Category Archives: Directory Submissions

Friday, 20 January 2012, 08:21 pm Written by 

A few years ago you didn’t hear terms like “authority site” or “PR5 and above” when people talked about directory submissions. You certainly didn’t consider “niche specific” to be a category you had to pay attention to. Today, all of these are relevant, and the list of directories that will actually give you link juice is shrinking rapidly. Try submitting to the wrong ones and you’ll see your page rank drop, not increase. Submit to enough that are blacklisted and you might just disappear into search engine oblivion.

Forget the Bing and Yahoo rankings for now. If you do an analysis of them along with your Google page ranks you might think you’re actually in good shape. Neither has made the algorithmic changes Google has yet, so you can still rank high with bad links. Unfortunately, Google accounts for over 90% of search traffic, so it’s their rules we have to play by. If they say a directory is blacklisted, don’t submit your site there. If you don’t know which is which, don’t submit anything. Let us do it for you.

The same rules apply to social bookmarking. The social media platform hasn’t been new for almost a decade and there are now thousands of them out there. You can easily build one yourself using content management systems that have been developed specifically for the task. Don’t think that, just because it looks like Facebook, it’s a good choice to link to. There are social media sites out there that are either too new or have already developed a bad reputation. Linking to either will decrease your page rank.

How do you keep track of it all? You don’t. Many of our clients have tried to do their own SEO and found that they continuously went backwards, not forward in search rankings. We keep track of the good sites and the bad, the algorithmic changes, the evolutions and revolutions that affect our industry, and we apply that knowledge to get the best results for you. The list of quality directories is shrinking because poor quality and link farms have been exposed. It’s actually good for business, as our clients have learned to their benefit. Call us anytime and we’ll explain why.








Wednesday, 21 September 2011, 08:11 am Written by 

Once upon a time you could buy an unlimited number of directory submissions and not have to worry about whether they helped you or not. There was no such thing as “going backwards” due to a poor choice in backlinks. Alas, that is no longer the case. Every time you make a directory submission now you need to ask yourself the question, “Did that help you or did it hurt you?” Linking your site to a low PR directory or link farm could actually result in you losing your high page rank and position. If you’ve been monitoring your site and wondering why it’s dropping, that could be the reason.

Of course, there are other reasons why a site might drop in search page rank. If you haven’t made any content additions in a while, you’ll start to see your site slip. If Google came in and indexed after February 2011, you might have seen a change, either up or down. It’s been reported that 11.8% of all websites worldwide were affected by the Panda update. If your content isn’t relevant and comprehensive, you won’t rank anywhere near page one. These are all new rules to some, but we’ve been following them for over a decade. It just made sound business sense to do so.

When it comes to directory submissions and social bookmarking, Google saw both as a way to abuse the system. Their algorithm was created to ensure better quality and help searchers find exactly what they are looking for, but when you can buy your way to the top with directory and bookmarking purchases that system doesn’t work. By decreasing or eliminating the value of these links in their algorithm, Google has made sure that you have to build your site with relevant content and link it to sites that are connected to your industry, not just any directory that will take your listing.

Are directory submissions still worth doing? Yes, they are in fact a key part of our organic SEO strategy. What has changed is the way in which those submissions need to be made. The days of auto-posters and bulk purchases are over. The way the internet is structured now, you need to think about what you’re doing, not just throw money at it and expect high page rank. Contact Executive Decision Marketing to learn more.

Thursday, 21 April 2011, 10:19 am Written by 

The rumors have been flying. They say that article writing and distribution is a dead practice. Can it be true? Say it isn’t so. Okay. We will. The practice of submitted top quality articles to credible and established article directories is alive and well. It’s the automated systems that are pretty much useless at this point. If you’ve been link building using UAW or any other “spinning” techniques that don’t distribute purely original content, you are in for a rude awakening. All of those links you thought you had from those tactics – they’re gone. You should have done your homework.

Throughout the years, there have been multiple changes to the algorithms that search engines use to determine page rank. The most recent came this past February, when Google made a major change now being tagged the “Google Farmer” modification. They devalued any links created by submitting to portals or “link farms”, a change that has been expected by experienced organic SEO companies for quite some time. What they did not do, and have never done, is make article marketing obsolete.

