Category Archives: Organic SEO Marketing

Monday, 13 March 2017, 01:49 pm Written by 

Before setting off with your website plans it can pay to take some advice from SEO specialists. SEO is constantly evolving, and by having a clear understanding of what you plan to achieve you will profit from making fewer mistakes and with a more functional website at the end. This post is aimed mainly for the use of new websites, but the advice can also be applied by established websites. We’ll take a look at web design, as well as other useful and affordable forms of website SEO.

Smart Design
One of the first jobs that an SEO specialist will be able to assist you with is your website design. This includes creating the form, structure, and layout of your website. For this, you will need a rough plan of what content will be on your site, and how you think you should organise it.

Your design also includes the appearance and aesthetic of your website. The best advice here is to keep things relatively simple, keep colour schemes as neutral as possible (it can be difficult to read text with a bright red background), and make good but subtle use of branding throughout.

Finally, on the subject of design, you should ensure that you build your website with responsive design. Responsive design involves building your site so that it can respond to different screen sizes by scaling your web pages to fit the screen to proportion, enabling your site to be accessed by mobile and tablet devices.

Custom Blog Creation
Custom blog creation is a fantastic SEO tool for appealing to your audience as well as the search engine. Use your blog for rich content, for useful links, for news about your business, and in general to create a small community feel around your business. Your blog works as like a website within a website, and there are plenty of ways to take advantage of the extra compartment.

Backlink Building
Backlinks work by connecting your content to other relevant webpages. As an SEO tool these work by allowing the search engine a better idea of what your content is about, but also by offering your audience relevant and interesting information.

Tuesday, 22 November 2016, 03:28 pm Written by 

When talking about SEO and the methods in which people can achieve top ranking websites or brands, video SEO is often one of those terms that is mentioned. However, there are many who are not aware of what type of SEO this truly is, which can make it harder to achieve.

What is SEO for Videos?
Videos that are seen on sites such as YouTube are going to include SEO within them to help them to rank higher. After all, when you go to YouTube and type in a keyword, those videos that come up are ranked that way for a reason. These videos do include the SEO keyword that the person has searched. For videos that are simply posted without the use of keywords, these are not going to be videos that are searched for. Though they may be watched, they are not gaining the attention that they could gain.

How to Gain Attention to your Videos
Now that you have the video, how are you going to gain attention to this video? The answer is video SEO. This means you must:

  • Utilize keywords
  • Have a title that is catchy
  • Include tags on the video

Along with these methods for the actual video itself, there are those who suggest that you:

  • Link build to the video
  • Share this video via social media
  • Consider syndication

These methods are going to ensure that the video is being seen, but also ensure that they are being viewed due to the keyword that has been used.

Keywords and Videos
When speaking of keywords and videos, most people think that this means including the keyword in the actual video. While you can do this, the search engines are not going to be using this as a method for ranking. Instead, you need to include these keywords in the title, the tags of the video and in the description. It’s the information that is going to be indexed in order to be ranked on YouTube or whatever another video channel that you may be using. The key is to understand keywords and do your research for those that are going to be searched and result in seeing your video.

Saturday, 12 November 2016, 03:19 pm Written by 

When most people see a successful website, they often think that the person knew what they were doing, and that is why they are successful. However, that is not always the case. The popular websites that are out there may be designed by professionals, but it boils down to the SEO that the website is using. There are several top SEO practices that are being used by those top websites out there, and there are several secrets in which you can use in your own website.

Keywords are Still King
One of the common reasons for a website to succeed is the keywords that are being used. And keywords are still king despite many people stating that the world of website ranking is changing. You still need to ensure that you have:

  • A keyword that is going to be associated with what you have to offer
  • Numerous secondary keywords related to the main keyword to ensure that you are covering all your search potential
  • Ensure that the keyword is being used on the website, but not used too much as you do not want to be one who utilizes keyword stuffing, as this will get your content ranked lower

Content needs to be Great
With the numerous websites that are out there, one of the top SEO methods to keep in mind is that your content needs to be amazing. This means writing about topics that are not being covered elsewhere. There are thousands of websites that can answer a question, so you need to provide a unique view on an issue or content in a different way than another website out there.

