice below you’ll be guaranteed that your website ticks all of the important boxes even before you begin building and designing it.

Before you even begin to plan with your SEO specialist, though, there are a few preliminary steps that you can take in order to offer a guide to your web developer. The first thing to do is to check out the competition.

By searching the biggest and best of your rivals you’ll gain some invaluable insights. First off, you’ll be able to spot any consistent features that all successful companies seem to be following, and in these cases, you should ask yourself if you should, too. You can also look out for general weaknesses which you wish to improve upon for your own site as well as other general ways that you might be able to stand out from the crowd.

Once you’ve done some good research, it’s time to decide on the form of your website. This will require having a general understanding of what content you plan to host, what your main menu will offer, and how the pages will link together. Once you have a rough idea of your website structure, you can start to think about appearances.

Though there are no firm rules governing web design, and each website is going to aim to reflect the personality of the business it belongs to, there are still some SEO recommended guidelines. The most important thing worth remembering is that less is more when it comes to your website aesthetic.

Last but not least, consider functional tools and design elements. From hidden menu screens to instant call buttons, there are plenty of handy tools available. One of the most useful and cost-effective tools available are map services to direct your audience to your physical location, especially useful for mobile websites.

Monday, 23 January 2017, 04:44 pm Written by 

Though the way that you build, design, and create content for your website will be distinct to your own industry, and your own business, there are also plenty of general ways that all websites need to use SEO. In this post, we’ll be looking at 3 top SEO techniques that can apply to any website.

Learn a little
Our first general tip for success that applies to absolutely all website owners out there is to learn a little about how websites work, get some key terminology under your belt, and try to wrap your head around search engine optimisation. With just a few key nuggets of information, you’ll begin thinking differently about the way you operate your website, and the direction you’re heading in. You’ll be able to apply what you learn in your day to day work, and this will motivate you to keep learning as you go.

Tick all the boxes
Write yourself a list of all of the different types of SEO technique that you think are worthwhile and achievable for your website. This list can include but is not limited to website design, responsive website design, keyword research, quality content, custom blog creation, and social bookmarking. Once you have all of the key areas of SEO worked out, make sure that you address each issue one by one.

Build from your Base
Once you know that you’ve covered all the main pillars of search engine optimisation it will be far easier to develop your website. Being familiar with each component of your SEO technique, and how they interact with one another, you’ll have a clear idea of how to move forward and build from your base. If you think that your website is weaker in design than in other areas, you can prioritise looking into ways to make your site more appealing, and so on.

As already mentioned, every website is different and will have different needs with regard to SEO. These three points, though, can be easily used by any site first lay the groundwork, and then to develop that into a distinctive and successful website.

Friday, 13 January 2017, 04:42 pm Written by 

Here we’ll be focussing on three key areas of search engine optimisation, offering expert SEO tips and tricks that will help give a boost to any website. By understanding how optimising your site works in relation to your audience and the search engine it will be easier to build on your SEO steps in order to advance in the future.

The first area we want to discuss is website design. Your website design includes the actual appearance, and structure of your website, and so makes up a considerable portion of your SEO task. When it comes to making an attractive appearance, try to keep things simple, and make sure you’re ticking all the boxes of good formatting, proper font use, and neutral use of colours throughout. Once you have something clear and simple working perfectly you can always try new things out and revert back if it doesn’t work.

The way your website is designed can also impact how effectively it works. By having unnecessary media, and complicated page designs, you might end up slowing your web page down.

The second area to focus on is your content. The content on your site is your absolute priority as the website owner since this is where you’ll demonstrate your expertise. Doing business online is like conducting business anywhere, and if you want to be the best then you need to offer something distinctive to your audience which your competition can’t offer.

Within your content, you will also need to tactically place the designated keywords for each page of your website. These keywords should be decided by your SEO expert, after thorough research. These keywords will help to identify your content to the search engine, as well as moving it in line with the expectations of your audience.

The third and final area of SEO that we want to focus on here is your website backend. The back-end of your site is where you place content, add images, and much much more. Part of the role of and SEO expert includes ensuring that your backend is ready with appropriate meta-titles, meta-tags, and meta-descriptions for each page of your site.

Tuesday, 03 January 2017, 04:38 pm Written by 

In this post, we’ll be offering a general guide for rebuilding your website with expert SEO advice for building long-term success.

Survey your website personally –The first thing you need to do when re-building your website is to survey the website personally, looking for flaws, and setting priorities. If your website has been poorly designed in the first place and has since fallen into disrepair then consider rebuilding from scratch, especially if your site is not responsively designed for mobile use. If on the other hand your site is in good working order, and you’re simply looking to brush up a few things to make improvements, then move onto the next step.

Check out the Competition – Be sure to complete some thorough research on the strengths and weaknesses of your own competition, as well as the first sites which rank with the search engine for the same keywords that you’re trying to rank with. If you can minimise the weaknesses and try to offer all the strengths and more of the top ranking sites then you can guarantee your site will make big progress.

Focus on Content – Once you understand how you want to structure your site, as well as the functionality you are looking for, and other general improvements that you’re looking to make, it’s time to focus on your content. You should consider each component of your website to be the case around your content, content is your priority number one.

Whenever somebody searches something into a search engine they are looking for something in particular. They do not, however, want just anybody’s response, they are looking for an expert. If you can provide that expertise within your field in the form of excellent content, then you are sure to bring in a steady audience.

