All posts by Julia Smurthek

Tuesday, 10 October 2017, 09:04 pm Written by 

Email marketing is a strategy used to promote a product or service with the use of email itself. An in depth definition of email marketing means to develop a connection between business owners and their potential customers to increase product visibility. This type of marketing goes under the bracket of internet marketing, which includes online marketing through websites, blogs, social media, etc.

Targeted email marketing possesses advantages which include price and accessibility. Emailing is cost effective way promote services and it is the easiest to manage compared to numerous kinds of marketing. It is also depicted as the easiest arrangement in terms of organizing because business owners can efficiently track email marketing campaigns, therefore making it the choice of marketing to most small businesses.

In today’s modern culture, targeted email marketing has the ability to draw solutions on all inherent issues experienced by non-targeted marketing. This type of marketing allows owners to gain control over their campaign and wisely choose the people they are sending their emails to. Targeted emails guarantee that the audience receives the content of the business’ products and services. Targeted email marketing makes its simple to modify messages for the specific target audience and this leads to the business promoting a higher conversion rate.

Targeted email marketing is easily shareable. There is quite a few marketing options which features such great accessibility since emails can easily broadcast advertisements to the target markets with just a simple click. This advantage often translates to good productivity and may even bring about sales from consumers.Targeted Email Marketing is the best way to reach out to audience to advertise the company and gain further exposure and credibility.

Finally, target email marketing is deemed relevant in this era since the rise of technological advances now continue to dominate the world. Email Marketing stands on top of the marketing competition because it is known to be cost effective, controllable, shareable, and have an easy approach. With a strategic approach, appropriate guidance and a strong message, businesses can certainly to benefit from email marketing.

Tuesday, 10 October 2017, 03:19 am Written by 

Targeted Email Marketing works well in promoting products and/or services in the most cost-effective way. It easily builds a trusting relationship between businesses and potential customers and/or clients. Targeted Email Marketing refers to a way of advertising which only focuses on a certain segmented group of people. Businesses who use targeted email marketing for promoting their company often receive and experience an increase in customer sales and higher conversion rates. This type of marketing allows businesses to keep their customers informed by sending them marketing messages which will potentially suit their taste.

Email Marketing is known to be the most inexpensive way to advertise companies and its services. It aims to provide potential customers with news updates about a particular company as well as upcoming events and/or special offers. Conversion rates are most likely improved with the use of targeted email marketing because it entices and encourages customers to avail of products with the use of advertising email sent to them. Targeted Email Marketing sends customized emails to a specific range of demographics, it only aims to focus on a specific market who appears to be the ones most likely to be interested in the services offered.

Targeted Email Marketing which done right with potentially improve the company’s chances for higher conversion rates. It will efficiently save companies the time spent on sending email to a large volume of people who will likely ignore sent emails because it is not tailored fit to their preferences (age, location, etc). Targeted email marketing can deliver high-quality traffic and deliver relevant conversion by improving the chances of the target demographic to buy into the product.

The most effective way to conduct email marketing to segment client lists and employ quality targeting. This will allow companies to reap as much value as possible from the investment. Targeted Email Marketing should use emails that are simple and contain relevant information that audience can count on. It is believed that emails sent at regular frequency and in familiar format gain the trust of consumers.

Targeted Email Marketing acknowledges that not all company costumers are interested in all products and services offered. It is best for businesses to know different things about their customers to segment them properly in specific groups.

Saturday, 30 September 2017, 03:07 am Written by 

Search Engine Optimization (SEO) is vital for online businesses and websites. It allows webpages to be shown on top of other links once keywords are entered on search engines. It is important to maximize the traffic that a site can receive since it will be shown immediately on first top search results over search engines such as Google and Bing.

SEO specialists are the ones who are responsible for analyzing, reviewing, and implementing changes to make the websites optimized for search engines. These are the people who help businesses increase their conversion rate and popularity among internet users and consumers. SEO specialists have the task to analyze the trends and best practices online in order to develop and implement strategies to improve website placement and ranking over the web. The role of SEO specialists is make the website gain greater visibility online, therefore they should be well-adept in the field of marketing, advertising and commercialization.

These specialists have the role are marketers, and they should be able to improve visitor numbers to the site by using keywords and keyword topics to improve the user experience in order to meet search engine guidelines. Therefore, SEO specialists must be flexible enough to deal and keep up with the fast changing demands and guidelines of search engines. They should be able to easily spot the trends that online visitors follow and efficiently understand what they mean in order for them to effectively translate visitors to potential clients and/or consumers.

SEO specialist should always be willing to learn more and they should always have the initiative to research the latest search engine updates of core ranking algorithms, and understand them as well as the impacts it may bring to clients and their businesses.

Marketing and developing online businesses may be tough especially during the present time since there are a wide variety of consumer options and competition. Therefore, the role of SEO specialists in the online business industry is important because they are the ones who help clients vault their way up the search engine, focusing on things like customer engagement and conversion rates.