Videos are Popular for a Reason
A SEO secret that many people are not considering is videos. Video marketing has taken off in recent years and has become a great way to meet the SEO demands that are out there. For websites who are not getting in on the popularity of videos, they are going to find that in the end they are losing their consumer base. Instead, embrace the idea of video marketing and utilize this as a method to build your website SEO.

Wednesday, 02 November 2016, 03:14 pm Written by 

For those who have a website, they need to consider their mobile website design. It makes no sense to have a website that is available via a computer and not also available to be seen on your mobile device. However, there are several considerations that must be made in order to ensure that this mobile design is going to be one that works for those who visit your site.

The Design Should Be Easy on the Eyes
While many people want to simply take their computer website and move this to a mobile website, they often find that this makes the site harder to see. For example, the type may be too small or the color choices do not look as good on a smaller screen. This is why you must look at the mobile website as one that is completely on its own. For example, take into consideration:

  • The color scheme
  • The type of font
  • The size of buttons that consumers are meant to click on
  • The overall appeal of the website visually

Consider a Responsive Design
This type of mobile website design is fairly popular. The reason being is that this type of design is going to go from computer to mobile device easily. When a person logs onto this website with a mobile device, the device is recognized and the entire website is meant to conform to the specifications of that device. It makes for an elegant design that consumers love.

All Information Should Be Present
Too many people think that just because this website is not seen on a computer that they do not have to include all the information that would normally be found on a website. However, in doing this, they are making a grave mistake. The information that is found on your desktop website should be the same that is found on your mobile website. If not, consumers will notice the difference, and it could lower the company in their eyes. Thus, be sure that you include all the pertinent information that is regularly found online on your mobile website. Otherwise, you have wasted time in even creating this mobile website.

Sunday, 23 October 2016, 03:05 pm Written by 

Is your website not gaining the attention that you had hoped to see? In most cases, when a website is not performing as you had hoped, you are going to find that this is often due to the website not having that good of SEO. However, most people are at a loss as to how they are supposed to get their website up to performing as those websites with top SEO on the Internet. The good news is that everyone is capable of getting their websites up to the same standard and performing better.

Start with an Evaluation
One of the only ways to know why your website is not performing as it should be to evaluate what is going on. You need to look at:

  • How is your content looking? Is it unique enough to be something that is going to have readers coming back?
  • What types of keywords is your website focusing on? Are these keywords related to what you are offering the market?
  • How does the website actually look? Is it easy to view or is there too much going on that makes it hard to view?

Have a Plan
No website with the top SEO went at this without a plan. Once you have evaluated your website, you are going to have a better idea of where you need to be in order to get the website views that you want. With this being said, be sure that your plan includes information like:

  • A new set of keywords to hit, along with long tail keywords that could be included
  • Checking all the links to ensure they are working properly on the website
  • Looking at the loading speed, uptime and other technical issues that could be happening with your website

Keep Checking your Website
One of the top aspects to remember about your website and achieving higher popularity is that you are going to want to keep checking your website to improve this in any way possible. You are going to find that many top websites have dedicated team members who work on this aspect alone. Thus, do expect to put some time into ranking higher on search engines.

Thursday, 13 October 2016, 02:59 pm Written by 

There are many aspects of a website in which an administrator is responsible for. One of these aspects is the content that is being put onto these websites. For a business website, the need for business information, along with the services and the products that are offered is included within this website. However, one key component that many businesses do not consider is a blog. Luckily, for businesses that take the time for custom blog creation, they notice that their appeal to the market is increased. Why is this? There are several reasons, all of which we will take a look at.

