All posts by Danielle Saige

Saturday, 22 July 2017, 06:53 am Written by 

 

Though in many cases, there is little difference between the way that a large company and a smaller one would navigate search engine optimisation, there are some key differences and some different ways that a smaller business might do the same things. In this week’s post, we’ll be focussing on top SEO tricks for smaller businesses.

First of all, whether you’re establishing a website for the first time, or if you’ve run business sites before, or even if you’re simply looking to give your existing site a facelift – the very best advice is to try to keep your design as simplistic as possible. For this reason, you should take a minimalist approach to web design.

It is natural that, depending on what type of business you run, you will have different needs depending. For example, a service for clown rental for kids birthday parties is going to be brighter in general than an accountancy website, but this doesn’t mean you can’t use your bright colours tactically in your logo, and other small details. There are a few key reasons for simple design, and these include the speed of your site, and in order to not distract too much from your actual content.

As a small business, you will find it slightly more difficult at first to build up your web pages to land on the search engine’s first page. As such, content quality becomes even more significant for smaller firms, and as such should be an early consideration. Your content is your chance to share your expertise with your audience. As one simple tip to improve content, be sure to check out the competition, so you know what you’re up against.

Responsive design is absolutely essential today, allowing mobile users to access your website without corrupting its integrity. Without mobile design, mobile users will click onto a badly fragmented web page, or perhaps it won’t work at all. Responsive design is now very cost-effective, and it works by scaling your web pages using a grid and displaying content in the relevant scale depending on the screen size of the device viewing it.

Wednesday, 12 July 2017, 06:51 am Written by 

 

At Executive Decision Marketing we develop our clients’ websites in order to boost online business traffic or sales. These are a rich variety of different methods available to our expert SEO teams, and in this post, we wanted to take a closer look at just a few of these methods. Our teams are happy to work on large scale projects, as well as carrying out small odd jobs that you might require.

For those of you that we might be going too quickly for, SEO stands for search engine optimisation, and search engine optimisation is all about how your website relates to the search engine in order to boost first page placements, web traffic, sales, and much more.

One of the most fixed rules for SEO of all time has to be that content is king. While SEO techniques can make the definite difference to whether or not you outperform your rival, first of all, you need to ensure that your content is right. Whatever your business does, none of your potential audience or customers are looking for the second best, which is why you need to try to stay one step ahead of the competition when it comes to content. Our experts can help create or edit existing content, or otherwise are happy to help you with tips and tricks for creating or reshaping your own.

Next up in our key SEO checklist is keyword research. This involves searching for and researching the best key terms and phrases to use within your content. There are now a variety of tools available for researching keywords, which our team will supply as part of the service. These keywords are all about syncing your content with what your core audience is likely to be searching for.

Your web design, though superficial in some respects, can also play a huge role in how effective your website is. When designing your site, be sure to keep branding in mind, though, remember that too much design and fuss can be a bad thing, and too many design elements can even potentially slow your website down.

Saturday, 01 July 2017, 06:47 am Written by 

 

In this week’s blog post we’ll be considering some of the different search engine optimisation methods used by SEO specialists in order to boost your web traffic. For those of you who might not know, SEO or search engine optimisation describes the various different ways of optimising your website in respect of how search engines work. Since you will generally rely on a search engine as a mediate between your audiences search and your website, these are all very relevant to your online success.

One of the most important elements of any website is the web content on each page of your site. Essentially, the content is all written information on your website, and in a sense, all other features of your site, including design, keyword research, blogs, and so on, are all there in support of the content on your site. Your content is what your audience visits your website for, and so it is essential that you get this right.

Your SEO specialists will either be able to create custom content for you or will otherwise be able to advise if you think that you are in the best position to create your own content, as the expert in your field. Other content inspiration can come from other websites, as well as your own competition, so be sure to keep a finger on the pulse.

The most important superficial element of your website is your web design. This should be created with your own brand in mind and should reflect your business. With this said, when it comes to web design, less is more. This applies both to the visual result of your website, but also to keep it running smoothly and as quickly as possible.

