Los Angeles, California – United States – May 4, 2011 – Executive Decision Marketing, a Los Angeles SEO company with over a decade of experience, in a statement released this morning from their main office, openly endorsed local zip code email marketing as a better alternative for small businesses than direct mail or newspaper ads. The statement outlined the pros and cons of each medium, and introduced local zip code email marketing as a new option for their SEO clients.
“If you’re still using paper dependent methods of advertising and marketing, you’re not only spending too much, you’re throwing money away,” said a company spokesperson. “Our research tells us that nine of every ten mailers get thrown out and newspaper readership is down over sixty percent since the dawn of the internet. Even those who read the paper aren’t looking at the ads, but they’re opening and reading email.”
With the rising costs of petroleum and paper goods, a number of major newspapers have gone out of business in recent years, and postage rates have been steadily increasing. Meanwhile, the costs for internet access have been going down and the devices used to get that access have improved and become more portable. According to most market studies, potential customers are more likely to check their iPhone or Android for news now than they are to read a newspaper.
“As technology improves and markets expand through the web, newspaper and direct mail will eventually become obsolete,” said the company spokesperson for Webwise. “Email marketing is more personal and likely to get to its intended recipient. Sending it by zip code ensures that you’re hitting individuals who are in your market range. This is particularly important if your business relies on physical traffic, like with a retail store or local service provider. The combination of a personal email and local recognition increases your chances of getting an actual visit from that client.”
Executive Decision Marketing is a Los Angeles SEO firm that offers targeted email marketing along with their traditional SEO services such as content development, article writing and distribution, PPC management, web design and coding, and strategic backlinking to achieve higher page ranks. Additional information and services can be found on their website or by contacting them directly using the information below.
Executive Decision Marketing
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364