The search engine goal of algorithmic changes is to improve the quality of content on the web. If your writers are producing high quality, relevant articles and submitting them to sites that have an actual editorial process for approval, the search engines will award you links for that. If you use anchor text and the resource box properly you may even get credited for more than one link per article. If you submit rehashed material to directories that will publish anything, you won’t benefit at all. Rumor has it those practices might actually lower your page rank.

The rules that govern article submissions, blog posting, forum posting, and even on site content have changed, but companies that were doing it right all along have nothing to worry about. None of our clients lost any ground in February, even when 11.8% of all sites on the web took a hit of some kind. Our experience has given us the ability to make the right choices. More changes are certainly coming, but the role of content will always be the same. Quality content is rewarded. Poor quality is penalized. Is that so hard to understand? Apparently, for our competitors it is.

Friday, 05 November 2010, 05:14 pm Written by 

All links are the same, right? If that were the case, anyone could do organic SEO. Just submit your website URL to as many directories and search engines as you can find and your page rank will improve. At least, that’s how it would work in theory. The reality is quite different. Not every directory link is a good one. Some may even hurt you, lowering your page rank instead of improving it. Imagine doing hours and hours of work only to find out it was all wasted time. Avoiding that is a simple matter of hiring a professional to do the job for you.

The algorithms used by search engines to determine page rank change all the time. These “secret” formulas were put in place to help consumers find the products or services they were shopping for by simply putting a keyword or two into the search box. In the early days of the internet, when there were only a few thousand businesses listed online, the algorithms could be fairly simple. Today, with millions of listed businesses, there needs to be more variables in those algorithms. The presence of a back link isn’t as important now as the quality of that link.

When it comes to directory submission, we look for two qualities. The first is whether or not a directory is human edited. The tougher the editorial process, the more likely it is that the search engines will weight a back link from that site heavily. This is particularly true of article directories. If an article goes right through without being perused by an editor, that directory is probably worthless to you. The same can be said for regular directories that just list your site. If there isn’t a review process of some kind to confirm you belong in the category you claim you’re in, the link probably won’t count.

As a small business SEO specialist, it’s our job to know which directory links will help you attain a higher page rank with the search engines. As someone with no internet marketing experience, you might not know that. Even if you have some basic knowledge, the algorithms change all the time. We work in the Los Angeles SEO industry and we study the behaviors of search engines every day. Our experts know what works, so let us handle your directory submissions for you.

Tuesday, 26 October 2010, 04:47 pm Written by 

If you step back in time a few years, article writing and distribution for SEO purposes was entirely different from what it is today. As they say in those old Western pictures, let us bring you back to the “thrilling days of yesteryear”, complete with the white and black hats for good guys and bad guys. Quality content, now a very important variable in the algorithms that determine page rank, was almost an afterthought. The still fledgling companies that did search engine page ranking back then were awarding page rank based on the volume of back links a website had, not the quality of those links.

If you’re a business whose survival depends on the traffic you get from being on the first page of search results, you will do whatever it takes to get a position on that first page. According to the old algorithmic calculations, all you needed to do that was get more links than your competitors. This led to the development of auto posters which submitted the same article to multiple directories. Each submittal counted as a link and with the right software you could get thousands of links in a fairly short period of time.

It didn’t take long for both the search engines and the article directories to see that not only were they getting duplicate content all over the web, but that content was sub-par. They solved the first problem by discounting duplicate content links and the second by giving more value to human edited article directories. These two moves led to the evolution of the Los Angeles SEO industry into what it is today. With the demand for quality content and intelligent link building increasing dramatically overnight, the industry took off and literally hundreds of SEO companies sprang up overnight.

Back up a moment to the where all this started. As Google and Yahoo were still making a name for themselves, Executive Decision Marketing was here in Los Angeles helping businesses market their products and services on the internet. We were here when it all began and have watched the industry as it’s developed. No one told us the algorithms needed to change. We saw that coming. Years before it happened, we were emphasizing the importance of quality content and hiring some of the top writers in the industry. When the changes were implemented, our clients climbed up the page rank ladder while others sank into oblivion. Our knowledge and experience made that possible and it still makes us and our clients successful today.

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