Monthly Archives: February 2017

Wednesday, 22 February 2017, 04:53 pm Written by 

It is now considered an essential for all new websites to be built with responsive design. This means all websites should be built capable of handling traffic from a range of different devices, including mobile and tablets from a range of brands.

The neat fits all solution that has been developed for this problem is responsive design, and it essentially involves using a grid based design to adapt proportionately to a given screen size. The advent of this fantastic solution to the relatively new problem of designing websites to work on mobile devices has paved the way for mobile browsing to have overtaken browsing on conventional PC or laptop computers, making mobile website design more important than ever.

In the past few years, an incredible array of new design elements have been created and which have reshaped not just mobile browsing, but the entire internet. We have solutions to using the website with finger and thumb instead of a mouse, solutions to saving space on smaller screen sizes, but also innovations inspired by using a mobile device.

Web sites have begun adopting more friendly icons to meet the needs of our thumbs, and neat features like ghost icons have been developed making websites more user-friendly and more pleasant to look at. A tendency to scroll between pages from left to right as in a book, rather than down through long pages has become more common, with many websites taking the form of slides.

The hidden menus that we now see far and wide which pop in and out of view when needed were developed for saving space when browsing on mobiles and tablets, but so popular and convenient are they that they’ve been adopted for wide use on large name websites.

Mobile website design has also been inspired by the apps that we download onto our devices, creating a new hybrid of website popular with takeaway ordering services, language tools, and a wide range of uses.

For all of these reasons and more, it is not only essential that your website is mobile ready, but it is also crucial that you consider your mobile design as high a priority as your website when accessed on a desktop PC.

Sunday, 12 February 2017, 04:50 pm Written by 

Your PPC manager is the SEO expert who will be responsible for setting up, managing, and improving your PPC ad campaign. If you aren’t already familiar with the world of PPC marketing then read on for a thorough overview of the subject, including the role that PPC management plays in your campaign.

PPC or pay per click marketing is a type of search engine based online marketing where you pay to have sponsored links listed on Google or other search engines. These sponsored links are your adverts, and they offer a truly unique way of marketing your website.

First of all, pay per click ads, as the name suggests, only cost money for each time that a user clicks onto your web page. Secondly, PPC ads come with the virtue of being verified by the search engine, adding a sense of trustworthiness. The main benefit, though, by far, is for pushing your web content to the very top of the search results above all of your competitors.

The role of your PPC manager is essential in setting up your campaign, as well as making sure that it runs efficiently. Your ads can be used to target a wide pool of customers, or you can target niche interests relevant to your site. You can even target customers close to the point of purchase to try to catch sales. Your PPC manager will monitor how effective your keywords are, and where possible try to reduce the cost of your ads.  

One important piece of information regarding PPC success. In order to make the most of the money you invest in PPC ads, it is essential that you have a decent standard website and a strong base of SEO. No matter how much you invest in PPC, if your website isn’t of a high standard compared to your competition, visitors will not return.

PPC is an excellent way of picking up extra customers, or for building a customer base as a new business and is also an excellent technique for businesses operating online under high competition. With this said, though, it is essential that your website is welcoming once visitors do enter your site.

Thursday, 02 February 2017, 04:47 pm Written by 

PPC
PPC stands for ‘pay per click’ and it refers to a particular type of online marketing. A PPC ad is a sponsored ad or sponsored link which you find at the top of search results when using a search engine.

These adverts are unique because of their convenience, firstly since you only pay for the advert each time a user clicks on the advert and enters your site, and secondly because there are no lengthy contracts, and you can stop your ad whenever you decide to. PPC ads are also interesting because they can be monitored and edited to try to improve results and value for money. The main benefit of PPC adverts is that they streamline your content to the very top of search results when a given term is entered by a user, putting your website before a huge volume of traffic.

PPC Management
PPC management describes any way that a PPC ad campaign is organised and improved. Firstly, your advert is largely determined by which keyword you decide to focus on, this corresponding roughly with what your audience is most likely to search in hope of content similar to what you are offering. If you are an LA law firm, then LA Law firm might well be one of the keywords that you decide to use.

Once you have chosen which keywords to focus on for the different pages of your site, it is the job of a PPC manager to monitor how effective each keyword being used is for each page. If an ad is ineffective or overly expensive the PPC manager can adjust the adverts to try to reduce the cost and improve results.

PPC marketing can be especially valuable to new businesses looking to establish a firm client base. By putting your content before a large audience, you increase the odds of picking up a handful of repeat visitors early in your online journey. When a visitor returns organically to your site, having previously seen it as a sponsored link, this is picked up by the search engine and will improve how your site is ranked.

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