Category Archives: Internet Marketing

Tuesday, 05 December 2017, 04:58 am Written by 

A lot of people are now bombarded with unread email and marketing promotions sent out online. This comes with the rise of internet marketing and online platforms. Majority of them are currently dealing with cluttered e-mail accounts with mostly unread messages. Experts believe that the best way for businesses to advertise and sell their products and services online is to offer them with the use of targeted email marketing.

Targeted Email Marketing is an advertising strategy developed to easily reach and attract potential customers by catering to their needs and wants. It differs from the majority of the email promotions sent out online because targeted email messages are specifically created to entice a particular client market. Targeted Email Marketing aims to be productive by only sending their marketing promotions to several people who might be interested in the product and service list. Targeted Email Marketing also aims to cop a high percentage of open rate. This type of advertising ensures inbox placement and higher revenue while reported email spam complaints will largely affect the business’ deliverability.

Email messages in this type of marketing strategy are described as custom-made and designed to increase brand awareness, website traffic, and has the ability to promote a specific offer or sales event. One of the positive effects of Targeted Email Marketing is having a higher conversion rate. Promotion messages are only sent out to a group of people who have shown past interest in the service or product on offer. Therefore, there is a bigger chance that the consumer will consider reading the file and even be enticed to avail the product.

This kind of advertising is also cost-effective and less time-consuming. It is cost-effective because businesses no longer need to shell out huge investment to distribute promotional messages to people who appear to have little or no interest in the services. It also saves more time because it aims to narrow down the extensive list of email receivers to just a couple of people who are deemed to be potential clients of the business.

Targeted Email Marketing does not only aim to target the client market. Rather, it also works to woo first-time consumers. It has the ability to create a certain impression on customers and reinforce their interest. This type of marketing is specifically geared towards cultivating the interest of returning or recurring clients to existing and newly released product lines.

Thursday, 31 August 2017, 07:02 am Written by 


If you were looking for a basic guide to utilising PPC management, then please return to the blog, as we’ve covered this in detail elsewhere. In this post, we’ll instead by focussing on more advanced PPC management methods to drive up results in your PPC ad campaign, while also trying to reduce your costs.

Firstly, what is PPC, and what are PPC ads and PPC management? PPC stands for pay per click, and it refers to a totally unique type of online marketing. Pay per click adverts are those sponsored links you find in the search engine, and they are hosted by search engines like Google. Placing an ad, or adverts is easy, you simply need to decide how to tag your advert, and what keywords to focus on.

As a rule, the most frequently searched terms will usually cost the most to use, though these will also likely yield the most voluminous results. It is the job of your PPC manager to create and edit your ads, to determine which keywords to target, and essentially to get you the very best results possible in the form of traffic increases, sales, advertising revenue, and so on.  Another big perk of pay per click adverts is that you can stop them whenever you decide, thus the name, pay per click.

By using keyword search tools your SEO expert will help you choose which keywords to target, from this point they will experiment with those adverts which are under performing while retaining adverts which yield a strong return on investment. It is possible to get fantastic value adverts by using conventionally less popular search terms, especially if these are applicable to your particular client base or demographic.

One last thing to mention with PPC adverts is their limitations. While PPC can be the best way to increase short term traffic, sales, and ad revenue, it can also be a waste of money if your website is poorly made, and if not enough SEO work has been carried out. As such, you will be paying for adverts to attract visitors, only for them to turn away when they see the condition of your site.

Monday, 21 August 2017, 07:00 am Written by 


This week’s post is dedicated to PPC management. Here we’ll be considering what PPC ads are, and how PPC management can help to boost a campaign. We’ll also be looking at the main ways that a PPC manager can work to improve your results and return on investment.

Before we go any further, though, how does PPC management work in conjunction with search engine optimisation methods that you make use of? Well, PPC management works fantastically well when used with a strong approach to SEO, but you should be aware that a PPC campaign without the support of SEO, may be money wasted.

