At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.
One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.
We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.
Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.
Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.