Monthly Archives: December 2017

Monday, 25 December 2017, 08:38 pm Written by 

The rise of video content in the online market has been increasingly rampant in the present time. A huge population of viewers and audiences are now starting to shift their interest to more visual content, therefore, video SEO has been deemed as an important component of the online business. It is a relevant part of their marketing especially if they are trying to stand out from the rest of the crowd.

The competition for video SEO content has proven to increase constantly in time and Youtube has been the front-runner in promoting the video and visual content in the internet world. Video SEO contributes to receiving higher search rankings because it plays a huge part in enticing potential consumers to visit the site and produce internet traffic.

Video is now considered as the most popular kind of content consumed online. In line with this, big companies such as Google and Facebook are now joining the band and starting to feature videos in its market due to the rise in demand and interest for it. Video SEO has the ultimate capability to generate consumer and internet traffic. Therefore, marketers are wary of the things that they should consider in terms of building the most effective video SEO metadata.

Researchers believe that an effective video SEO should add value to the website and has the power to convince users to dedicate a certain amount of time to watch a particular video content. Video SEOs are expected to build a trusting relationship with the audience by presenting a creative and interactive content which effectively engage viewers. Video SEOs can successfully increase conversion rates if it is created with high-quality with enticing captions and annotations. It should also cater to user intent, provide value to viewers, and have a high production value.

Video SEOs are believed to impact search rankings if it is created to grab the attention of users by forming relevant metadata. These video content pieces are described to have an outstanding quality which contains a clear call-to-action.

Marketers are encouraged to give priority in creating concise titles, detailed descriptions, and eye-catching thumbnails. Video SEOs which follow these marketing strategies are more likely to generate more leads, earn more revenues, and enjoy better brand awareness.

Friday, 15 December 2017, 09:37 pm Written by 

At the turn of the century, it is particularly evident that a lot of e-mail holders are now bombarded with too much content, some of which are not even useful to them. The mail is a convenient way to send important personal and business-related content online. However, it is also home to a lot of disruptive and irrelevant messages. It is important for marketers to understand that the use of targeted email marketing brings huge success to businesses.

Research suggests that marketers who segment their list and employ quality targeting have the best potential to improve conversion and increase revenues. They believe that targeted email marketing addresses the simple fact that not all customers will be interested in all products and services being offered by the industry.

Targeted Email Marketing presents a lot of benefits for online businesses. It allows marketers to usher prospective customers and make them understand why they need to avail the products on offer. It is also good for improving a website’s click-through rates, conversion rates, and delivery rates. However, the achievement of these benefits still depends on how well marketers establish and send out these advertising messages to potential customers.

The following items include sine strategies which marketers can use to utilize a successfully targeted e-mail:

  • Email Personalization

Although it is highly recommended to build a connection with readers, researchers believe that marketers should veer away from indicating the name of the recipient in emails. They fear that it may only present fake rapport or relationship. They suggest that business owners should instead personalize the e-mail by building more trust and familiarity about the services offered

  • Present a stand-out message

Subject lines should always be brief. Short and substantial subject lines are beneficial to engage with a wide variety of readers.

  • Re-engage an inactive group

Online marketing groups have a huge list of subscribers but a majority of them are deemed inactive. Targeted e-mails should always aim to re-engage these people by starting engagement campaigns. In this way, the group will no longer be forced to through vigorous onboarding practices of new customers and will only need to focus on retention efforts.

  • Consider mobile email design

Email creators and designers should ensure that the email looks good regardless of where the message is opened. They should also note that it is important for the e-mail to be responsive, ergonomically easy to navigate and contain a call-to-action which is easily seen.

There are many ways to set up the successful targeted e-mail marketing for clients and the above-mentioned items would most likely seal the deal!

Tuesday, 05 December 2017, 04:58 am Written by 

A lot of people are now bombarded with unread email and marketing promotions sent out online. This comes with the rise of internet marketing and online platforms. Majority of them are currently dealing with cluttered e-mail accounts with mostly unread messages. Experts believe that the best way for businesses to advertise and sell their products and services online is to offer them with the use of targeted email marketing.

Targeted Email Marketing is an advertising strategy developed to easily reach and attract potential customers by catering to their needs and wants. It differs from the majority of the email promotions sent out online because targeted email messages are specifically created to entice a particular client market. Targeted Email Marketing aims to be productive by only sending their marketing promotions to several people who might be interested in the product and service list. Targeted Email Marketing also aims to cop a high percentage of open rate. This type of advertising ensures inbox placement and higher revenue while reported email spam complaints will largely affect the business’ deliverability.

Email messages in this type of marketing strategy are described as custom-made and designed to increase brand awareness, website traffic, and has the ability to promote a specific offer or sales event. One of the positive effects of Targeted Email Marketing is having a higher conversion rate. Promotion messages are only sent out to a group of people who have shown past interest in the service or product on offer. Therefore, there is a bigger chance that the consumer will consider reading the file and even be enticed to avail the product.

This kind of advertising is also cost-effective and less time-consuming. It is cost-effective because businesses no longer need to shell out huge investment to distribute promotional messages to people who appear to have little or no interest in the services. It also saves more time because it aims to narrow down the extensive list of email receivers to just a couple of people who are deemed to be potential clients of the business.

Targeted Email Marketing does not only aim to target the client market. Rather, it also works to woo first-time consumers. It has the ability to create a certain impression on customers and reinforce their interest. This type of marketing is specifically geared towards cultivating the interest of returning or recurring clients to existing and newly released product lines.

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