There’s no way around it, search engine optimisation is absolutely essential to online success, and in many respects, your SEO project will never really come to an end. This is because there are seemingly never ending prospects of attracting more customers, increasing sales, or boosting web traffic. In this post, we’ll be looking at some of the most effective methods of expert SEO that we assist our clients with.
First of all, why not consider making use of some of the less used SEO methods, as a way of getting one step ahead of the competition. One of these such methods, which is an effective SEO tool, which is easy to manage, and very economic, is custom blog creation. Custom blog creation simply means creating a blog space within your site in which you will be able to post additional content. Like all of your web content, this blog content is all an attraction to possible customers, and it also increases your overall content quantity, as well as broadening the subjects that you can discuss on your site.
Blogs work for two main reasons as an SEO tool. Firstly, they offer lots of new informative content to attract visitors. Secondly, the search engine will register these posts as an increase in activity, but they will also help the search engine bots and crawlers to contextualise your site.
If you regularly experiment with keywords, then this is another fantastic SEO technique to get into the habit of. The most important role of SEO experts in this process is looking at your existing content, and ensuring that each page of your site is filled with relevant keywords. To find these keywords, our experts will use Google Adwords, as well as other keyword research tools.
Next up, backlinks can connect your content with other relevant web pages to increase your traffic. A backlink is a hyperlink embedded in your text, and as you add these throughout your site, you will eventually find websites that link back to your site, allowing your two websites to in a sense share the audience base for both websites.