Category Archives: Blogs

Sunday, 10 September 2017, 07:04 am Written by 

 

In this post, we would like to shine a light on one of the less obvious forms of search engine optimisation, custom blog creation. Despite being one of the less obvious SEO methods, blogs can be highly useful for pulling in traffic, as well as for the sake of the search engine. By following the advice that follows, your website will not only be likely to find more traffic, and new visitors, it will also help your site to rank better with the search engine.

There are two primary ways in which custom blog creation functions as an SEO tool, though these two break down further into more specific roles, the main two functions of SEO are appealing to your audience, and appealing to the search engine. The first one is the way your audience experiences your content and the second concerns how search engine bots and crawlers are able to analyse your site.

The main results that you are looking to achieve as an indirect result of developing your blog include increasing first page placements. A first-page placement is a count of how many times one of your web pages was featured on the very first page of Google search results in relation to a user’s search.  Secondly, you will look to increase your overall traffic, in turn having a positive effect on your advertising revenue, or visitor count. Finally, you will aim to increase sales, if relevant to your business.

The main reason that your blog will have a positive impact on your visitors, is simply by offering them more content. Also, the content within your blog is likely to be a more niche, specialist nature than the content on your main website’s, adding a sense of authority to your site.

In terms of the search engine, custom blogging is useful, again, for offering extra content, as well as backlinks, choice of keywords, and the likes. This data is digested by search engine crawlers and bots, making it easier for them to determine the nature of your website and in turn by ranking your site more highly.

Sunday, 11 June 2017, 02:14 pm Written by 

 

Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.

 

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.
Saturday, 24 September 2016, 02:49 pm Written by 

Social bookmarking is a method or a way for people to organize, store, search and manage bookmarks of webpages. Users normally save links of webpages that they desire to share through the use of a social bookmarking website to save these links. It is important to note that the bookmarks are normally public and can be seen by other members who are in the website where they’re actually stored. An example of a social bookmarking site is dig.com.

Most of the social bookmarking services that we have today are normally organized by user applying keywords or tags to content on a website. This therefore implies that other users can see the bookmarks related to a particular selected tag, and view info about the number of users who have bookmarked them. Social bookmarking is also referred to as Folksonomy, social classification, collaborative tagging etc.

How Can Social Bookmarking can help me promoting my website?

  • Increasing Traffic: Most of the search engines normally list results from bookmarking websites. Therefore, if your website is bookmarked it can attract a lot of traffic towards it. This will therefore be a way of promoting your site. Additionally it increases traffic by adding up social bookmarking buttons to your site. Adding a social bookmark links to your website or blog makes it simple for the readers to read and share your contents and therefore site promotion happens.
  • Tagging to Other Sites: Also, being featured on one bookmarking site often leads to people tagging your site to other bookmarking sites. This is a great opportunity for website promotion.

Therefore there are a lot of benefits which are derived from the bookmarking of a website. The kind of traffic that you are likely to receive will be most likely being very engaged and targeted to your websites contents. Therefore, social bookmarking can be an awesome tool to use in your website promotion strategy. To sum it all, I would encourage companies, organizations as well as individuals who own websites to consider bookmarking their websites. SEO specialists and experts should consider bookmarking as a new SEO strategy.

Wednesday, 14 September 2016, 02:38 pm Written by 

Targeted Email marketing works better for a number of reasons as listed below.

Your leads are at different points in the sales cycle
Not all your customers are normally interested in all your products or services. Depending on the complexity of your product line, it can take time before a business or a company decides to buy your products. This is where targeted email marketing comes in. Targeted emails allow you to usher in prospective customers via your sales cycle without consuming a lot of time. Let’s assume that you have already segmented your customers well and made them understand why they need to purchase your product, other benefits, which you will enjoy, include:

  • Better Delivery rates
  • Better Conversions
  • Improved Click-through rates

Your Email Reputation will improve
A survey conducted indicated that 21% of emails worldwide were not reaching the inbox of the desired recipients. This happens because most people put spam filters on their emails so as to avoid receiving disturbing and annoying emails. By using email list segmentation, you can send emails, which contain personalized content and therefore are less likely to annoy the customers.

