Category Archives: Email Marketing

Saturday, 22 April 2017, 02:01 pm Written by 

 

Ever considered taking advantage of target email marketing? Here we’ll be explaining what it is, how it works, the main advantages, how you can begin to make the most it, and how to avoid the pitfalls. Some businesses will find more utility than others using custom targeted mail outs, but even if you don’t believe it to be relevant to your business, there are still ways that you can make use of this exceptionally simple marketing tool.

What is it?
First of all, what is targeted email marketing? As the name suggests, it involves making use of email to stay in regular contact, to offer information and news, as well as promotions to your customer base.

How to use it
The first thing you’ll need to do is to start building a database of custom email addresses. You can do this at various points on your website, most commonly, though, you may ask visitors to sign up for your newsletter as soon as they enter your site, or otherwise you might ask at the point of purchase. Once you’ve built up a healthy list of addresses, you can begin to put some marketing materials together.

Why use it?
There are many great and often overlapping reasons to use targeted email marketing, but the first one that always springs to mind is that it’s incredibly cost effective to send emails out, even to hundreds or even thousands of people at once. Emails are also very direct, allowing you to address many customers in a conversational way.

You may also wish to use targeted emails during sales and promotions as a way of spreading the word, and the same goes for introducing new product lines.

One caution to be aware of is to be sure not to overwhelm your audience, as too many email alerts are likely to have people cancelling their subscription, or blocking your emails. Instead, you should always try to use your targeted emails when you have something that you think will really appeal to your audience base. The more sparingly you use your ads, the more effective they will be.

 

Sunday, 05 June 2016, 05:52 pm Written by 

Targeted email marketing is a tool that virtually every business on the Web recognizes the power of by now — but (as our Spam boxes can attest!) very few of those businesses actually understand how to craft a message that works. There are four things every targeted email must do:

  • Get Opened
  • Provide Value
  • Impress the Reader
  • Call to Action

Getting Your Message Opened
The art of getting your email opened is the art of creating headlines that attract attention and pique the curiosity without sounding like clickbait. People are used to clickbait now; you might have gotten someone to open an email labeled One Weird Old Trick to Prove Obama Wrong and Lose 47 lbs Overnight! in 2012, but no longer. Today, people have opened that email, and they have been disappointed, and they’re never going to open another email like that again. Ditto titles like Re: The Thing You Asked About and even worse, I Need Your Help! Your title needs to be honest and upfront about what the reader can expect, but still make them want to open it. Yes, that’s a challenge, but it’s one you have to master if you want to get the most of your targeted email marketing.

Providing Value
Of course, the promise your title makes has to be fulfilled inside. If opening your email gets the reader a short story that isn’t good for anything but a half a grin and a wasted 2 minutes, you might as well have left it empty. Give them something valuable, for free, no strings attached, with every message you send out. It doesn’t have to be much — just a tip about something you know concerns them — but there has to be something. (Oh, and while you’re at it, stop writing emails about yourself. No more “I” and “we” — make it about them first!)

Impress the Reader
This one is simple: no errors. Perfect spelling, grammar appropriate to your audience, formatting for ease-of-reading, and be an expert in your topic.

Call to Action
This one you already have down pat — most of the targeted marketing emails that get sent out are little other than a call to action. Work on the first few parts; then, your call to action will actually do something.

Wednesday, 24 February 2016, 01:17 am Written by 

Successful marketing means trying new things and targeted email marketing is a great way to see results quickly. When you decide that you want to do an emailing campaign, there are a few things to keep in mind. Do you have the customer base for it to really make a difference and what do you want to say to your audience? Targeted email marketing is extremely cheap, but it does take up a lot of time. If you do not have the time to do all of the emailing, you can hire an SEO firm to do it for you.

What To Offer Your Customers And How To Start The Email Blasts
It is pretty easy to come up with a plan for what to email your customers about. Once a week or once a month, depending on how badly you need some business, send out an email that gives your customers a percentage off or a dollar amount off. For instance, on Fridays you can have an email campaign where the customers save $2 off every item that they buy. You can call it something like Flashback Fridays or something catchy. You can design a very bright and catchy email that will really get their attention and make them want to spend money on your products.

