Category Archives: Blogs

Friday, 20 October 2017, 09:14 pm Written by 

Social bookmarking paves way for business owners to easily manage and organize their websites. It is an online service which allows internet users to add, annotate, edit and share bookmarks within the online web. It serves as an effective online marketing strategy because it has the ability to send links to interesting content to a wide audience. Social Bookmarking also works as a task manager which users can use to save particular links from the web. Social bookmarking also allows users tag a web page with the web-based tool to be accessed easily on another device.

Website management and organization are easily achieved through social bookmarking because it processes blog, web pages, articles, posts, images, and videos accordingly so that it may easily be accessed by users. Social bookmarks allow users to navigate through proper headings, tags, or titles in order to look for what they want to see. It helps search engines to sort out information with the use of appropriate tags and keywords. Social bookmarking moves towards increased productivity because users will no longer take too much time scanning through the web for information. It lessens search time since social bookmarking effectively narrow down items into categories for better accessibility. It is also efficient for ongoing workloads because bookmarks can be opened from several devices as long as the same online account is logged in.

Social bookmarking does not only stop with website management and organization; It also serves as an effective service for brand awareness. Bookmarks allow businesses to promote products, topics, and service by displaying articles about them on the internet. Social bookmarking thus sustains a vital role in the website promotion sector because it encourages quality traffic as It provides an opportunity for the site to be introduced on search engines. It effectively boosts the site’s popularity because the topics which are search appears on the sites being promoted.

Friday, 20 October 2017, 09:08 pm Written by 

PPC Management refers to a certain marketing strategy used by a number of online-based companies and businesses. It stands for Pay-Per-Click and it is proven to be an effective advertising platform which enables business owners to reach out to new potential clients. PPC Management uses paid ads and campaigns to promote links to one specific website. It aims to target a specific market and demographics. Pay-per-click is a strategy which helps sites and businesses to leap to the top of search engines. It is defined as the quickest and most controllable paid search marketing which allows businesses to be more visible to people who are looking for products and services that the company offers.

PPC is basically a model of internet marketing wherein the advertiser is fined with a certain amount of money every time their ads are clicked or visited. Advertising is made easier with the use of PPC management because it is basically a way of buying organic traffic instead of the traditional way of earning visits, clients, and potential customers. Pay-per-click is an effective advertising and promotion strategy because it is used by advertisers to bid for an ad placement in search engines like Google and Bing. PPC management gives business owners the benefit of the doubt that their sites will gain massive qualified traffic for a specific amount of money. However, PPC management requires constant updates, tests, and modifications to get the most out of investments.

With the use of keywords, PPC management increases the chance of more internet users to be aware of the site. Pay-per-click aims to divert users to specific business websites in order to encourage them to consider buying products or acquiring services that are on offer. PPC further increase the popularity of brand and service by publicizing the advertisement through media and search engines. Pay-per-click ensures that websites and businesses get the organic traffic they need by enticing users to visit their page through creative and eye-catching slogans, banners, pop-up ads, and commercials.

Friday, 20 October 2017, 03:22 am Written by 

Blogs are most commonly used to advertise, market, and promote online businesses as well as the products and services they offer. It usually contains unique content that has the ability to attract readers and potential clients. Custom Blog Creation is a service used to keep existing customers intact and well informed about the services of the company while it also has the vital role of enticing new customers to the website by presenting interesting facts about the business.

Online businesses often fall back to this service, especially the companies who are just starting off in the online business industry. It allows business owners to feel confident that their companies will be well-marketed over the internet. These blogs are tailor-made to reflect an individual style and personality, it also seeks to portray a seamless website experience for visitors. Custom Blog Creation is an advertising strategy which involves the writing of blogs which will function as commercial and advertising materials for clients. Blogs in this service must effectively meet specific needs and standards of the company being advertised. Custom Blog Creation is a great way to drive traffic and maintain visitors on the web page.

Custom Blog Creation service ensures that all blogs that are written contain relevant topics within the industry. It holds confidence that it can increase quality traffic by promoting online businesses to a wide population of internet users. Businesses are likely promoted effectively because these blogs encourage consumers to further navigate the site by directing users to relevant internal pages within the company web page.

This service ensures that blogs depict themes that will present the company’s role, service, product, and competitive position in the market. Blogs in this service are creatively written with relevant blog titles that attract more readers. It is the easiest way to share ideas and expertise to the world and it is also a cost-effective way of business promotion.

Creative blogs seek to promote businesses by keeping internet users attracted to the web page by adding images, videos, and eye-catching text and slogans that portrays the company and what it does.

Sunday, 10 September 2017, 07:04 am Written by 

 

In this post, we would like to shine a light on one of the less obvious forms of search engine optimisation, custom blog creation. Despite being one of the less obvious SEO methods, blogs can be highly useful for pulling in traffic, as well as for the sake of the search engine. By following the advice that follows, your website will not only be likely to find more traffic, and new visitors, it will also help your site to rank better with the search engine.

There are two primary ways in which custom blog creation functions as an SEO tool, though these two break down further into more specific roles, the main two functions of SEO are appealing to your audience, and appealing to the search engine. The first one is the way your audience experiences your content and the second concerns how search engine bots and crawlers are able to analyse your site.

The main results that you are looking to achieve as an indirect result of developing your blog include increasing first page placements. A first-page placement is a count of how many times one of your web pages was featured on the very first page of Google search results in relation to a user’s search.  Secondly, you will look to increase your overall traffic, in turn having a positive effect on your advertising revenue, or visitor count. Finally, you will aim to increase sales, if relevant to your business.