There are various ways which you can segment your email list so as to improve the deliverability rates. Consider segmenting as follows:

  • New subscribers who know very little about your business or require a lot of trust and convincing.
  • Those who do not respond and could respond via a reactivation campaign.
  • Those who are loyal to your business and are engaged with your content.

Your Conversion rates will improve
Targeted email marketing helps you to put the right content in front of the right customers. This leads to elimination of as much resistance as possible. Isotoner, for example increased their revenue by approximately 7000% due to email marketing.

Therefore, given the effectiveness of targeted email marketing it is advisable that we embrace it in our businesses. A lot of campaigns are involved in the startup process and this can be quite challenging in terms of funds. However, with time, it yields a lot of benefits.

Wednesday, 24 August 2016, 02:26 pm Written by 

The search engine optimization process has changed significantly over the years. Many of the traditional strategies that were been used are no longer effective today. Artificial intelligence has been introduced as the new backbone for new search algorithm. Therefore, it is important to rethink of the various ways we’re going to do SEO in the year of 2016. Below are some important practices, which a Modern expert SEO should emphasize on:

Understand Relevant Information Vs. Keyword Targeting
The major issue with keyword targeting is that misuse of the keywords is easily noticed by Google. In return, Google places a penalty on your site by throwing it backwards a few pages. However if still done the right way it can still bring a lot of traffic on the website. However, relevant information is a good technic and a better way of keyword targeting than just stuffing the page with lots of keywords.

 Target Customers Locally
As an expert SEO, it is important to understand that local listings usually appear on top of the search results page. Therefore, it is advisable that you target local customers as it can turn out to be the most rewarding.

Understand that Back Links Matter
Google normally emphasizes on related info. Therefore, linking a certain website page with another site which contains relevant and quality info will have a good impact on the search results and this is likely to bring a lot of traffic on the website.

Understand Social Media Role in Modern Day Strategy
As an expert SEO it is important to understand that if a website contains great contents, then it’s more likely that it will circulate over the social media. This is the main reason why Google normally includes results from Twitter, Facebook, and Google plus etc. in its search results. Your business can attain a lot of traffic from the social sites if in return you maintain a habit of relevant and quality content.

Go Responsive
Responsive web designs which can accommodate both computer ad mobile users can also attract a lot of traffic to your website. Google normally recommends the use of responsive web design technique.

Sunday, 14 August 2016, 02:19 pm Written by 

The main role of a Search Engine Optimization (SEO) Specialist is to analyze, review and implement changes on websites so that they become fully optimized for search engine use. This means in other words that the work of such a specialist is to increase and maximize the traffic to a website in order to improve the webpage rank within the search engines. Put in simpler language, it’s the work of SEO Specialists to ensure that when search engines are used, your website appears on top of the page. Due to the advancement of technology, the role of entails a lot today than it used to earlier on.

Qualifications that a SEO Specialist must possess
A modern day specialist must possess a number of skills. One of them is that he or she must be a problem solver and a decision maker. This is because this is a challenging task, which may require a lot of prioritizing on the relevant content to upload. Today, search engines are placing a lot of importance on quality content. Therefore, if your website lacks quality information it may end up lagging behind. Such a specialist also have to understand and include key words and phrases which attract a lot of traffic on the site. Such a specialist should also have knowledge of dealing with internal links and the ability to solve problems when trying to find the best approach to internal links. A degree and a minimum of three years’ experience is required for one to acquire this title. Additionally, knowledge of HTML, CSS, programming languages and blogging is highly desired. He or she should also understand SEO copywriting.

Major Roles
The roles of such a specialist include the following:

  • Analyzing of websites so as to improve them
  • Implement and test various search engine marketing techniques, website layouts and advertising for search engine optimization.

