Monthly Archives: August 2017

Thursday, 31 August 2017, 07:02 am Written by 


If you were looking for a basic guide to utilising PPC management, then please return to the blog, as we’ve covered this in detail elsewhere. In this post, we’ll instead by focussing on more advanced PPC management methods to drive up results in your PPC ad campaign, while also trying to reduce your costs.

Firstly, what is PPC, and what are PPC ads and PPC management? PPC stands for pay per click, and it refers to a totally unique type of online marketing. Pay per click adverts are those sponsored links you find in the search engine, and they are hosted by search engines like Google. Placing an ad, or adverts is easy, you simply need to decide how to tag your advert, and what keywords to focus on.

As a rule, the most frequently searched terms will usually cost the most to use, though these will also likely yield the most voluminous results. It is the job of your PPC manager to create and edit your ads, to determine which keywords to target, and essentially to get you the very best results possible in the form of traffic increases, sales, advertising revenue, and so on.  Another big perk of pay per click adverts is that you can stop them whenever you decide, thus the name, pay per click.

By using keyword search tools your SEO expert will help you choose which keywords to target, from this point they will experiment with those adverts which are under performing while retaining adverts which yield a strong return on investment. It is possible to get fantastic value adverts by using conventionally less popular search terms, especially if these are applicable to your particular client base or demographic.

One last thing to mention with PPC adverts is their limitations. While PPC can be the best way to increase short term traffic, sales, and ad revenue, it can also be a waste of money if your website is poorly made, and if not enough SEO work has been carried out. As such, you will be paying for adverts to attract visitors, only for them to turn away when they see the condition of your site.

Monday, 21 August 2017, 07:00 am Written by 


This week’s post is dedicated to PPC management. Here we’ll be considering what PPC ads are, and how PPC management can help to boost a campaign. We’ll also be looking at the main ways that a PPC manager can work to improve your results and return on investment.

Before we go any further, though, how does PPC management work in conjunction with search engine optimisation methods that you make use of? Well, PPC management works fantastically well when used with a strong approach to SEO, but you should be aware that a PPC campaign without the support of SEO, may be money wasted.

PPC adverts (or pay per click adverts), are paid search engine adverts which are found at the top of search engine results when you enter a relevant search term. These ads are usually bold, they feature before the main list of websites, and are labelled as “sponsored links” on Google, for example. The main benefits of these ads are as follows.

Firstly, PPC ads are great for putting your content right in front of your audience for all to see. These adds do the laborious job of tallying up your first page placements, increasing the chance that a visitor will find your website.They also have the benefit of sponsored by Google, giving new visitors faith that your website is what it’s advertised as.

It is the role of your PPC manager to run and manage your ad campaign. The main variable for this task will be the keywords and phrases you make use of in your advert text. The main idea would be to line this up as closely as possible with what you expect your audience to be searching for, and this can be achieved using keyword search tools such as Google Adwords.

Keywords used in ads generally become more expensive, the more popular and widely used they are. By experimenting with different variations, your PPC manager can try to improve the effectiveness of your campaign, and can even try to do so while lowering the cost of advertising to improve your return on investment.


Friday, 11 August 2017, 06:57 am Written by 


While a well-functioning mobile website should behave much like a desktop website, there are a number of factors which become relevant with mobile website design, which is less so in normal website design. In this post, we hope to give you an overview of what mobile website design is, how it works, and importantly, how to make the most out of it.

First of all, what distinguishes mobile website design from more conventional web design work? While originally content and web design were built for large screens, with the development of the mobile web, and wide-ranging use of mobile devices and tablets, it was necessary for developers to find a new way of designing to fit these varied screen sizes, the solution, responsive design.

Responsive design is all about creating a structure to your website which is able to respond dynamically to the screen size on which it is being viewed. The way this works is by measuring your page layout using a grid, which then simply scales up or down depending on screen size, while retaining consistency and integrity to your content, layout, and more.

Of the first key principles to keep in mind when designing for your mobile audience, simplicity is key. A complicated website design can have many issues when being viewed on a mobile device, and features may become corrupt, or may simply just look cluttered and untidy, distracting your viewer’s eye from the content.

The next key principle, related to the last, is website speed. Mobile devices are not subject to the same consistency with network and 4G, meaning that connections can be less reliable. By ensuring your website is simple, you’ll also be able to focus on website speed.

Last but not least, when designing for mobile, you must ensure the pages are finger friendly. The main thing to consider here are that all of your icons, menus, and other elements which need to be clicked are large enough to work with fingers and thumbs. You should also make sure that pinch to zoom works properly, as well as scrolling elements, and anything else which might be relevant here.


Tuesday, 01 August 2017, 06:55 am Written by 


If you’re setting up a new business website and are looking for some direction, then you’ve found your way to the right place. At Executive Decision Marketing we offer top SEO services for online businesses. We can offer a complete package, or serve you in one particular area of your SEO to produce a professional and effective website.

One of the first things that people generally think of when it comes to building a website, is design. This can be useful for helping to visualise the project, and your website design will have a number of effects on your overall success online. Firstly, your website design will be one of the first things that most of your visitors notice, and first impressions count. Now there is no one way of building a website, but our advice is to keep things simple where possible, this will keep things looking less cluttered, but will also help your site to run more quickly.

Responsive design is also absolutely key today, and no new website online will go very far without it, plus, responsive design is now more cost-effective than ever. Responsive design is also known as mobile website design, and it’s all about ensuring that your site works properly regardless of which device accesses it. The main reason for responsive design is the change in the way that we use our mobile phones and browse the web. If you’ve ever entered a site on your mobile to find that it doesn’t work, this is an example of a website without responsive design. This works by using a grid system to re-scale your content depending on the screen size of the device being used, allowing a seamless experience for all users.

By building backlinks within your content, you’ll be able to pick up traffic, link with other related sites online, and have a fantastic, unique, and advanced SEO method at your disposal. Backlinks are hyperlinks that you embed within your content, and which link to other relevant web pages in order to demonstrate something or add greater detail. In time, the sites you link should even begin to link back to your own pages.


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