If you’re considering making an investment in PPC management to boost your website, then you’ve found your way to the right place. Below we’ll explain the basics of what PPC is, how to use it, and why you should. We also go into a little detail about the more general benefits and limitations, before explaining the role of PPC management for your ad campaign.
Firstly, what is PPC? PPC or pay per click is the name for a unique type of online advertising for your website. Another name for PPC ads that you might be more familiar with is “sponsored link” or “sponsored pages”. These are the links that arrive as the very first results when you use Google or other search engines.
What makes these ads so unique is, as the name indicates, that you only pay for the advert for each unique visitor that clicks onto your page. Likewise, PPC ads are extremely flexible and can be changed and edited at your leisure, and there are no lengthy contracts. Instead, you can turn your ads on and off as you please.
The primary motivation for using PPC ads is a general striving to increase your web traffic, as well as revenues, where relevant. In a sense, it is the aim of all SEO efforts of improving your site to rank better with search engines to boost traffic, and PPC is the most direct route to short cutting these steps.
The pros of PPC management should be fairly clear by now, but it’s also important to be aware of the limitations. Unlike SEO, PPC does not play any role in improving the website itself, though it should temporarily boost your traffic and sales.
Finally, what role does your PPC manager play? Your PPC manager will be responsible for setting up and managing your campaign, including selecting which keywords to make use of in your ads. Your manager will be responsible for editing your adverts to improve results by experimenting with new things, as well as for keeping your costs as low as they can be.