When talking about SEO and the methods in which people can achieve top ranking websites or brands, video SEO is often one of those terms that is mentioned. However, there are many who are not aware of what type of SEO this truly is, which can make it harder to achieve.
What is SEO for Videos?
Videos that are seen on sites such as YouTube are going to include SEO within them to help them to rank higher. After all, when you go to YouTube and type in a keyword, those videos that come up are ranked that way for a reason. These videos do include the SEO keyword that the person has searched. For videos that are simply posted without the use of keywords, these are not going to be videos that are searched for. Though they may be watched, they are not gaining the attention that they could gain.
How to Gain Attention to your Videos
Now that you have the video, how are you going to gain attention to this video? The answer is video SEO. This means you must:
- Utilize keywords
- Have a title that is catchy
- Include tags on the video
Along with these methods for the actual video itself, there are those who suggest that you:
- Link build to the video
- Share this video via social media
- Consider syndication
These methods are going to ensure that the video is being seen, but also ensure that they are being viewed due to the keyword that has been used.
Keywords and Videos
When speaking of keywords and videos, most people think that this means including the keyword in the actual video. While you can do this, the search engines are not going to be using this as a method for ranking. Instead, you need to include these keywords in the title, the tags of the video and in the description. It’s the information that is going to be indexed in order to be ranked on YouTube or whatever another video channel that you may be using. The key is to understand keywords and do your research for those that are going to be searched and result in seeing your video.