Get Expert Advice – Once you get to this point, you’ll finally have a proper idea of where you are, and where you want to go. You’ll be able to seek good advice, knowing the questions to ask, and the aims you want to achieve. From here the SEO experts will be able to take your own good researching and take the ideas to their furthest conclusions.

Friday, 23 December 2016, 04:36 pm Written by 

When hiring SEO specialists to develop your business website it can be handy to have a little menu of the available services. This is especially true because, while not everyone is familiar with SEO, all businesses operating online will come into touch with it eventually. In this post, we’ll be covering the basics of what an SEO specialist can do for your website so that you can make the most of their expertise.

Website Design – Firstly, an SEO professional will be able to take care of each detail of website design, including mobile website design/ responsive design. Your website’s design is important for the first impression that you make with new visitors, as well as generally setting the atmosphere of your site.

Rather than letting a flashy website design do your talking, we recommend using a simplistic design, with a neutral colour scheme. The benefits of this include focussing the viewer’s eye on your content, as well as being generally non-offensive to any audience. Finally, one last noteworthy virtue of simple website design is that it allows your site to run as quickly as possible.

Keyword Research – Another critical job for optimising your website is keyword research. This involves finding the statistically most popular terms to use, given the particular subject matter on each web page. This SEO technique is one of the most traditional of all and is as effective as ever. Utilising appropriate keywords not only helps to match your audience to your content but will also be read positively by search engine crawlers, allowing your page to rank higher on search lists.

Custom Blog Creation – Building a blog for your website is another fantastic SEO technique at the disposal of your developers. Blogs make your site more active in the eyes of your audience and the search engine, and the offer a fantastic space for offering more expert advice, information, or even entertainment to your audience.

Other options available include targeted email marketing, social bookmarking, backlink building, content creation and more. For more information, get in touch with an expert today to discuss how they can help to improve your website.

Tuesday, 13 December 2016, 04:27 pm Written by 

This post is aimed at anyone currently building or rebuilding a website with the help of SEO specialists. We’ll be taking a look at each stage of development toward building a healthy website, with prospects for long-term growth, and a solid search engine optimisation base.

You should think of your website project as consisting of a few vital steps, each of which can be greatly assisted by an SEO expert. The best way to break down the stages is to think of four main components: the planning stage, building the website, content management, and managing the back-end of the website.

Firstly, the planning stage of your site will be where you decide exactly what will be on your website. You need to have at least a rough idea of how to structure your site, as well as deciding on the website design.

For building the website you will need to finalise how you order the site, including how pages link together, how your menu or menus will be broken down, as well as completing and making any edits to the design.

The content management stage includes deciding on the key pieces of content that will hold your website together. The content on your website is really what all of the other stages revolve around, and it’s what draws your audience in too, so be sure to prioritise your content. As well as deciding all of the content on your site, this also includes keyword research for each and every page of your site.

Last but not least, it is the role of your SEO specialist manage the backend of your website.  Though your audience will never see behind the scenes of your website, they can see side effects of sloppy management. The main reason that this stage is so important though is that by having a coherent use of keywords, categories, and by using meta titles, tags, and descriptions properly, you help to identify your content with the search engine.

These steps don’t only apply to those building a website from scratch, instead think of them as four areas of all websites that need regular attention in order to be doing the most to help your overall optimisation.

Thursday, 26 May 2016, 05:47 pm Written by 

SEO wasn’t ever dead, regardless of the vespers-blowing trumpeters that have been sounding off since 2008 or so. It just changes form regularly to adapt to whatever adaptation Google or Bing or whatever has come up with to punish them. When Google punishes a given technique, a different one crops up, but the basic concept of ‘drive traffic by creating quality backlinks’ has never changed.

What has changed, in the last 6-8 months, is the number of sites that have more-or-less ‘SEOed out.’ That is to say, they’ve spent enough to reach a top-3 spot for a few dozen potent keywords both short- and long-tail, and they’re basically just in maintenance mode now, to make sure they don’t slip. So what does a website that is already at the top of the heap do with its SEO budget?

They Spend It to Improve The Effects of Their SEO!
Yes — even once you’ve reached the Top 3 rankings, you can still improve the effects of your SEO. Not the SEO itself, but what the SEO does for you. That’s because the profitability of your SEO is measured like this:

Profit = Total Visitors[(Conversion Rate x Profit Per Sale) – Cost per Visitor]

Your SEO efforts are what produces the visitors and what costs the money, so they create the Total Visitors and the Cost per Visitor numbers. Your Profit per Sale is determined by the profit margin on each sale of your product. That leaves the Conversion Rate.

The Conversion Rate is the percentage of Total Visitors that actually buy something when they visit your site. And the process of testing different configurations of that website and seeing which ones result in the greatest Conversion Rate — called CRO for Conversion Rate Optimization — is the top SEO technique of 2016.

CRO has a few variations, but the important thing to know is this: It’s way more profitable to sell 20% of 100 people a thing than it is to sell 10% of 150 people the same thing. If your traffic is already close to peak, switching some of that SEO funding over to CRO is likely to have a far better effect on your bottom line than spending ever-more on optimizing just one part of the equation.

About usLearn about EDM

Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

Read more

Contact info

Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408