Monthly Archives: July 2017

Saturday, 22 July 2017, 06:53 am Written by 

 

Though in many cases, there is little difference between the way that a large company and a smaller one would navigate search engine optimisation, there are some key differences and some different ways that a smaller business might do the same things. In this week’s post, we’ll be focussing on top SEO tricks for smaller businesses.

First of all, whether you’re establishing a website for the first time, or if you’ve run business sites before, or even if you’re simply looking to give your existing site a facelift – the very best advice is to try to keep your design as simplistic as possible. For this reason, you should take a minimalist approach to web design.

It is natural that, depending on what type of business you run, you will have different needs depending. For example, a service for clown rental for kids birthday parties is going to be brighter in general than an accountancy website, but this doesn’t mean you can’t use your bright colours tactically in your logo, and other small details. There are a few key reasons for simple design, and these include the speed of your site, and in order to not distract too much from your actual content.

As a small business, you will find it slightly more difficult at first to build up your web pages to land on the search engine’s first page. As such, content quality becomes even more significant for smaller firms, and as such should be an early consideration. Your content is your chance to share your expertise with your audience. As one simple tip to improve content, be sure to check out the competition, so you know what you’re up against.

Responsive design is absolutely essential today, allowing mobile users to access your website without corrupting its integrity. Without mobile design, mobile users will click onto a badly fragmented web page, or perhaps it won’t work at all. Responsive design is now very cost-effective, and it works by scaling your web pages using a grid and displaying content in the relevant scale depending on the screen size of the device viewing it.

Wednesday, 12 July 2017, 06:51 am Written by 

 

At Executive Decision Marketing we develop our clients’ websites in order to boost online business traffic or sales. These are a rich variety of different methods available to our expert SEO teams, and in this post, we wanted to take a closer look at just a few of these methods. Our teams are happy to work on large scale projects, as well as carrying out small odd jobs that you might require.

For those of you that we might be going too quickly for, SEO stands for search engine optimisation, and search engine optimisation is all about how your website relates to the search engine in order to boost first page placements, web traffic, sales, and much more.

One of the most fixed rules for SEO of all time has to be that content is king. While SEO techniques can make the definite difference to whether or not you outperform your rival, first of all, you need to ensure that your content is right. Whatever your business does, none of your potential audience or customers are looking for the second best, which is why you need to try to stay one step ahead of the competition when it comes to content. Our experts can help create or edit existing content, or otherwise are happy to help you with tips and tricks for creating or reshaping your own.

Next up in our key SEO checklist is keyword research. This involves searching for and researching the best key terms and phrases to use within your content. There are now a variety of tools available for researching keywords, which our team will supply as part of the service. These keywords are all about syncing your content with what your core audience is likely to be searching for.

Your web design, though superficial in some respects, can also play a huge role in how effective your website is. When designing your site, be sure to keep branding in mind, though, remember that too much design and fuss can be a bad thing, and too many design elements can even potentially slow your website down.

Saturday, 01 July 2017, 06:47 am Written by 

 

In this week’s blog post we’ll be considering some of the different search engine optimisation methods used by SEO specialists in order to boost your web traffic. For those of you who might not know, SEO or search engine optimisation describes the various different ways of optimising your website in respect of how search engines work. Since you will generally rely on a search engine as a mediate between your audiences search and your website, these are all very relevant to your online success.

One of the most important elements of any website is the web content on each page of your site. Essentially, the content is all written information on your website, and in a sense, all other features of your site, including design, keyword research, blogs, and so on, are all there in support of the content on your site. Your content is what your audience visits your website for, and so it is essential that you get this right.

Your SEO specialists will either be able to create custom content for you or will otherwise be able to advise if you think that you are in the best position to create your own content, as the expert in your field. Other content inspiration can come from other websites, as well as your own competition, so be sure to keep a finger on the pulse.

The most important superficial element of your website is your web design. This should be created with your own brand in mind and should reflect your business. With this said, when it comes to web design, less is more. This applies both to the visual result of your website, but also to keep it running smoothly and as quickly as possible.

Additional web tools can also have a big effect on your website’s success. These can include instant click to call buttons, as well as map services. These tools are particularly valuable to retail businesses, restaurants, bars, and other similar enterprises which rely on seeing their customer face to face. Plus, you can even keep track of how many visitors use these services, letting you know how well it is working.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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