Monthly Archives: March 2017

Thursday, 23 March 2017, 01:53 pm Written by 

 

By planning your website with SEO specialists in advance you’ll gain many notable advantages. First and foremost you will feel a sense of direction for your project, as well as having more of a final objective in mind. You’ll be able to iron out any potential troubles and difficulties in advance and find solutions before they become a problem. Finally, by following some of the simple advice below you’ll be guaranteed that your website ticks all of the important boxes even before you begin building and designing it.

Before you even begin to plan with your SEO specialist, though, there are a few preliminary steps that you can take in order to offer a guide to your web developer. The first thing to do is to check out the competition.

By searching the biggest and best of your rivals you’ll gain some invaluable insights. First off, you’ll be able to spot any consistent features that all successful companies seem to be following, and in these cases, you should ask yourself if you should, too. You can also look out for general weaknesses which you wish to improve upon for your own site as well as other general ways that you might be able to stand out from the crowd.

Once you’ve done some good research, it’s time to decide on the form of your website. This will require having a general understanding of what content you plan to host, what your main menu will offer, and how the pages will link together. Once you have a rough idea of your website structure, you can start to think about appearances.

Though there are no firm rules governing web design, and each website is going to aim to reflect the personality of the business it belongs to, there are still some SEO recommended guidelines. The most important thing worth remembering is that less is more when it comes to your website aesthetic.

Last but not least, consider functional tools and design elements. From hidden menu screens to instant call buttons, there are plenty of handy tools available. One of the most useful and cost-effective tools available are map services to direct your audience to your physical location, especially useful for mobile websites.

Tuesday, 14 March 2017, 05:01 pm Written by 

We are seeing an increasing trend once again toward targeted email marketing as a tool for small businesses, particularly those operating online. In this post, we break down, step by step, how targeted email marketing works, and how to make the best use of it.

Getting Permission
First of all, before you begin sending relevant marketing material to a customer, you need to know relevant information about them, and you must have permission. If you operate online then getting permission is easy, simply have a visible and easy to access ‘opt in’ questionnaire on your website. You can also take information and get permission in person if you operate in a retail environment by simply asking your regular customers if they’d like to get info on deals and promotions.

Characterising your audience
Once you’ve gathered a sizeable set of data on your audience, you need to break them down into different groups, so as to target information as relevant as possible. Perhaps if you sell different brand products then you can break your customer base into which brands they do and do not buy so as to only advertise those brands for sales and promotions. Similarly, if your product is gender relevant then be sure to divide your customers into male and female so as to avoid spamming them with irrelevant information.

Measuring Response
After you begin to send out marketing materials, you should begin to keep a record of the type of response rate from each group. If you find that your marketing is having a high success rate with one group but a very low rate with others then you can try to adapt your marketing to those groups in future.

Adapting your Marketing
If your marketing just doesn’t seem to be getting through to certain sections of your audience then you can use trial and error try to offering different types of deal, or by changing your marketing to be more appealing to that group. The virtue of this technique is that over time you can make gains with each area of your audience until you’ve found the magic formula.

Monday, 13 March 2017, 01:49 pm Written by 

Before setting off with your website plans it can pay to take some advice from SEO specialists. SEO is constantly evolving, and by having a clear understanding of what you plan to achieve you will profit from making fewer mistakes and with a more functional website at the end. This post is aimed mainly for the use of new websites, but the advice can also be applied by established websites. We’ll take a look at web design, as well as other useful and affordable forms of website SEO.

Smart Design
One of the first jobs that an SEO specialist will be able to assist you with is your website design. This includes creating the form, structure, and layout of your website. For this, you will need a rough plan of what content will be on your site, and how you think you should organise it.

Your design also includes the appearance and aesthetic of your website. The best advice here is to keep things relatively simple, keep colour schemes as neutral as possible (it can be difficult to read text with a bright red background), and make good but subtle use of branding throughout.

Finally, on the subject of design, you should ensure that you build your website with responsive design. Responsive design involves building your site so that it can respond to different screen sizes by scaling your web pages to fit the screen to proportion, enabling your site to be accessed by mobile and tablet devices.

Custom Blog Creation
Custom blog creation is a fantastic SEO tool for appealing to your audience as well as the search engine. Use your blog for rich content, for useful links, for news about your business, and in general to create a small community feel around your business. Your blog works as like a website within a website, and there are plenty of ways to take advantage of the extra compartment.

Backlink Building
Backlinks work by connecting your content to other relevant webpages. As an SEO tool these work by allowing the search engine a better idea of what your content is about, but also by offering your audience relevant and interesting information.

Saturday, 04 March 2017, 04:56 pm Written by 

Though it may be a less glamourous form of search engine optimisation than website design, and less often mentioned than keyword research, custom blog creation is a fascinating SEO tool for a number of reasons. Your custom blog will offer a new dimension to your website, as well as score you a number of SEO points both for appealing to your audience, but also for giving the search engine key information.

A custom blog is a space on your website dedicated to specialist information, extra detail on your products or services, lifestyle pieces, competitions, promotions, and more. Your blog is also hidden and in a way completely separate from the main base of your website.

As an SEO tool, custom blog creation is effective in a few main ways. Firstly, each blog post you write contains information that an audience could potentially search for. The more information, and the more specific you are in your blog, the more likely you are to receive visitors for that post. As you build up a large blog, you will begin to attract the same kind of visitor again and again, and these visitors will become repeat visitors by choice.

So, the first way that a blog works as an SEO tool is by drawing in visitors, however as we’ve said, your blog also has a way of appealing to the search engine.

There are many different qualities that a search engine looks through before deciding how to rank your web page. One of these factors, however, include how active your website is. By posting more regular content on your blog you will be able to make your site far more active, thus improving its’ rank. Your blog also offers search engine crawlers and bots more data to contextualise your site, helping to boost your site a little too.

One final noteworthy quality of blogs as an SEO tool is that they are fairly simple to run cost-effectively. Simply schedule a short post every week or so, and prepare a dozen or so at a time to keep your blog running behind the scenes.

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