All posts by Julia Smurthek

Wednesday, 21 June 2017, 06:44 am Written by 

At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.

One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.

We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.

Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.

Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.  

Sunday, 11 June 2017, 02:14 pm Written by 

 

Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.

 

Thursday, 01 June 2017, 02:12 pm Written by 

 

While the aims and objectives of your mobile website design are likely to be identical to your intentions for a desktop website design, there are some essential characteristics that make mobile web design unique and that stems from the character of the mobile web. In this blog post, we will simply be pointing out the design elements unique to the mobile web and will leave more general web design out (there’s plenty of info abounding the rest of our blog on that).

Need for Space
Unlike developing for desktop, mobile design is far more limited for screen space, and this is the first and perhaps most fundamental difference between designing for mobile. It becomes essential to find new ways of saving space, and this might include basic changes such as using less media on your pages or making menus smaller. Going further, you can also take advantage of some mobile specific design traits, such as hidden menus that come in and out of view when needed.

Need for Speed
Next up, when designing for mobile, a particular effort must be made regarding page loading times. Unlike browsing using your home router, mobile browsing speeds can be far more varied but are somewhat slower. By building your website efficiently, with all unnecessary elements removed, you can make a big difference to your website speed.

Need for simplicity
This somewhat relates to the previous two points, but also encompasses the web design itself, too. In addition to minimising media, and heavy design elements, you should also keep colour schemes as neutral as possible, and menus as simple as can be when designing for mobile.

Need for finger-friendly design
Your mobile design is also unique in how it will be used, and one key difference is that your visitors will be using their fingers and thumbs to navigate around your site, rather than the more precise cursor or a mouse. The main implication of this is that you must ensure that all elements that need to be clicked on are large enough to be used with finger and thumb if not, this can become very frustrating.

Monday, 22 May 2017, 02:09 pm Written by 

 

Welcome to our weekly SEO blog post. This week we want to discuss some general tips for approaching mobile website design, and these apply as much to existing websites as if you’re building from scratch.

In many ways, designing and building a website to be viewed on a mobile or tablet device is the same as building a conventional website designed for the desktop. Earlier in the development of the mobile web, it was common for sites to ignore mobile design, while others set separate sites up to cater to a mobile audience. Then along came responsive design, which has since become more or less the exclusive solution to web building.

Put in simple terms, responsive design simply means building a website that can intuitively respond to the device on which it is being viewed. All of the design is scaled, and when viewed by variable devices, the shape of each design element simply scales up or down to be the relative size that the screen requires. Responsive design makes designing for mobile a far easier task, though there are still some key things to keep in mind for your mobile audience.

Speed
Unlike browsing on your home or office computer, the Internet connection is far less reliable when moving around the city with a mobile device. As such, it makes sense to design with loading times and website speed in mind.

Space
You should also take space into account for your mobile audience. Be sure to use your space wisely, and you can even introduce tools like hidden menus to free up more space if you need.

Simple
Simplicity is key for website speed, but also for your viewer’s eye. Too much of a vibrant design can be distracting, and instead, you should keep a focus on your content by using a clean and simplistic yet functional design.

Handheld friendly
Last but not least, design with it in mind that many of your visitors will be using a handheld device. This doesn’t have too many implications, but it’s essential to ensure that all buttons and icons are large enough to click with a finger, and you should also ensure that font is large enough throughout your site.

Friday, 12 May 2017, 02:07 pm Written by 

 

In this week’s blog post we’ll be offering info, advice, tips, and tricks for making the most out of PPC management. Before we get into the more technical details, though, it’s important that you have a general understanding of what PPC is, and how it works.

When you enter a search into a search engine, take Google, for example, the engine will process your search using its algorithms and use information from the entire World Wide Web to list your results, with the most relevant and popular listed first. You will probably have also noticed that at times, above the first organic listing, are “sponsored results”. These sponsored links are exactly what your PPC ad will look like.

There are many enormous benefits to be had from PPC marketing, the first and most obvious being that your content becomes instantly listed above all of your competition in the search engine, giving you extra coverage, helping to spread your name, and giving you a healthy boost in incoming traffic. In this way, you can find your content on the first page of search results without putting months or years of work into search engine optimisation.