Another technique that you can use if you do a lot of online sales is offer free shipping certain times of the month. If your birthday happens to be on the 19th, throw that in an email. The 19th of every month will be your “un-birthday” free shipping day. This will really get people to want to buy more items at once with free shipping.

Companies like Amazon will do email blasts quite often and by including pictures of the sales items, they do get a lot of feedback. If you hire an SEO company, they will help you to design the perfect email that will draw your customers’ attention. You will see your sales rise and you will see your products selling like never before. Just remember to keep compiling email lists of your customers so that you will have the base to start these email blasts.

Thursday, 05 November 2015, 12:54 pm Written by 

Email marketing is a very important tool for small businesses as it’s a fast and cheap marketing solution that allows you to generate targeted email marketing to the right customers and bring in business or encourage them to purchase from you again.

There are a few things you can do to make your email marketing even more successful.  This article will give you a few tips to make the most of this promotional strategy.

Tip 1 – Keep the Title Short
There is no need to write a long title, as it just needs to be short and snappy to catch the attention of your customers to explain the subject of the email.  Mobiles and tablets won’t show the entire title if it’s too long and most people access their email on these devices so making the title too long would be useless.

Tip 2 – No Need to Shout
If you tend to write everything in capital letters you need to stop as this is considered aggressive and that you are shouting at your customers.  Email filters will probably dump your email in the spam folder instead of your customer’s inbox

Tip 3 – Avoid Call to Action Phrases
If you overwhelm your customers with action phrases like “Buy Now!”, they won’t know what to look at first and are not likely to be interested in the products you have highlighted but what they discover on your site.

Tip 4 – Change Your Target Groups
It’s an easy solution to send the same email to all of your customers but this is a mistake.  You should divide your subscribers into target groups by gender or age, interests or location and offer them personalized emails based on the group criteria.

Tip 5- Keep the Email Short and Concise
To make your email interesting you need to keep it brief and succinct.  A customer won’t want to read a novel; they want to see keywords, short sharp relevant information about the service or products you offer and original, unique content.

Tip 6 – Be Specific
It’s important to make your emails personal so that your customers feel important to you.  You can use images and text to make your emails interesting a success.

Tip 7 – Consider Mobiles and Tablets
Mobile and tablet technology is the most widely used platform for accessing email as they are convenient and can be checked anywhere.  Make sure your email is optimized for use on this kind of technology as well as desktop and laptop computers.

Monday, 17 August 2015, 03:14 pm Written by 

One of the best methods to establish new business leads and also maintain contact with your existing customer base is through targeted email marketing. This enables you to monitor the performance of your advertising campaign and helps your business to stay securely within its designated advertising budget and maximize the potential for profit and growth. 

 

The following methods can be employed to engage with your customers, attract new business and improve relationships by providing solutions and catering to the needs and interests of your client base:

  • Competitions and contests on your website will attract new customers who will provide you with their personal information and email address for a chance to win a prize.  The information provided can then be added to the existing customer email program with information about what the customer was searching for and then emails that address that customer’s need can send directly to them.
  • Social media is the fastest growing medium for sharing information and opinions about products, services and life events and the benefit of being part of social networking is proving invaluable for generating business leads and new customers. You need to establish an online presence on social media platforms to enable your business to attract visitors, which can then be invited to subscribe to your company for updates, vouchers, announcements and email notifications via the use of a simple form.
  • Email marketing is an effective way to engage with your customers and find out about their interests and needs.  It has the added advantage of allowing you to track the effectiveness of your advertising strategy.  You will be able to discover how many of your customers click on and visit links you place within your email.  This will enable you to see how many of your visitors go on to make an actual purchase.
  • Establishing a solid customer foundation requires advertising through different channels.  As well as social media and contests, traditional advertising through television and radio commercials that mention your website or email contact information will target your specific audience and allow you to become more aware of trends, needs and interests.
Saturday, 09 May 2015, 05:57 pm Written by 

When it comes to marketing online, there are so many tools you can utilize to get your business at the forefront. You can do so much to get your site to the eyes of your consumers, and one of those tools is targeted email marketing. This is a great resource, sometimes consider at the beginning stages of marketing, and will allow you to get into contact with many people that could become your future customers. Using the email strategy is affordable advertising, and regardless of your website’s popularity, it can only increase its visibility.

