Everyone with an Internet connection knows by now that WordPress is the blogging platform of choice for just about everything. It doesn’t matter if you’re a manufacturer of industrial conveyor-belt cleaners or a teenage boy blogging about how easily The Flash could beat Superman in a no-holds-barred fight, WordPress has the ability to put together a blog that will look decent and let you speak your mind in as much detail as you see fit. So why, then, do all of these SEO companies offer custom blog creation services?
You’d think they wouldn’t get much by way of customers, since anyone can have a blog in seconds just by applying at WordPress.com, right? Oh, so very wrong.
The fact is that, if you intend to use your blog for even the most humble commercial purpose, you need to hire one of those custom blog creators. They do so much for a blog that you’ll never notice — but Google will, and Google will respond by strongly considering ranking your best blog entries. Organic traffic can be a reality — but not without some strong customization.
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The first big advantage that a blog customization will give you is the regular crawling of your blog — all of it — by the Google Spider. All too often, a blog post that’s more than a few months old will just fall right off of the Internet, invisible because even though it technically exists, Google’s spider hasn’t seen it in a while, so Google thinks it’s been taken down. A custom blog creator knows how Google’s spider travels, and provides a big, easy path for it to explore all of the pages on your site every time it comes by.
The second big advantage comes with the power of interior linking structures. The basic WordPress blog does a passable job with its innate Category and Tags pages, but there are a few tweaks that are performed during your standard custom blog creation that make them 9.5x more powerful than the default. These powerful interior links automatically point more juice at the pages that are already getting attention, making sure that they vault to the top.
Of course, that’s just scratching the surface — there are dozens of advantages you can gain just from a careful selection of theme and header, and the selection of the best keywords for your default categories and most common tags. The point, in the end, is that custom blog creation is well worth the money, even taking into the fact that the alternative is actually free.