The search engine optimization process has changed significantly over the years. Many of the traditional strategies that were been used are no longer effective today. Artificial intelligence has been introduced as the new backbone for new search algorithm. Therefore, it is important to rethink of the various ways we’re going to do SEO in the year of 2016. Below are some important practices, which a Modern expert SEO should emphasize on:
Understand Relevant Information Vs. Keyword Targeting
The major issue with keyword targeting is that misuse of the keywords is easily noticed by Google. In return, Google places a penalty on your site by throwing it backwards a few pages. However if still done the right way it can still bring a lot of traffic on the website. However, relevant information is a good technic and a better way of keyword targeting than just stuffing the page with lots of keywords.
Target Customers Locally
As an expert SEO, it is important to understand that local listings usually appear on top of the search results page. Therefore, it is advisable that you target local customers as it can turn out to be the most rewarding.
Understand that Back Links Matter
Google normally emphasizes on related info. Therefore, linking a certain website page with another site which contains relevant and quality info will have a good impact on the search results and this is likely to bring a lot of traffic on the website.
Understand Social Media Role in Modern Day Strategy
As an expert SEO it is important to understand that if a website contains great contents, then it’s more likely that it will circulate over the social media. This is the main reason why Google normally includes results from Twitter, Facebook, and Google plus etc. in its search results. Your business can attain a lot of traffic from the social sites if in return you maintain a habit of relevant and quality content.
Responsive web designs which can accommodate both computer ad mobile users can also attract a lot of traffic to your website. Google normally recommends the use of responsive web design technique.