 

Knowing Who’s on the Other End of the Line

Targeted email marketing allows you build a client database of people interesting in your product or service. These are the people that not only click onto your site, but leaf through the tabs, consider paying for what you’re offering, and spend the time trying to get to know your business. Those are the ones that are more likely to become your clients. You want to send an email to them that says, “Hey, I’ve noticed you, and here is how we can help.” Sending an email tailored to the customer and is interesting to read set you apart from spammers and stops you from being deleted in the mailbox.

Selective Emailing

A mailing list will help you send emails about your business to the right audiences. The goal is to get the attention of the right people, ones that will actually benefit from your business and are willing to make that financial commitment to you. You’ve got to have a database of these potential clients, and it may be beneficial to enlist the help of a company that specializes in email marketing.

Developing Your Campaign

It’s necessary to put your best foot forward in terms of email marketing. That means potentially hiring an email marketing company that can design email templates, form awesome subject headlines, and write interesting email content to optimize the best results for you. This is their only job, so it’s best to let people that specialize in these types of marketing services handle it.

Wednesday, 18 February 2015, 02:20 pm Written by 

Do you know what puts the ‘targeted’ in targeted email marketing? It’s simple: it’s called ‘targeted’ because you know, in theory, exactly who it’s going out to before it’s sent. If you send out an email and you don’t know who it’s going to (because you’re either sending it out to a list that you purchased on the DL, or because you’re literally just typing random email addresses into the bar), that’s called ‘spam.’ And it’s illegal.

 

Why ‘Spam’?

A lot of people believe that bogus email is called spam because it’s bogus — in the same way that Hormel Spam pork-in-a-can is bogus meat. But that’s a bogus explanation. The real reason does connect back to the luncheon meat, but in a much more roundabout way. During WWII, rations across Britain led to Spam being one of the most heavily-consumed meat products in the UK. Spam was available when little else was, and that meant that cheap diners that couldn’t pay for ‘legitimate’ cuts of meat substituted Spam.

Sometimes, it seemed that Spam was on every item in a diner’s menu. A menu that might consist, for example, of:

  • Egg and bacon
  • Egg, sausage and bacon
  • Egg and Spam
  • Egg, bacon and Spam
  • Egg, bacon, sausage and Spam
  • Spam, bacon, sausage and Spam
  • Spam, egg, Spam, Spam, bacon and Spam
  • Spam, Spam, Spam, egg and Spam
  • Spam, Spam, Spam, Spam, Spam, Spam, baked beans, Spam, Spam, Spam and Spam
  • Lobster Thermidor aux crevettes with a Mornay sauce, garnished with truffle pâté, brandy and a fried egg on top, and Spam.

Those of you with any amount of decades under your belt and a functional funny bone can see where this is going. That menu is from a Monty Python sketch making fun of the prevalence of Spam during the rationing. It was so insanely popular in the early 80s, right when chat relays and the earliest multi-player text games were being introduced on the proto-Internet, that people would jump on one of those chats or games and just start typing ‘SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM…’

And that is why annoying, stupid, mindless text sent to you via any electronic medium is called ‘spam.’  And because it’s annoying, stupid, and mindless, you should never, ever send any to anyone for any reason. We have very efficient and effective methods for targeted email marketing these days. Use them, and let poor Hormel be.

Saturday, 11 October 2014, 04:59 pm Written by 

There are several methods of marketing in today’s world. A company’s marketing department usually uses several approaches simultaneously, from a one on one encounter to the use of SEO to gain more traffic. The goal is to gain new customers and promote the return of previous customers. While many organizations build and use email databases, the addition of targeted email marketing techniques can result in a larger client list, as well as an increase in profitability.