The main aim of SEO specialists is to meet client demand and fulfill the improvement of their site by maintain a strong search engine placement and/or increased organic traffic.

Saturday, 30 September 2017, 03:07 am Written by 

SEO has been a fast-growing discipline in the digital world. Over some time, SEO began to be a necessity in the industry of online business because it has the ability to generate leads and increase sales. SEO or Search Engine Optimization is known to be the process of getting a website to rank on the first pages on search engines. It promotes businesses and online companies to further gaining more potential clients and/or consumers. Behind all effective SEO services are expert SEO specialists. They have the vital role of helping companies build their businesses and attract new customers through web traffic.

An expert SEO should be responsible for increasing quality organic traffic and positioning websites higher in the search engine results page. An expert SEO consists of specialists who can are knowledgeable enough with customer search trends. An expert SEO needs to understand the search habits of internet users; with this, they should be able to generate keywords which will effectively translate views to potential sales. Expert SEO should be adept in finding the best keywords for the brand of clients, and they need to keep an eye on how customers talk and search on the web.

Specialists on expert SEO need to use specific tools like linguistic profiling, keyword score-carding, and competitive search assessments because these will help them organize client’s website, optimize its content, and measure the results. Expert SEO is relevant service in the age of digital marketing because it improves client’s visibility with organic search.

Expert SEO has the task of analyzing and reviews websites and incoming links so that specialists can provide expert advice, guidance, and recommendation to businesses who seek to earn more natural search engine traffic. These specialists involved in expert SEO needs to possess perseverance and dedication since the internet and search engine platform is regularly changing. They should possess the best SEO practices in order to keep up with system adjustments.

Expert SEO covers a dynamic spectrum of marketing disciplines. It is a service which confidently boosts business rating and website views as it entices more customers to visit the page with the help of effective social media marketing. It boosts organic traffic because specialists focus on user experience which attracts more views, minimize page abandonment and increase visitor dwell time spent on the site.

Sunday, 11 June 2017, 02:14 pm Written by 


Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.


Thursday, 01 June 2017, 02:12 pm Written by 


While the aims and objectives of your mobile website design are likely to be identical to your intentions for a desktop website design, there are some essential characteristics that make mobile web design unique and that stems from the character of the mobile web. In this blog post, we will simply be pointing out the design elements unique to the mobile web and will leave more general web design out (there’s plenty of info abounding the rest of our blog on that).

Need for Space
Unlike developing for desktop, mobile design is far more limited for screen space, and this is the first and perhaps most fundamental difference between designing for mobile. It becomes essential to find new ways of saving space, and this might include basic changes such as using less media on your pages or making menus smaller. Going further, you can also take advantage of some mobile specific design traits, such as hidden menus that come in and out of view when needed.

Need for Speed
Next up, when designing for mobile, a particular effort must be made regarding page loading times. Unlike browsing using your home router, mobile browsing speeds can be far more varied but are somewhat slower. By building your website efficiently, with all unnecessary elements removed, you can make a big difference to your website speed.

Need for simplicity
This somewhat relates to the previous two points, but also encompasses the web design itself, too. In addition to minimising media, and heavy design elements, you should also keep colour schemes as neutral as possible, and menus as simple as can be when designing for mobile.

Need for finger-friendly design
Your mobile design is also unique in how it will be used, and one key difference is that your visitors will be using their fingers and thumbs to navigate around your site, rather than the more precise cursor or a mouse. The main implication of this is that you must ensure that all elements that need to be clicked on are large enough to be used with finger and thumb if not, this can become very frustrating.

Monday, 22 May 2017, 02:09 pm Written by 


Welcome to our weekly SEO blog post. This week we want to discuss some general tips for approaching mobile website design, and these apply as much to existing websites as if you’re building from scratch.

In many ways, designing and building a website to be viewed on a mobile or tablet device is the same as building a conventional website designed for the desktop. Earlier in the development of the mobile web, it was common for sites to ignore mobile design, while others set separate sites up to cater to a mobile audience. Then along came responsive design, which has since become more or less the exclusive solution to web building.

Put in simple terms, responsive design simply means building a website that can intuitively respond to the device on which it is being viewed. All of the design is scaled, and when viewed by variable devices, the shape of each design element simply scales up or down to be the relative size that the screen requires. Responsive design makes designing for mobile a far easier task, though there are still some key things to keep in mind for your mobile audience.

Unlike browsing on your home or office computer, the Internet connection is far less reliable when moving around the city with a mobile device. As such, it makes sense to design with loading times and website speed in mind.

You should also take space into account for your mobile audience. Be sure to use your space wisely, and you can even introduce tools like hidden menus to free up more space if you need.