A Blog Creates a Voice for your Company
For those who are considering custom blog creation, they need to realize that this is something that can create a voice for their business. This can go a long way in building your brand online, which is highly important. When you have a voice, this is going to make you one of the main players that people consider when they look online for a business of your kind. That is why so many businesses take the time to create and maintain a blog, even when they are super busy, as they realize the importance.

A Blog Makes You an Expert
For businesses that offer services to the consumer market, their blogs are often going to discuss those services in which they provide to the consumer market. Thus, a blog is going to prove that you do know what you are talking about. And from this point, consumers start to trust what you offer. They see the knowledge that you have about the subject, which is what you want the consumer to do. The more trust a consumer has in you, the more likely they are to use your business and recommend it to others. And this is all due to the information that you are blogging about.

Blogs are Great for SEO
For those who have blogs on their website, they often find that this makes it easier to rank for keywords. The blogs that are published are going to be those that are going to contain these keywords, which will help to rank your website higher on search engines.

Tuesday, 05 July 2016, 06:03 pm Written by 

Back in the glory days of SEO, when “Content is King!” was a new mantra and Google didn’t know a private blog network from an automated reposter, the expert SEO guy was just that — he was the expert SEO guy, and he did his job to your content after your content was created. By a different guy. Probably John.

But that doesn’t fly anymore. Today’s Google is much more self-aware, and much more lucid when it comes to stupid SEO tricks, so there’s no longer one guy who has read The Book™ and knows how to do The SEO™. Today, SEO happens at literally every phase of a business’ online development.

  • The network engineer has to know enough about SEO to understand that load times, both time-to-first-ping and time-to-full-render, are important factors in how a page is ranked, albeit indirectly in the latter case (see the UX part below.)
  • The web developer has to know enough about SEO to understand that creating an information hierarchy with structured vertical silos with internal crosslinking sufficiency is critical to your future rankings.
  • The interface experience designer has to know enough about SEO to understand how bounce time, dwell time, and other signals of user satisfaction are interpreted by Google when it comes to ranking a page.
  • The content creator has to know enough about SEO to understand that despite Google’s protestations, keywords are still a thing, and Latent Semantic Indexing is actually more important than ever.  Depending on the kind of content created, they might also need to know ‘expert SEO’ such as how to optimize a video, an image, an app (yep!) and more.
  • The social media/outreach coordinator has to know enough about SEO to recognize which industry powerhouses and which social influencers wield websites that are influential, relevant, and accessible (i.e. able to achieve a backlink without investing too much time/money into the process.)

So Then What Is My SEO Company Doing?
Most likely, your SEO company is doing basically the last two parts from the above — not because they can’t do it all (or even because they shouldn’t, because they totally should), but because you came to them and told them the first parts were already done. They were essentially forced to take over someone else’s work.

Chances are, if the first guys who did your web development weren’t expert SEO guys themselves, your current SEO company could significantly improve your results if you let them start over and build everything right the first time around.

Monday, 26 October 2015, 12:51 pm Written by 

When you start a small business online it’s a good idea for you to source the services of an expert SEO to help your business to establish an online presence.  Sometimes that’s not always possible straight away so this article has been written to give you some easy to implement tips and strategies that don’t need expert knowledge to get you started.

Tip 1 – Website Content
The most important part of your website is the content it contains.  High quality content and relevant information is what will keep people coming back to your site again and again.

Tip 2 – Blog Regularly
Creating a blog specific to your business needs to be specific and targeted to your audience.  You need to write informative articles and to keep your customers up to date with the latest products or services your business has to offer.  Visitors can subscribe to your blog to receive updates to your blog and they will often have to provide you with their email address, which you can collect to send specific information in the future.

Tip 3 – Customer Focused Approach
You need to think carefully about your customers, their needs and why they’re visiting your site.  Focus on them when you’re writing your blog and site content and make sure you appeal to them and not the search engine ranking system.