As the name suggests, another major benefit of PPC ads are that they only cost you for each real unique visitor who enters your site using the link.

One thing that should be noted concerning PPC management is that it does not and can not take the place of SEO. SEO is all about improving your website insofar as your audience, and the search engine experiences them, including design, content, backend development, and more. PPC does not improve any of these aspects, and so it’s important that you also work on your SEO separately.

So what exactly is the duty of your PPC manager? Well, firstly they will be the person responsible for setting up and managing your campaign, depending on your needs. A PPC manager can direct your ads to target as wide a net as possible, or, alternately, they can try to target an audience that is statistically more likely to make a purchase.

Tuesday, 02 May 2017, 02:04 pm Written by 

 

If you’re considering making an investment in PPC management to boost your website, then you’ve found your way to the right place. Below we’ll explain the basics of what PPC is, how to use it, and why you should. We also go into a little detail about the more general benefits and limitations, before explaining the role of PPC management for your ad campaign.

Firstly, what is PPC? PPC or pay per click is the name for a unique type of online advertising for your website. Another name for PPC ads that you might be more familiar with is “sponsored link” or “sponsored pages”. These are the links that arrive as the very first results when you use Google or other search engines.

What makes these ads so unique is, as the name indicates, that you only pay for the advert for each unique visitor that clicks onto your page. Likewise, PPC ads are extremely flexible and can be changed and edited at your leisure, and there are no lengthy contracts. Instead, you can turn your ads on and off as you please.

The primary motivation for using PPC ads is a general striving to increase your web traffic, as well as revenues, where relevant. In a sense, it is the aim of all SEO efforts of improving your site to rank better with search engines to boost traffic, and PPC is the most direct route to short cutting these steps.

The pros of PPC management should be fairly clear by now, but it’s also important to be aware of the limitations. Unlike SEO, PPC does not play any role in improving the website itself, though it should temporarily boost your traffic and sales.

Finally, what role does your PPC manager play? Your PPC manager will be responsible for setting up and managing your campaign, including selecting which keywords to make use of in your ads. Your manager will be responsible for editing your adverts to improve results by experimenting with new things, as well as for keeping your costs as low as they can be.

Saturday, 22 April 2017, 02:01 pm Written by 

 

Ever considered taking advantage of target email marketing? Here we’ll be explaining what it is, how it works, the main advantages, how you can begin to make the most it, and how to avoid the pitfalls. Some businesses will find more utility than others using custom targeted mail outs, but even if you don’t believe it to be relevant to your business, there are still ways that you can make use of this exceptionally simple marketing tool.

What is it?
First of all, what is targeted email marketing? As the name suggests, it involves making use of email to stay in regular contact, to offer information and news, as well as promotions to your customer base.

How to use it
The first thing you’ll need to do is to start building a database of custom email addresses. You can do this at various points on your website, most commonly, though, you may ask visitors to sign up for your newsletter as soon as they enter your site, or otherwise you might ask at the point of purchase. Once you’ve built up a healthy list of addresses, you can begin to put some marketing materials together.

Why use it?
There are many great and often overlapping reasons to use targeted email marketing, but the first one that always springs to mind is that it’s incredibly cost effective to send emails out, even to hundreds or even thousands of people at once. Emails are also very direct, allowing you to address many customers in a conversational way.

You may also wish to use targeted emails during sales and promotions as a way of spreading the word, and the same goes for introducing new product lines.

One caution to be aware of is to be sure not to overwhelm your audience, as too many email alerts are likely to have people cancelling their subscription, or blocking your emails. Instead, you should always try to use your targeted emails when you have something that you think will really appeal to your audience base. The more sparingly you use your ads, the more effective they will be.

 

Wednesday, 12 April 2017, 01:58 pm Written by 

 

It’s our job to provide our clients with expert SEO advice and assistance, and in this post, we’ll be offering some key pieces of advice for SEO strong web design. Ideally, you’ll be offered some of these tips at the very start of your plan to build a search engine optimised the site, though, if you have already built or began to build your site, then these tips will certainly still come in handy at any time.