Simplicity is key for website speed, but also for your viewer’s eye. Too much of a vibrant design can be distracting, and instead, you should keep a focus on your content by using a clean and simplistic yet functional design.

Handheld friendly
Last but not least, design with it in mind that many of your visitors will be using a handheld device. This doesn’t have too many implications, but it’s essential to ensure that all buttons and icons are large enough to click with a finger, and you should also ensure that font is large enough throughout your site.

Friday, 12 May 2017, 02:07 pm Written by 


In this week’s blog post we’ll be offering info, advice, tips, and tricks for making the most out of PPC management. Before we get into the more technical details, though, it’s important that you have a general understanding of what PPC is, and how it works.

When you enter a search into a search engine, take Google, for example, the engine will process your search using its algorithms and use information from the entire World Wide Web to list your results, with the most relevant and popular listed first. You will probably have also noticed that at times, above the first organic listing, are “sponsored results”. These sponsored links are exactly what your PPC ad will look like.

There are many enormous benefits to be had from PPC marketing, the first and most obvious being that your content becomes instantly listed above all of your competition in the search engine, giving you extra coverage, helping to spread your name, and giving you a healthy boost in incoming traffic. In this way, you can find your content on the first page of search results without putting months or years of work into search engine optimisation.

As the name suggests, another major benefit of PPC ads are that they only cost you for each real unique visitor who enters your site using the link.

One thing that should be noted concerning PPC management is that it does not and can not take the place of SEO. SEO is all about improving your website insofar as your audience, and the search engine experiences them, including design, content, backend development, and more. PPC does not improve any of these aspects, and so it’s important that you also work on your SEO separately.

So what exactly is the duty of your PPC manager? Well, firstly they will be the person responsible for setting up and managing your campaign, depending on your needs. A PPC manager can direct your ads to target as wide a net as possible, or, alternately, they can try to target an audience that is statistically more likely to make a purchase.

Tuesday, 02 May 2017, 02:04 pm Written by 


If you’re considering making an investment in PPC management to boost your website, then you’ve found your way to the right place. Below we’ll explain the basics of what PPC is, how to use it, and why you should. We also go into a little detail about the more general benefits and limitations, before explaining the role of PPC management for your ad campaign.

Firstly, what is PPC? PPC or pay per click is the name for a unique type of online advertising for your website. Another name for PPC ads that you might be more familiar with is “sponsored link” or “sponsored pages”. These are the links that arrive as the very first results when you use Google or other search engines.

What makes these ads so unique is, as the name indicates, that you only pay for the advert for each unique visitor that clicks onto your page. Likewise, PPC ads are extremely flexible and can be changed and edited at your leisure, and there are no lengthy contracts. Instead, you can turn your ads on and off as you please.

The primary motivation for using PPC ads is a general striving to increase your web traffic, as well as revenues, where relevant. In a sense, it is the aim of all SEO efforts of improving your site to rank better with search engines to boost traffic, and PPC is the most direct route to short cutting these steps.

The pros of PPC management should be fairly clear by now, but it’s also important to be aware of the limitations. Unlike SEO, PPC does not play any role in improving the website itself, though it should temporarily boost your traffic and sales.

Finally, what role does your PPC manager play? Your PPC manager will be responsible for setting up and managing your campaign, including selecting which keywords to make use of in your ads. Your manager will be responsible for editing your adverts to improve results by experimenting with new things, as well as for keeping your costs as low as they can be.

Saturday, 22 April 2017, 02:01 pm Written by 


Ever considered taking advantage of target email marketing? Here we’ll be explaining what it is, how it works, the main advantages, how you can begin to make the most it, and how to avoid the pitfalls. Some businesses will find more utility than others using custom targeted mail outs, but even if you don’t believe it to be relevant to your business, there are still ways that you can make use of this exceptionally simple marketing tool.

What is it?
First of all, what is targeted email marketing? As the name suggests, it involves making use of email to stay in regular contact, to offer information and news, as well as promotions to your customer base.

How to use it
The first thing you’ll need to do is to start building a database of custom email addresses. You can do this at various points on your website, most commonly, though, you may ask visitors to sign up for your newsletter as soon as they enter your site, or otherwise you might ask at the point of purchase. Once you’ve built up a healthy list of addresses, you can begin to put some marketing materials together.

Why use it?
There are many great and often overlapping reasons to use targeted email marketing, but the first one that always springs to mind is that it’s incredibly cost effective to send emails out, even to hundreds or even thousands of people at once. Emails are also very direct, allowing you to address many customers in a conversational way.

You may also wish to use targeted emails during sales and promotions as a way of spreading the word, and the same goes for introducing new product lines.

One caution to be aware of is to be sure not to overwhelm your audience, as too many email alerts are likely to have people cancelling their subscription, or blocking your emails. Instead, you should always try to use your targeted emails when you have something that you think will really appeal to your audience base. The more sparingly you use your ads, the more effective they will be.


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