Monthly Archives: October 2016

Sunday, 23 October 2016, 03:05 pm Written by 

Is your website not gaining the attention that you had hoped to see? In most cases, when a website is not performing as you had hoped, you are going to find that this is often due to the website not having that good of SEO. However, most people are at a loss as to how they are supposed to get their website up to performing as those websites with top SEO on the Internet. The good news is that everyone is capable of getting their websites up to the same standard and performing better.

Start with an Evaluation
One of the only ways to know why your website is not performing as it should be to evaluate what is going on. You need to look at:

  • How is your content looking? Is it unique enough to be something that is going to have readers coming back?
  • What types of keywords is your website focusing on? Are these keywords related to what you are offering the market?
  • How does the website actually look? Is it easy to view or is there too much going on that makes it hard to view?

Have a Plan
No website with the top SEO went at this without a plan. Once you have evaluated your website, you are going to have a better idea of where you need to be in order to get the website views that you want. With this being said, be sure that your plan includes information like:

  • A new set of keywords to hit, along with long tail keywords that could be included
  • Checking all the links to ensure they are working properly on the website
  • Looking at the loading speed, uptime and other technical issues that could be happening with your website

Keep Checking your Website
One of the top aspects to remember about your website and achieving higher popularity is that you are going to want to keep checking your website to improve this in any way possible. You are going to find that many top websites have dedicated team members who work on this aspect alone. Thus, do expect to put some time into ranking higher on search engines.

Thursday, 13 October 2016, 02:59 pm Written by 

There are many aspects of a website in which an administrator is responsible for. One of these aspects is the content that is being put onto these websites. For a business website, the need for business information, along with the services and the products that are offered is included within this website. However, one key component that many businesses do not consider is a blog. Luckily, for businesses that take the time for custom blog creation, they notice that their appeal to the market is increased. Why is this? There are several reasons, all of which we will take a look at.

A Blog Creates a Voice for your Company
For those who are considering custom blog creation, they need to realize that this is something that can create a voice for their business. This can go a long way in building your brand online, which is highly important. When you have a voice, this is going to make you one of the main players that people consider when they look online for a business of your kind. That is why so many businesses take the time to create and maintain a blog, even when they are super busy, as they realize the importance.

A Blog Makes You an Expert
For businesses that offer services to the consumer market, their blogs are often going to discuss those services in which they provide to the consumer market. Thus, a blog is going to prove that you do know what you are talking about. And from this point, consumers start to trust what you offer. They see the knowledge that you have about the subject, which is what you want the consumer to do. The more trust a consumer has in you, the more likely they are to use your business and recommend it to others. And this is all due to the information that you are blogging about.

Blogs are Great for SEO
For those who have blogs on their website, they often find that this makes it easier to rank for keywords. The blogs that are published are going to be those that are going to contain these keywords, which will help to rank your website higher on search engines.

Monday, 03 October 2016, 02:57 pm Written by 

Pay per click, commonly referred to as PPC is one of the methods which search engines as well as customers find your website. It is therefore a form of website promotion strategy. It is an essential tool of online marketing and it’s therefore a key to ensuring that target audiences find your website.

What do PPC Management Companies Do?
PPC advertising specialists normally help you get the most out of your bid dollars by working to choose and select the best keywords. The best keywords are those, which will drive a lot of traffic to your site at the minimum possible cost. No company wants to spend more on a click than they have to especially if the keyword is not directly converting leads into sales.

Advertising specialists normally will assist you target ads on the platforms which you choose. You can run your pay per click adverts on popular search engines such as Bing, Google and Yahoo. You can also run the adverts as social networks such as Facebook, LinkedIn and even Pinterest. The advertising company you choose is supposed to guide and advise you into choosing the best platform for your business. The three award winning companies mentioned above are very good at these. They will work closely with you and help you come up with a stable PPC advertising plan.

Important Factors in PPC Management
When choosing a PPC management company to manage your pay per click campaigns, there are a number of factors you should consider. There are stated below:

  • Experience: The first feature you should consider is the level of experience of the company. This not only entails the number of years the company has been in service, but also the industries, which the company is familiar with. It is important that you consider those companies, which are accredited by either Google, Big etc.
  • Reporting: Also pick a company, which provides detailed and adequate reporting since it’s an essential feature of PPC campaigns.
  • Customer Service: Choose a company, which provides adequate customer services e.g. network solutions. Additionally, pick a company, which is concerned with its customers.

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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