The main reason that your blog will have a positive impact on your visitors, is simply by offering them more content. Also, the content within your blog is likely to be a more niche, specialist nature than the content on your main website’s, adding a sense of authority to your site.

In terms of the search engine, custom blogging is useful, again, for offering extra content, as well as backlinks, choice of keywords, and the likes. This data is digested by search engine crawlers and bots, making it easier for them to determine the nature of your website and in turn by ranking your site more highly.

Sunday, 11 June 2017, 02:14 pm Written by 

 

Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.

 

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.
Saturday, 24 September 2016, 02:49 pm Written by 

Social bookmarking is a method or a way for people to organize, store, search and manage bookmarks of webpages. Users normally save links of webpages that they desire to share through the use of a social bookmarking website to save these links. It is important to note that the bookmarks are normally public and can be seen by other members who are in the website where they’re actually stored. An example of a social bookmarking site is dig.com.

Most of the social bookmarking services that we have today are normally organized by user applying keywords or tags to content on a website. This therefore implies that other users can see the bookmarks related to a particular selected tag, and view info about the number of users who have bookmarked them. Social bookmarking is also referred to as Folksonomy, social classification, collaborative tagging etc.

How Can Social Bookmarking can help me promoting my website?

  • Increasing Traffic: Most of the search engines normally list results from bookmarking websites. Therefore, if your website is bookmarked it can attract a lot of traffic towards it. This will therefore be a way of promoting your site. Additionally it increases traffic by adding up social bookmarking buttons to your site. Adding a social bookmark links to your website or blog makes it simple for the readers to read and share your contents and therefore site promotion happens.
  • Tagging to Other Sites: Also, being featured on one bookmarking site often leads to people tagging your site to other bookmarking sites. This is a great opportunity for website promotion.

Therefore there are a lot of benefits which are derived from the bookmarking of a website. The kind of traffic that you are likely to receive will be most likely being very engaged and targeted to your websites contents. Therefore, social bookmarking can be an awesome tool to use in your website promotion strategy. To sum it all, I would encourage companies, organizations as well as individuals who own websites to consider bookmarking their websites. SEO specialists and experts should consider bookmarking as a new SEO strategy.

Wednesday, 14 September 2016, 02:38 pm Written by 

Targeted Email marketing works better for a number of reasons as listed below.

Your leads are at different points in the sales cycle
Not all your customers are normally interested in all your products or services. Depending on the complexity of your product line, it can take time before a business or a company decides to buy your products. This is where targeted email marketing comes in. Targeted emails allow you to usher in prospective customers via your sales cycle without consuming a lot of time. Let’s assume that you have already segmented your customers well and made them understand why they need to purchase your product, other benefits, which you will enjoy, include:

  • Better Delivery rates
  • Better Conversions
  • Improved Click-through rates

Your Email Reputation will improve
A survey conducted indicated that 21% of emails worldwide were not reaching the inbox of the desired recipients. This happens because most people put spam filters on their emails so as to avoid receiving disturbing and annoying emails. By using email list segmentation, you can send emails, which contain personalized content and therefore are less likely to annoy the customers.

There are various ways which you can segment your email list so as to improve the deliverability rates. Consider segmenting as follows:

  • New subscribers who know very little about your business or require a lot of trust and convincing.
  • Those who do not respond and could respond via a reactivation campaign.
  • Those who are loyal to your business and are engaged with your content.

Your Conversion rates will improve
Targeted email marketing helps you to put the right content in front of the right customers. This leads to elimination of as much resistance as possible. Isotoner, for example increased their revenue by approximately 7000% due to email marketing.

Therefore, given the effectiveness of targeted email marketing it is advisable that we embrace it in our businesses. A lot of campaigns are involved in the startup process and this can be quite challenging in terms of funds. However, with time, it yields a lot of benefits.

Wednesday, 24 August 2016, 02:26 pm Written by 

The search engine optimization process has changed significantly over the years. Many of the traditional strategies that were been used are no longer effective today. Artificial intelligence has been introduced as the new backbone for new search algorithm. Therefore, it is important to rethink of the various ways we’re going to do SEO in the year of 2016. Below are some important practices, which a Modern expert SEO should emphasize on:

Understand Relevant Information Vs. Keyword Targeting
The major issue with keyword targeting is that misuse of the keywords is easily noticed by Google. In return, Google places a penalty on your site by throwing it backwards a few pages. However if still done the right way it can still bring a lot of traffic on the website. However, relevant information is a good technic and a better way of keyword targeting than just stuffing the page with lots of keywords.

 Target Customers Locally
As an expert SEO, it is important to understand that local listings usually appear on top of the search results page. Therefore, it is advisable that you target local customers as it can turn out to be the most rewarding.

Understand that Back Links Matter
Google normally emphasizes on related info. Therefore, linking a certain website page with another site which contains relevant and quality info will have a good impact on the search results and this is likely to bring a lot of traffic on the website.

Understand Social Media Role in Modern Day Strategy
As an expert SEO it is important to understand that if a website contains great contents, then it’s more likely that it will circulate over the social media. This is the main reason why Google normally includes results from Twitter, Facebook, and Google plus etc. in its search results. Your business can attain a lot of traffic from the social sites if in return you maintain a habit of relevant and quality content.

Go Responsive
Responsive web designs which can accommodate both computer ad mobile users can also attract a lot of traffic to your website. Google normally recommends the use of responsive web design technique.

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