PPC adverts (or pay per click adverts), are paid search engine adverts which are found at the top of search engine results when you enter a relevant search term. These ads are usually bold, they feature before the main list of websites, and are labelled as “sponsored links” on Google, for example. The main benefits of these ads are as follows.

Firstly, PPC ads are great for putting your content right in front of your audience for all to see. These adds do the laborious job of tallying up your first page placements, increasing the chance that a visitor will find your website.They also have the benefit of sponsored by Google, giving new visitors faith that your website is what it’s advertised as.

It is the role of your PPC manager to run and manage your ad campaign. The main variable for this task will be the keywords and phrases you make use of in your advert text. The main idea would be to line this up as closely as possible with what you expect your audience to be searching for, and this can be achieved using keyword search tools such as Google Adwords.

Keywords used in ads generally become more expensive, the more popular and widely used they are. By experimenting with different variations, your PPC manager can try to improve the effectiveness of your campaign, and can even try to do so while lowering the cost of advertising to improve your return on investment.


Friday, 12 May 2017, 02:07 pm Written by 


In this week’s blog post we’ll be offering info, advice, tips, and tricks for making the most out of PPC management. Before we get into the more technical details, though, it’s important that you have a general understanding of what PPC is, and how it works.

When you enter a search into a search engine, take Google, for example, the engine will process your search using its algorithms and use information from the entire World Wide Web to list your results, with the most relevant and popular listed first. You will probably have also noticed that at times, above the first organic listing, are “sponsored results”. These sponsored links are exactly what your PPC ad will look like.

There are many enormous benefits to be had from PPC marketing, the first and most obvious being that your content becomes instantly listed above all of your competition in the search engine, giving you extra coverage, helping to spread your name, and giving you a healthy boost in incoming traffic. In this way, you can find your content on the first page of search results without putting months or years of work into search engine optimisation.

As the name suggests, another major benefit of PPC ads are that they only cost you for each real unique visitor who enters your site using the link.

One thing that should be noted concerning PPC management is that it does not and can not take the place of SEO. SEO is all about improving your website insofar as your audience, and the search engine experiences them, including design, content, backend development, and more. PPC does not improve any of these aspects, and so it’s important that you also work on your SEO separately.

So what exactly is the duty of your PPC manager? Well, firstly they will be the person responsible for setting up and managing your campaign, depending on your needs. A PPC manager can direct your ads to target as wide a net as possible, or, alternately, they can try to target an audience that is statistically more likely to make a purchase.

Tuesday, 02 May 2017, 02:04 pm Written by 


If you’re considering making an investment in PPC management to boost your website, then you’ve found your way to the right place. Below we’ll explain the basics of what PPC is, how to use it, and why you should. We also go into a little detail about the more general benefits and limitations, before explaining the role of PPC management for your ad campaign.

Firstly, what is PPC? PPC or pay per click is the name for a unique type of online advertising for your website. Another name for PPC ads that you might be more familiar with is “sponsored link” or “sponsored pages”. These are the links that arrive as the very first results when you use Google or other search engines.

What makes these ads so unique is, as the name indicates, that you only pay for the advert for each unique visitor that clicks onto your page. Likewise, PPC ads are extremely flexible and can be changed and edited at your leisure, and there are no lengthy contracts. Instead, you can turn your ads on and off as you please.

The primary motivation for using PPC ads is a general striving to increase your web traffic, as well as revenues, where relevant. In a sense, it is the aim of all SEO efforts of improving your site to rank better with search engines to boost traffic, and PPC is the most direct route to short cutting these steps.

The pros of PPC management should be fairly clear by now, but it’s also important to be aware of the limitations. Unlike SEO, PPC does not play any role in improving the website itself, though it should temporarily boost your traffic and sales.