Tip 4 – Make Use of Social Network Sites
Most social networking sites will allow you to create a page for your business which is not only a great way to advertise and promote your business but also a very cost-effective solution too.   Don’t forget to include your website address as well as your physical location, phone numbers, email address and other contact details.

Tip 5 – Think Long Term
When writing content for your site or your blog, try to create information that will stand the test of time.  Write product reviews or information about using the service you offer.  Try to avoid things like news articles or content that has an expiry date.  Long term information and relevance can improve your search engine ranking over time.

Tip 6 – Create a Simple URL
The URL is the name of your website address and you need to design it in such a way that your customers can easily recognize it and link it to your business which can be done by including keywords relevant to your content.

Friday, 16 October 2015, 12:45 pm Written by 

No matter whether your business is a small startup or a large corporation your goal is to make money through using effective marketing to drive sales and create revenue.  One of the best ways you can achieve this is through optimizing your website and online presence and one way to do this is through search engine optimization.  Now, unless you’re an expert in this field and have the relevant skills and time to do this job you’re going to need SEO Specialists to help you reach your targets.

You may have an amazing website that has fantastic content and a variety of media to show what your company has to offer, but all of this is pretty futile unless you have visitors to your site and have the ability to transform these visitors into paying customers.  A skilled SEO specialist is someone you can turn to make sure this becomes a reality.

A highly skilled SEO expert will:

  • Have the qualifications, skills, knowledge and time to get the job done.
  • Review your website and know how to make the improvements necessary to increase its visibility and attractiveness to potential customers.
  • Know the goals of your business and keep them in mind when developing strategies to target visitors.
  • Improve your website’s ranking on the search engines.

You should look at hiring an SEO specialist for this very important task.  Here is a list of the highly desirable attributes and characteristics of a potential employee or contractor that you need to consider before you hire them.

Their Level Of Experience –You need to understand the intricacies of several factors and how they all come together to establish the company’s rank on the search engine and without this knowledge and experience of where these factors have come from, how they have developed and where they’re headed there’s really no question that someone with years of experience will perform an excellent job and experience distinguishes between someone who calls themselves a professional and someone who can legitimately call themselves an expert.

If you follow this list of desirable qualities, you’re certain to find someone with the necessary skills and attributes that you will need to do the job as well as making sure they are a good fit for the ethos and goals specific to your company.

Wednesday, 08 July 2015, 03:01 pm Written by 

Attracting customers to your website, can be extremely challenging.  If your website fails to be listed on the first page of search results from one of the major search engines, sales and awareness of your brand will be massively affected.  High listing positions in search engines are critical to your business.  If you do not possess the technical knowledge or have the time required to improve your company’s listing position, you may consider hiring the services of a Search Engine Optimization expert. Here are a few points you may wish to consider:

  • Ensure you have a comprehensive synopsis of what the SEO intends to do to improve your website’s ranking and the time-frame they expect to achieve the results they are promising.
  • Ensure they have planned to optimize each page on the website to check for errors, missing images, broken links or other common mistakes.
  • Find out if they offer any other services, for example: writing blogs or preparing information for the press which can all draw attention to the brand.
  • “Best Practice” protocols help the search engines find, rank and index your website.  An SEO specialist should be willing to work closely to these recommendations.  If they use techniques that are questionable, your website may be ranked very low due to violation of the guidelines.
  • Local search techniques to ensure your website is the top result for the products and services offered by your business in your area.  Ensure the SEO knows how to create local listings so they appear at the top of the first page of results.  This will give you the option to include relevant information such as the name of your business, contact details, when you are open, customer feedback and even a map so customers can find you.
  • Communication is one of the most important aspects to any business and employing an SEO is no exception.  With so many different ways to communicate now: phone and email, text, Skype and other methods of social networking.  Determine when and how you will be kept fully informed of what they have been doing and the results of their efforts.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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