Additional web tools can also have a big effect on your website’s success. These can include instant click to call buttons, as well as map services. These tools are particularly valuable to retail businesses, restaurants, bars, and other similar enterprises which rely on seeing their customer face to face. Plus, you can even keep track of how many visitors use these services, letting you know how well it is working.

Wednesday, 21 June 2017, 06:44 am Written by 

At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.

One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.

We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.

Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.

Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.  

Tuesday, 14 March 2017, 05:01 pm Written by 

We are seeing an increasing trend once again toward targeted email marketing as a tool for small businesses, particularly those operating online. In this post, we break down, step by step, how targeted email marketing works, and how to make the best use of it.

Getting Permission
First of all, before you begin sending relevant marketing material to a customer, you need to know relevant information about them, and you must have permission. If you operate online then getting permission is easy, simply have a visible and easy to access ‘opt in’ questionnaire on your website. You can also take information and get permission in person if you operate in a retail environment by simply asking your regular customers if they’d like to get info on deals and promotions.

Characterising your audience
Once you’ve gathered a sizeable set of data on your audience, you need to break them down into different groups, so as to target information as relevant as possible. Perhaps if you sell different brand products then you can break your customer base into which brands they do and do not buy so as to only advertise those brands for sales and promotions. Similarly, if your product is gender relevant then be sure to divide your customers into male and female so as to avoid spamming them with irrelevant information.

Measuring Response
After you begin to send out marketing materials, you should begin to keep a record of the type of response rate from each group. If you find that your marketing is having a high success rate with one group but a very low rate with others then you can try to adapt your marketing to those groups in future.

Adapting your Marketing
If your marketing just doesn’t seem to be getting through to certain sections of your audience then you can use trial and error try to offering different types of deal, or by changing your marketing to be more appealing to that group. The virtue of this technique is that over time you can make gains with each area of your audience until you’ve found the magic formula.

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

Wednesday, 22 February 2017, 04:53 pm Written by 

It is now considered an essential for all new websites to be built with responsive design. This means all websites should be built capable of handling traffic from a range of different devices, including mobile and tablets from a range of brands.

The neat fits all solution that has been developed for this problem is responsive design, and it essentially involves using a grid based design to adapt proportionately to a given screen size. The advent of this fantastic solution to the relatively new problem of designing websites to work on mobile devices has paved the way for mobile browsing to have overtaken browsing on conventional PC or laptop computers, making mobile website design more important than ever.

In the past few years, an incredible array of new design elements have been created and which have reshaped not just mobile browsing, but the entire internet. We have solutions to using the website with finger and thumb instead of a mouse, solutions to saving space on smaller screen sizes, but also innovations inspired by using a mobile device.

Web sites have begun adopting more friendly icons to meet the needs of our thumbs, and neat features like ghost icons have been developed making websites more user-friendly and more pleasant to look at. A tendency to scroll between pages from left to right as in a book, rather than down through long pages has become more common, with many websites taking the form of slides.

The hidden menus that we now see far and wide which pop in and out of view when needed were developed for saving space when browsing on mobiles and tablets, but so popular and convenient are they that they’ve been adopted for wide use on large name websites.

Mobile website design has also been inspired by the apps that we download onto our devices, creating a new hybrid of website popular with takeaway ordering services, language tools, and a wide range of uses.

For all of these reasons and more, it is not only essential that your website is mobile ready, but it is also crucial that you consider your mobile design as high a priority as your website when accessed on a desktop PC.

Sunday, 12 February 2017, 04:50 pm Written by 

Your PPC manager is the SEO expert who will be responsible for setting up, managing, and improving your PPC ad campaign. If you aren’t already familiar with the world of PPC marketing then read on for a thorough overview of the subject, including the role that PPC management plays in your campaign.

PPC or pay per click marketing is a type of search engine based online marketing where you pay to have sponsored links listed on Google or other search engines. These sponsored links are your adverts, and they offer a truly unique way of marketing your website.