Finally, what role does your PPC manager play? Your PPC manager will be responsible for setting up and managing your campaign, including selecting which keywords to make use of in your ads. Your manager will be responsible for editing your adverts to improve results by experimenting with new things, as well as for keeping your costs as low as they can be.

Tuesday, 14 March 2017, 05:01 pm Written by 

We are seeing an increasing trend once again toward targeted email marketing as a tool for small businesses, particularly those operating online. In this post, we break down, step by step, how targeted email marketing works, and how to make the best use of it.

Getting Permission
First of all, before you begin sending relevant marketing material to a customer, you need to know relevant information about them, and you must have permission. If you operate online then getting permission is easy, simply have a visible and easy to access ‘opt in’ questionnaire on your website. You can also take information and get permission in person if you operate in a retail environment by simply asking your regular customers if they’d like to get info on deals and promotions.

Characterising your audience
Once you’ve gathered a sizeable set of data on your audience, you need to break them down into different groups, so as to target information as relevant as possible. Perhaps if you sell different brand products then you can break your customer base into which brands they do and do not buy so as to only advertise those brands for sales and promotions. Similarly, if your product is gender relevant then be sure to divide your customers into male and female so as to avoid spamming them with irrelevant information.

Measuring Response
After you begin to send out marketing materials, you should begin to keep a record of the type of response rate from each group. If you find that your marketing is having a high success rate with one group but a very low rate with others then you can try to adapt your marketing to those groups in future.

Adapting your Marketing
If your marketing just doesn’t seem to be getting through to certain sections of your audience then you can use trial and error try to offering different types of deal, or by changing your marketing to be more appealing to that group. The virtue of this technique is that over time you can make gains with each area of your audience until you’ve found the magic formula.

Sunday, 12 February 2017, 04:50 pm Written by 

Your PPC manager is the SEO expert who will be responsible for setting up, managing, and improving your PPC ad campaign. If you aren’t already familiar with the world of PPC marketing then read on for a thorough overview of the subject, including the role that PPC management plays in your campaign.

PPC or pay per click marketing is a type of search engine based online marketing where you pay to have sponsored links listed on Google or other search engines. These sponsored links are your adverts, and they offer a truly unique way of marketing your website.

First of all, pay per click ads, as the name suggests, only cost money for each time that a user clicks onto your web page. Secondly, PPC ads come with the virtue of being verified by the search engine, adding a sense of trustworthiness. The main benefit, though, by far, is for pushing your web content to the very top of the search results above all of your competitors.

The role of your PPC manager is essential in setting up your campaign, as well as making sure that it runs efficiently. Your ads can be used to target a wide pool of customers, or you can target niche interests relevant to your site. You can even target customers close to the point of purchase to try to catch sales. Your PPC manager will monitor how effective your keywords are, and where possible try to reduce the cost of your ads.  

One important piece of information regarding PPC success. In order to make the most of the money you invest in PPC ads, it is essential that you have a decent standard website and a strong base of SEO. No matter how much you invest in PPC, if your website isn’t of a high standard compared to your competition, visitors will not return.

PPC is an excellent way of picking up extra customers, or for building a customer base as a new business and is also an excellent technique for businesses operating online under high competition. With this said, though, it is essential that your website is welcoming once visitors do enter your site.

Thursday, 02 February 2017, 04:47 pm Written by 

PPC stands for ‘pay per click’ and it refers to a particular type of online marketing. A PPC ad is a sponsored ad or sponsored link which you find at the top of search results when using a search engine.

These adverts are unique because of their convenience, firstly since you only pay for the advert each time a user clicks on the advert and enters your site, and secondly because there are no lengthy contracts, and you can stop your ad whenever you decide to. PPC ads are also interesting because they can be monitored and edited to try to improve results and value for money. The main benefit of PPC adverts is that they streamline your content to the very top of search results when a given term is entered by a user, putting your website before a huge volume of traffic.