 

Increased Interaction

The combination of targeted email marketing with other promotional activities will result in a more thorough understanding of just who your company’s ideal consumer is and what they are hoping to find by using your website.  An effective campaign will add to your database continuously and provide you with some important insights. The right email to the right recipient will result in increased interaction and user engagement. You will be able to introduce new elements and aspects of your company to visitors.

Ease of Use

There are a great number of software programs for email marketing available. These programs are built to be versatile and easy to use. After some careful thought and project planning for your campaign, your targeted email marketing database can be utilized very quickly. The use of auto-responders allows you to initiate an instant dialogue with clients, an aspect that is of great value in delivering business information rapidly. Today’s consumers expect quick responses from the businesses they interact with online and will move to your competitor if your company doesn’t meet that expectation adequately.

Measurable Results

Every business owner and marketing director knows how vital the ability to track, measure and analyze the results of any campaign is. The use of a targeted database list gives you the ability to see in real time valuable information:

  • Number of emails opened
  • Number of click-throughs
  • Number of purchases
  • Pages viewed

This type of data allows your marketing experts to analyze and refine the information and design of the email quickly and as needed. Assessments of customer needs and preferences give you the ability to fine-tune your email lists to achieve your business goals.

Sunday, 13 July 2014, 04:20 pm Written by 

No matter how you look at targeted email marketing, it always seems like a gold mine. Not only seems, it also is and most certainly allows you to harvest fine looking profits with email marketing lists online. One thing you need to ensure is you market both ethically and correctly. What this means is that you need to make sure the things you are offering to your list consist of the highest value and quality for the buyer. Regardless whether you are an expert when it comes to list building, the amount of money that you will earn will always depend on the quality of your lists.

Targeted Email Marketing Lists Never Perish
That’s true. Targeted email marketing lists are still how they once were; in fact recently they are even more important. If you have heard anything about making money with targeted email marketing lists, then you’ve not heard anything wrong, as this is true. When it comes to your role as a marketer, then this is to make the most of your profits, which depends on how you communicate with your lists. Treating those on your lists like close business associates and recommending products that have good value is something you should do. Gradually, this helps to develop a sense of trust between you and them.

Personal Branding
This is very important when it comes to building a targeted email marketing list for long term use. Recommending products in emails is a good idea; however, mixing in a touch of your personality within the email is not a bad idea either. Marketing with your personality will always attract more people. This is due to the fact that if people like you, then you chances of them liking your products and everything you have to offer are also high.

It’s Not Only about the Money
Earning money throughout the process is obviously an important factor; however, that is not all. Another thing you also want to be doing is helping others online. Building the email marketing lists just so you can make money will only allow you to fulfil that. However, you also need to position to serve others due to the fact that a true marketer not only considers the money, but also helping others to getting what they want, as this is the kind of person who will earn well beyond others.

Tuesday, 25 March 2014, 06:11 pm Written by 

Targeted email marketing is perfect for those who would like to advertise in an intelligent way. You will be able to send emails to those who can see your products or even brand as something useful. You will have great opportunities since the market is huge. You can send emails targeted to certain companies that way you will be able to see your business have higher chances of actually being chosen. The more you invest in such modality the better, after all millions of companies all over the world will have access to what you have to offer. You can show your pictures, videos and pretty much anything that you believe would be useful for your clients or even clients to be. Why not try it? You certainly will fall in love with all of the great advantages that this marketing strategy has to offer to your business.

How To Successfully Do Targeted Email Marketing?
Emails are good, however if you send too much they can become very annoying. It is important to control how many emails you send in order not to become a burden. It is very important for you to look for the right techniques before you start sending emails. You should send interesting and brief emails that show a little bit of who you are before the market. If you send lengthy email people will not have much interest in actually reading them. The straighter to the point you are the better.

Targeted Email Marketing Should Be Done By Professionals!
If you do not have time or simply do not have patience to send emails all over the place make sure you hire a team of professionals that will be able to help you. You can have SEO professionals/ marketing professionals help you do it all! It is simple, fast and the agencies usually do not charge too much money. The sooner you begin the sooner you will be able to notice the great benefits that this could provide to your business. Make sure you invest on it for better results. You will certainly never regret doing so!

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