The first piece of advice that we offer to all clients when it comes to design is not to get too distracted with the appearance, and that the best website designs usually follow one key principle, namely, simplicity. In the early days of the web, it was common to find outlandish website designs with bright colours and flashing banners, but these tend to look tacky and also to detract from your content. Instead, focus on creating a functional and clear web design.

The second tip we’d like to offer for web design is to design your website with space in mind. There is little more you can do to create a visually attractive space than to give your content space. Having all of your content squeezed together can have the opposite effect of appearing too busy. Designing with space in mind is also essential to how effective your site will be when viewed using a mobile phone or tablet.

You should also consider one slightly less obvious element when designing your website, and this is speed. For your site to run quickly, your website should be built by trusted web developers, especially since an efficient building can make a big difference to running speed. Again, this becomes particularly relevant when you consider your mobile audience.

You should also consider whether your site would benefit from making use of any functional tools, like maps, instant call buttons, and so on. These tools aid your website by giving a more practical experience for your customer while making it easier for them to find their way to your location, or to get in touch over the phone.

Sunday, 02 April 2017, 01:56 pm Written by 

 

In this week’s post, we’ll be taking a look at expert SEO guidelines for building new websites. As you would expect, each website is unique in many respects, however, the general advice we offer here can be widely applied to any business in any industry.

Check competition
Though you may already have some sort of an idea of what kind of websites you like and dislike when it comes to building your own website, be sure to do a proper survey of other sites for similar businesses.

Be sure to look for those sites which are directly competing with you, and which come up at the top of search results for the same keywords that you plan to use. Consider design, content, structure, as well as what tools and utilities the sites use. At this stage, you should also start making a list of strengths and weaknesses in order to cherry pick only the best qualities to emulate for your own site.

Build base
Running a website is a long-term job, and you can’t expect everything to be perfect at first. You will continue to develop your site over the years, adding new elements, and constantly improving your existing content, design, and so forth. This is why when you first put a website together you should focus on building a simple, yet highly functional base. In other words, don’t over complicate things.

If your site is great, but a little basic, you can always experiment, try new things, add new features, and if they don’t work then you can always undo the change. If on the other hand, you start by creating an overly complex website, you may find many problems down the line.

Quality content
Quality content may seem obvious, but all too often does it end up being overlooked. It’s all too easy to get lost in designing a really fancy website but remember at all times that everything you do online is essential for the purpose of hosting… Content!

Use a blog
Last but not least, there’s never a better time to build a blog than when you first launch your site. Custom blogs are incredible SEO tools, and will also help to attract new business in your early days.

 

Thursday, 23 March 2017, 01:53 pm Written by 

 

By planning your website with SEO specialists in advance you’ll gain many notable advantages. First and foremost you will feel a sense of direction for your project, as well as having more of a final objective in mind. You’ll be able to iron out any potential troubles and difficulties in advance and find solutions before they become a problem. Finally, by following some of the simple advice below you’ll be guaranteed that your website ticks all of the important boxes even before you begin building and designing it.

Before you even begin to plan with your SEO specialist, though, there are a few preliminary steps that you can take in order to offer a guide to your web developer. The first thing to do is to check out the competition.

By searching the biggest and best of your rivals you’ll gain some invaluable insights. First off, you’ll be able to spot any consistent features that all successful companies seem to be following, and in these cases, you should ask yourself if you should, too. You can also look out for general weaknesses which you wish to improve upon for your own site as well as other general ways that you might be able to stand out from the crowd.

Once you’ve done some good research, it’s time to decide on the form of your website. This will require having a general understanding of what content you plan to host, what your main menu will offer, and how the pages will link together. Once you have a rough idea of your website structure, you can start to think about appearances.

Though there are no firm rules governing web design, and each website is going to aim to reflect the personality of the business it belongs to, there are still some SEO recommended guidelines. The most important thing worth remembering is that less is more when it comes to your website aesthetic.

Last but not least, consider functional tools and design elements. From hidden menu screens to instant call buttons, there are plenty of handy tools available. One of the most useful and cost-effective tools available are map services to direct your audience to your physical location, especially useful for mobile websites.

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