PPC Management
PPC management describes any way that a PPC ad campaign is organised and improved. Firstly, your advert is largely determined by which keyword you decide to focus on, this corresponding roughly with what your audience is most likely to search in hope of content similar to what you are offering. If you are an LA law firm, then LA Law firm might well be one of the keywords that you decide to use.

Once you have chosen which keywords to focus on for the different pages of your site, it is the job of a PPC manager to monitor how effective each keyword being used is for each page. If an ad is ineffective or overly expensive the PPC manager can adjust the adverts to try to reduce the cost and improve results.

PPC marketing can be especially valuable to new businesses looking to establish a firm client base. By putting your content before a large audience, you increase the odds of picking up a handful of repeat visitors early in your online journey. When a visitor returns organically to your site, having previously seen it as a sponsored link, this is picked up by the search engine and will improve how your site is ranked.

Sunday, 05 February 2012, 08:26 pm Written by 

There are those who still believe you need to make a choice between SEO and PPC management. We subscribe to that school of thought. Look at our service menu and you’ll see that we offer organic SEO and PPC management. They don’t compete with each other; they compliment each other. One of the variables in the Google algorithm is traffic, which PPC can give you. That traffic can be a benefit to you in more ways than one. Going in 2012, it may be one of the most important factors in your success.

PPC provides instant traffic, the kind that will give you instant dollars. History tells us that having that extra money to invest in your business at the beginning of an election year will pay off for you at the end of the year if you make the right choices between now and then. It’s particularly true when an incumbent president is running for a second term. You can expect lower interest rates and minimal fuel prices during the campaign months, making it a great time to expand, both on and offline.

Run your PPC ads, collect the profits from them now, and let us do some link building for the future. Invest in custom blog creation while your overhead is low and spend a few dollars to add new pages to your website. Regardless of who wins this falls election you can bet that prices will go back up soon after the inauguration. That too has been proven by history. We encourage you to take advantage of your temporary windfall while it’s still available to you. We’ll help you spend it wisely.

Politics aside, organic SEO is an investment. PPC is an expense. You can expect to turn a quick profit off the latter, but the former provides long term sustainable results that will carry you into the future. This year is going to be one of ups and downs, trial and tribulations, triumphs and tragedies. The economy should rebound, at least for a while, but will it be a substantial enough comeback to bring long-term prosperity? Time reveals the answers eventually. It has for us. SEO works with PPC. Let us show you how.









Thursday, 15 December 2011, 04:34 pm Written by 

Local internet marketing is changing rapidly. Not too long ago you could place a Yellow pages ad once a year, maybe a couple newspaper ads for special sales, and you had plenty of customers. Now consider these facts:

  • Locally we search Google 3,387 times for every time we open up the Yellow Pages once.
  • The top three results of any search on Google get 69% of the click-throughs
  • Every month, over 3 billion search terms contain local terms like “Los Angeles dentist”
  • 74% of all internet searchers look for local information

It’s clear that people are moving away from traditional media to internet and mobile resources to get information on local businesses. The good news is many of the tactics and strategies you can use right away are absolutely free. Here are two quick tips on to become more visible in digital media:

Claim Your Google Places Page

Google Places are free web pages Google provides local businesses. You can enter all your company details: store hours, address, phone number, etc. The benefit of doing this is that Google Places often appear at the top of  Google searches. Your Places page will give web searchers a map with directions right to your business.

Only about 15% of small businesses have claimed their Google pages. All you do is sign up for Google, find your page, claim it and fill in the information.

Local SEO

Include pages on your website that contain keywords specifically for local searches. For example, if you offer dog training, your site may have a page that explains your services to web visitors. To garner more local customers, add pages that target local communities. If your dog training business is in Southern California, you might add pages for “Los Angeles Dog Training” and “Encino Dog Training” so that customers in those communities will find your site when they search online or on their phone.

Local internet marketing is the key to success for many businesses that get the bulk of their customers from the local area. Take positive steps now to make sure your business is visible online.


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