First of all, pay per click ads, as the name suggests, only cost money for each time that a user clicks onto your web page. Secondly, PPC ads come with the virtue of being verified by the search engine, adding a sense of trustworthiness. The main benefit, though, by far, is for pushing your web content to the very top of the search results above all of your competitors.

The role of your PPC manager is essential in setting up your campaign, as well as making sure that it runs efficiently. Your ads can be used to target a wide pool of customers, or you can target niche interests relevant to your site. You can even target customers close to the point of purchase to try to catch sales. Your PPC manager will monitor how effective your keywords are, and where possible try to reduce the cost of your ads.  

One important piece of information regarding PPC success. In order to make the most of the money you invest in PPC ads, it is essential that you have a decent standard website and a strong base of SEO. No matter how much you invest in PPC, if your website isn’t of a high standard compared to your competition, visitors will not return.

PPC is an excellent way of picking up extra customers, or for building a customer base as a new business and is also an excellent technique for businesses operating online under high competition. With this said, though, it is essential that your website is welcoming once visitors do enter your site.

Thursday, 02 February 2017, 04:47 pm Written by 

PPC
PPC stands for ‘pay per click’ and it refers to a particular type of online marketing. A PPC ad is a sponsored ad or sponsored link which you find at the top of search results when using a search engine.

These adverts are unique because of their convenience, firstly since you only pay for the advert each time a user clicks on the advert and enters your site, and secondly because there are no lengthy contracts, and you can stop your ad whenever you decide to. PPC ads are also interesting because they can be monitored and edited to try to improve results and value for money. The main benefit of PPC adverts is that they streamline your content to the very top of search results when a given term is entered by a user, putting your website before a huge volume of traffic.

PPC Management
PPC management describes any way that a PPC ad campaign is organised and improved. Firstly, your advert is largely determined by which keyword you decide to focus on, this corresponding roughly with what your audience is most likely to search in hope of content similar to what you are offering. If you are an LA law firm, then LA Law firm might well be one of the keywords that you decide to use.

Once you have chosen which keywords to focus on for the different pages of your site, it is the job of a PPC manager to monitor how effective each keyword being used is for each page. If an ad is ineffective or overly expensive the PPC manager can adjust the adverts to try to reduce the cost and improve results.

PPC marketing can be especially valuable to new businesses looking to establish a firm client base. By putting your content before a large audience, you increase the odds of picking up a handful of repeat visitors early in your online journey. When a visitor returns organically to your site, having previously seen it as a sponsored link, this is picked up by the search engine and will improve how your site is ranked.

Monday, 23 January 2017, 04:44 pm Written by 

Though the way that you build, design, and create content for your website will be distinct to your own industry, and your own business, there are also plenty of general ways that all websites need to use SEO. In this post, we’ll be looking at 3 top SEO techniques that can apply to any website.

Learn a little
Our first general tip for success that applies to absolutely all website owners out there is to learn a little about how websites work, get some key terminology under your belt, and try to wrap your head around search engine optimisation. With just a few key nuggets of information, you’ll begin thinking differently about the way you operate your website, and the direction you’re heading in. You’ll be able to apply what you learn in your day to day work, and this will motivate you to keep learning as you go.

Tick all the boxes
Write yourself a list of all of the different types of SEO technique that you think are worthwhile and achievable for your website. This list can include but is not limited to website design, responsive website design, keyword research, quality content, custom blog creation, and social bookmarking. Once you have all of the key areas of SEO worked out, make sure that you address each issue one by one.

Build from your Base
Once you know that you’ve covered all the main pillars of search engine optimisation it will be far easier to develop your website. Being familiar with each component of your SEO technique, and how they interact with one another, you’ll have a clear idea of how to move forward and build from your base. If you think that your website is weaker in design than in other areas, you can prioritise looking into ways to make your site more appealing, and so on.

As already mentioned, every website is different and will have different needs with regard to SEO. These three points, though, can be easily used by any site first lay the groundwork, and then to develop that into a distinctive and successful website.

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