Salary
According to Payscale.com, the average salary of this job is approximately $45216. However, this differs from one company to another and is also dependent on the experience that one has. All in all, it’s a good career, which one can venture in.

Monday, 25 July 2016, 06:09 pm Written by 

Everyone with an Internet connection knows by now that WordPress is the blogging platform of choice for just about everything. It doesn’t matter if you’re a manufacturer of industrial conveyor-belt cleaners or a teenage boy blogging about how easily The Flash could beat Superman in a no-holds-barred fight, WordPress has the ability to put together a blog that will look decent and let you speak your mind in as much detail as you see fit. So why, then, do all of these SEO companies offer custom blog creation services?

You’d think they wouldn’t get much by way of customers, since anyone can have a blog in seconds just by applying at WordPress.com, right? Oh, so very wrong.

The fact is that, if you intend to use your blog for even the most humble commercial purpose, you need to hire one of those custom blog creators. They do so much for a blog that you’ll never notice — but Google will, and Google will respond by strongly considering ranking your best blog entries. Organic traffic can be a reality — but not without some strong customization.

Come Into My Parlor
The first big advantage that a blog customization will give you is the regular crawling of your blog — all of it — by the Google Spider. All too often, a blog post that’s more than a few months old will just fall right off of the Internet, invisible because even though it technically exists, Google’s spider hasn’t seen it in a while, so Google thinks it’s been taken down. A custom blog creator knows how Google’s spider travels, and provides a big, easy path for it to explore all of the pages on your site every time it comes by.

Feng Shwordpress
The second big advantage comes with the power of interior linking structures. The basic WordPress blog does a passable job with its innate Category and Tags pages, but there are a few tweaks that are performed during your standard custom blog creation that make them 9.5x more powerful than the default. These powerful interior links automatically point more juice at the pages that are already getting attention, making sure that they vault to the top.

Of course, that’s just scratching the surface — there are dozens of advantages you can gain just from a careful selection of theme and header, and the selection of the best keywords for your default categories and most common tags. The point, in the end, is that custom blog creation is well worth the money, even taking into the fact that the alternative is actually free.

Wednesday, 06 April 2016, 01:23 am Written by 

Remember when the Internet first became popular and everyone who wanted to be popular started their own blog? Remember when Live Journal was the way that we shared our thoughts? Custom blog creation seems to be the wave of the future. One of the first questions anyone asks you when you tell them you own a business is “do you have a blog?” Blogs used to be just for people to record and share their thoughts on a specific subject like work or travel. Now blogs are one of the most popular ways to truly get your point across and sell your products.

Blogging now seems to be the way that companies share their products and allow their customers to order from the site. Custom blog creation can be done on quite a few different sites and most of these sites are completely free.

Blogging Sites That Are Easy To Use
There are many popular blogging sites online and here are a few that are easy to use.

  • WordPress is probably the easiest and most popular blogging site that you can use. There are premade blogs that you can choose to make for your own. There are many themes that you can choose from and you will be so excited to show off your HTML talents to everyone. You can even design a custom store on WordPress that is connected to your Pay Pal or Square Cash accounts. This will make it simple for your customers to shop on your blog.
  • Squarespace is a blog that is $8 a month to use. It is actually a bit easier to work than WordPress. Along with building a blog, you also get to build your own website with Squarespace. This is what makes this a great deal. You could have a blog for your company and a store website all for the low price.
  • Tumblr is the coolest blog program online. It is easy to use and everyone loves sharing their ideas and opinions on it. This has been one of the most popular blogging sites since it came online. It is free to use, but the downfall is that it has a lot of advertising. It is a popular way to get new viewers to your site though.

All of these are great blog resources, once you find the right one for you, your company will get more views in no time!

About usLearn about EDM

Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

Read more

Contact info

Los Angeles Office:
Corporate 1011 Goodrich Blvd.
Los Angeles, CA 90022
Toll Free: 800-741-1941
Fax: (818)337-2408