Successful marketing means trying new things and targeted email marketing is a great way to see results quickly. When you decide that you want to do an emailing campaign, there are a few things to keep in mind. Do you have the customer base for it to really make a difference and what do you want to say to your audience? Targeted email marketing is extremely cheap, but it does take up a lot of time. If you do not have the time to do all of the emailing, you can hire an SEO firm to do it for you.
What To Offer Your Customers And How To Start The Email Blasts
It is pretty easy to come up with a plan for what to email your customers about. Once a week or once a month, depending on how badly you need some business, send out an email that gives your customers a percentage off or a dollar amount off. For instance, on Fridays you can have an email campaign where the customers save $2 off every item that they buy. You can call it something like Flashback Fridays or something catchy. You can design a very bright and catchy email that will really get their attention and make them want to spend money on your products.
Another technique that you can use if you do a lot of online sales is offer free shipping certain times of the month. If your birthday happens to be on the 19th, throw that in an email. The 19th of every month will be your “un-birthday” free shipping day. This will really get people to want to buy more items at once with free shipping.
Companies like Amazon will do email blasts quite often and by including pictures of the sales items, they do get a lot of feedback. If you hire an SEO company, they will help you to design the perfect email that will draw your customers’ attention. You will see your sales rise and you will see your products selling like never before. Just remember to keep compiling email lists of your customers so that you will have the base to start these email blasts.