Monthly Archives: May 2017

Monday, 22 May 2017, 02:09 pm Written by 

 

Welcome to our weekly SEO blog post. This week we want to discuss some general tips for approaching mobile website design, and these apply as much to existing websites as if you’re building from scratch.

In many ways, designing and building a website to be viewed on a mobile or tablet device is the same as building a conventional website designed for the desktop. Earlier in the development of the mobile web, it was common for sites to ignore mobile design, while others set separate sites up to cater to a mobile audience. Then along came responsive design, which has since become more or less the exclusive solution to web building.

Put in simple terms, responsive design simply means building a website that can intuitively respond to the device on which it is being viewed. All of the design is scaled, and when viewed by variable devices, the shape of each design element simply scales up or down to be the relative size that the screen requires. Responsive design makes designing for mobile a far easier task, though there are still some key things to keep in mind for your mobile audience.

Speed
Unlike browsing on your home or office computer, the Internet connection is far less reliable when moving around the city with a mobile device. As such, it makes sense to design with loading times and website speed in mind.

Space
You should also take space into account for your mobile audience. Be sure to use your space wisely, and you can even introduce tools like hidden menus to free up more space if you need.

Simple
Simplicity is key for website speed, but also for your viewer’s eye. Too much of a vibrant design can be distracting, and instead, you should keep a focus on your content by using a clean and simplistic yet functional design.

Handheld friendly
Last but not least, design with it in mind that many of your visitors will be using a handheld device. This doesn’t have too many implications, but it’s essential to ensure that all buttons and icons are large enough to click with a finger, and you should also ensure that font is large enough throughout your site.

Friday, 12 May 2017, 02:07 pm Written by 

 

In this week’s blog post we’ll be offering info, advice, tips, and tricks for making the most out of PPC management. Before we get into the more technical details, though, it’s important that you have a general understanding of what PPC is, and how it works.

When you enter a search into a search engine, take Google, for example, the engine will process your search using its algorithms and use information from the entire World Wide Web to list your results, with the most relevant and popular listed first. You will probably have also noticed that at times, above the first organic listing, are “sponsored results”. These sponsored links are exactly what your PPC ad will look like.

There are many enormous benefits to be had from PPC marketing, the first and most obvious being that your content becomes instantly listed above all of your competition in the search engine, giving you extra coverage, helping to spread your name, and giving you a healthy boost in incoming traffic. In this way, you can find your content on the first page of search results without putting months or years of work into search engine optimisation.

As the name suggests, another major benefit of PPC ads are that they only cost you for each real unique visitor who enters your site using the link.

One thing that should be noted concerning PPC management is that it does not and can not take the place of SEO. SEO is all about improving your website insofar as your audience, and the search engine experiences them, including design, content, backend development, and more. PPC does not improve any of these aspects, and so it’s important that you also work on your SEO separately.

So what exactly is the duty of your PPC manager? Well, firstly they will be the person responsible for setting up and managing your campaign, depending on your needs. A PPC manager can direct your ads to target as wide a net as possible, or, alternately, they can try to target an audience that is statistically more likely to make a purchase.

Tuesday, 02 May 2017, 02:04 pm Written by 

 

If you’re considering making an investment in PPC management to boost your website, then you’ve found your way to the right place. Below we’ll explain the basics of what PPC is, how to use it, and why you should. We also go into a little detail about the more general benefits and limitations, before explaining the role of PPC management for your ad campaign.

Firstly, what is PPC? PPC or pay per click is the name for a unique type of online advertising for your website. Another name for PPC ads that you might be more familiar with is “sponsored link” or “sponsored pages”. These are the links that arrive as the very first results when you use Google or other search engines.

What makes these ads so unique is, as the name indicates, that you only pay for the advert for each unique visitor that clicks onto your page. Likewise, PPC ads are extremely flexible and can be changed and edited at your leisure, and there are no lengthy contracts. Instead, you can turn your ads on and off as you please.

The primary motivation for using PPC ads is a general striving to increase your web traffic, as well as revenues, where relevant. In a sense, it is the aim of all SEO efforts of improving your site to rank better with search engines to boost traffic, and PPC is the most direct route to short cutting these steps.

The pros of PPC management should be fairly clear by now, but it’s also important to be aware of the limitations. Unlike SEO, PPC does not play any role in improving the website itself, though it should temporarily boost your traffic and sales.

Finally, what role does your PPC manager play? Your PPC manager will be responsible for setting up and managing your campaign, including selecting which keywords to make use of in your ads. Your manager will be responsible for editing your adverts to improve results by experimenting with new things, as well as for keeping your costs as low as they can be.

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