Monthly Archives: June 2017

Wednesday, 21 June 2017, 06:44 am Written by 

At Executive Decision Marketing, we specialise in working with businesses, large or small, to develop practical, workable, short and long-term SEO strategies. Our in-house SEO specialists are experienced with working across all areas of SEO, from content creation to website design. For more info on our SEO services, please read on.

One of the first SEO jobs that most businesses put as a priority is website design. Your web design gives your visitors their first big impression of your business, and so it is understandable to prioritise your website design. There are no fixed rules for website design, but you should ensure that your site is clean, presentable, easy to navigate and that it makes use of colour schemes and logos of your brand.

We can also help websites when it comes to web content. Essentially, your content is what the website exists for, so never underestimate the importance of good quality content. The written content on your site is the substance of your site, and even if you get other things wrong in your SEO approach, there’s nothing that really comes close to the importance of your web content. Whether you want to be casual or professional, that’s up to you, but be sure that your content matches your brand image.

Your general approach to branding can also be a big element of your SEO strategy online. Be sure to present your brand in ways that represent the personality of your business. If you don’t take yourselves too seriously, don’t be afraid to put this across with your on-site branding. The most important thing, though, when it comes to branding, is consistency. Be sure to present yourself consistently on each page to your site.

Another key area of SEO that is somewhat connected to your content, is proper keyword research. Keyword research is all about ensuring that you’re using the same key terms and phrases in your website content that your audience is using to search for those same things. Tools like Google Adwords and a range of other options can provide you with these SEO keywords, and they increase the likelihood of achieving first page placements for each web page.  

Sunday, 11 June 2017, 02:14 pm Written by 

 

Custom blog creation is an incredibly powerful tool for website SEO, though it’s also one of the most commonly forgotten SEO tools. Here we’ll be explaining what makes a custom blog so useful (both for your visitors and for you search engine optimisation) as well as how you can use this information to make the most out of your blog.

There are generally two different sides or aspects of custom blogging to consider from an SEO point of view, these being the effect on your actual visitor and the effect with the search engine. First, let’s take a look at the effect you’d blog can have on your audience or potential audience.

Regardless of what industry you operate in, there is an audience out there looking for the best info, with the most engaging, informative, or entertaining content. By offering a blog full of unique content you will become an authority in your area, and this will not only give you esteem with your audience but will also help you to build your audience base.

Your blog is also handy in offering an entirely new and separate component within your website. This allows you to offer your visitors more, without overcrowding the main pages of your site with additional content.

Another mighty perk of using a custom blog is that it is extremely cost effective as SEO goes. Setting up the blog is easy, and from there it’s up to you how often you post. Paying for professional blog writing is also fairly cost effective, and if you write it yourself, then it’s free!

For each different benefit your custom blog has to your actual audience, you’ll see an equal reaction in terms of the search engine. The more visitors your blog attracts, the better your site will rank, though your blog also works as an SEO tool in a more direct connection to the search engine.

Search engine robots and crawlers constantly crawl your site to understand what your content is about, and who it is directed at. By posting in a blog you will not only offer the search engine more information to use, you’ll also help to boost your site activity.

 

Thursday, 01 June 2017, 02:12 pm Written by 

 

While the aims and objectives of your mobile website design are likely to be identical to your intentions for a desktop website design, there are some essential characteristics that make mobile web design unique and that stems from the character of the mobile web. In this blog post, we will simply be pointing out the design elements unique to the mobile web and will leave more general web design out (there’s plenty of info abounding the rest of our blog on that).

Need for Space
Unlike developing for desktop, mobile design is far more limited for screen space, and this is the first and perhaps most fundamental difference between designing for mobile. It becomes essential to find new ways of saving space, and this might include basic changes such as using less media on your pages or making menus smaller. Going further, you can also take advantage of some mobile specific design traits, such as hidden menus that come in and out of view when needed.

Need for Speed
Next up, when designing for mobile, a particular effort must be made regarding page loading times. Unlike browsing using your home router, mobile browsing speeds can be far more varied but are somewhat slower. By building your website efficiently, with all unnecessary elements removed, you can make a big difference to your website speed.

Need for simplicity
This somewhat relates to the previous two points, but also encompasses the web design itself, too. In addition to minimising media, and heavy design elements, you should also keep colour schemes as neutral as possible, and menus as simple as can be when designing for mobile.

Need for finger-friendly design
Your mobile design is also unique in how it will be used, and one key difference is that your visitors will be using their fingers and thumbs to navigate around your site, rather than the more precise cursor or a mouse. The main implication of this is that you must ensure that all elements that need to be clicked on are large enough to be used with finger and thumb if not, this can become very frustrating.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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