Monthly Archives: January 2016

Sunday, 24 January 2016, 01:07 am Written by 

If you have a company website that you think needs more views, likes, and followers, it is time for you to take the next step in Internet marketing. It is time for you to find SEO specialists to help you out. SEO specialists have a very complex job that has started to gain a lot more popularity now that the Internet has become the new way to conduct any and all business.

What Is An SEO Specialist And Why Do I Need One?
To fully understand their job, you must understand what an SEO is and what it does. An SEO is a search engine optimizer. It helps you when you do a web search is basically what it is. When you use Google or Yahoo, you will notice specific topics are first on the search. This is because the SEO is using keywords in order to make the search more successful for you. Certain keywords are just more competitive than others and this is why there are topics that will always show up first. To get your website to show up at the top of all web searches, it is important that you hire an SEO specialist.

So now you know what they will do for your company, how do you know that you can hire them? There are a few things that you should keep in mind when hiring on a specialist.

  1. How many clients have they had and are they able to show you the list of their past clients? This will help you to determine if you can truly trust them with your company’s website. If they can give you the credentials and you can contact their past clients, you may have selected the right company to represent your website.
  2. Ask them to honestly tell you how they can improve your business. If they can come up with a game plan that you can see working, they are the company for you. These companies will all try to get your business, but the main goal is to find the one that you think will boost your sales.

When you have had these questions answered, you can now trust this company to boost your sales and followers on your website.

Thursday, 14 January 2016, 01:13 pm Written by 

Pay Per Click (PPC) is an advertising strategy that encourages people to visit your website.  You create an advertisement which is then shown on webpages and search engines and each time someone clicks the advert and visits your website you pay a fee to the host of the website your visitor came from.  These adverts are sold in an auction and you decide how much you want to pay for a click on the advert through bidding.

You need to manage this carefully as it can be costly if you manage this strategy poorly as you may get lots of visitors but they may not convert into purchasers.  This article will provide some strategies of things you can do to make PPC management work for you.

PPC is great at generating traffic and you can get top placement on search engines which means that your potential customers will see your site listed above the most popular naturally generated websites in search results.  If you are smart, this can be a very cost effective method of advertising as you can encourage visitors to your site for a lot less than other forms of advertising.

Don’t think that you can rely solely on PPC advertising as costs will climb and you should look at diversifying where your visitors come from but it can be useful for a variety of important tasks:

  • To generate traffic for a new product or service for a limited time.
  • If a customer can buy a product or a service when they arrive at your website.
  • Generating traffic for a niche market or specific brand.

To make PPC work for you, the best thing to do is focus on converting those that visit your site into paying customers or something that generates confirmed interest in what you have to offer for example a visitor signing up for a newsletter or downloading information like a leaflet or free publication.

So here are five things you can do:

  • Track Conversions – monitor what your visitors do once they get to your site. There is a range of analytical tools that you can use for free to let you learn more about your conversions.
  • Set A Budget – you don’t want to spend a fortune on PPC so make sure you set yourself a limit and keep in mind that the cost per click should be less than what you can earn from each click. Initially you may wish to spend more to encourage traffic and attract loyal customers and then ease off on the expenditure once this has been established.
  • Find The Right Keywords – some people aim their adverts using broad terms because this will yield more searches. It is more prudent to find words that are more specific as the keywords will cost less and will be more specific and focused to your customer base.
  • Keep It Short – when writing your advert use short descriptive phrasing, check grammar and spelling and make sure you follow the rules that the PPC service stipulates.
  • Quality Is Key – search engines will increase or decrease the bid amount based on your advert, how it performs and the quality of your website in order for you to be placed at a high ranking. This means you need to be aware of the keywords you use in your advert, focus the advert towards a particular campaign, subject group and location and lastly monitor how many clicks each advert produces.

 

Continuously managing your PPC campaign is the secret to success and keeping an eye on those who may outbid you, whether your ranking position drops and what people are searching for are the factors that you need to check regularly.  You should be prepared to adjust your campaign but you don’t need to constantly change it.  Just be aware of trends and what’s happening with your advert and make adjustments as required.

Monday, 04 January 2016, 01:11 pm Written by 

Many businesses are realizing the importance of not just having a web presence but also a place especially for the company on the mobile platform arena.  This includes smartphones, tablets and other devices that people use to access the Internet on the move.  Due to the generally smaller screens and user interface, many websites are difficult to navigate on these devices and so the following tips should be taken into consideration when deciding to take your business mobile.

  • Your Objective – due to limited space on screen and the capacity for mobile devices to download a lot of information it’s important to determine what exactly you want your customers to be able to do on the mobile platform.  Think about what needs you need to address and how it will work over the different devices.
  • Your Audience – It’s important to know how your customers are accessing mobile website, what devices they are using, what kind of Internet connection do they use and is it reliable.
  • Usage Behaviors – It’s a common thought that people just use their mobile devices when they’re on the move but many people use them when they have time to spare or when they’re bored.  Many people are now using their mobile devices instead of their desktop or laptop computer because the technology is so advanced now they are able to perform the same tasks.
  • Core Content – Your mobile website should be similar in content and design to your actual website so that there is consistency in the visual representation and structural navigation to give your customers a similar experience no matter how they access your site.
  • Optimize For Mobile – Even though you keep the content the same you will need to optimize your mobile version to make it easier to use, keep it simple, check your font size and any buttons that you may need to add.  It’s important to bear accessibility in mind and make elements scalable so they will adjust depending on the device used.
  • Mobile First – In case of mobile website design, it’s often better to create the mobile version first before creating the larger one that people would access on their desktop.  It’s often easier to start small and get bigger than the other way around so, think mobile first.
  • Stacking Strategy – You need to think about how you will define the content modules in your columns as content in the left hand column will be placed at the top followed by the middle column then the right will appear at the bottom.  You need to make sure your content will be displayed properly on different platforms so decide how you will place each content module so that it stacks correctly
  • Navigation – You need to make sure you implement some kind of responsive navigation system to enable your customers to get around and use your mobile site effectively
  • Think About The User – Make sure you choose the right web font and try to minimize what your customers’ need to type if they need to complete a form.  Be mindful of how your content is displayed on different devices and understand how your website can have an effect on the life of the battery as the more work the processor needs to do to download content, images and other media the more the battery will be affected.
  • Test and Retest – Throughout the development process you should work closely with your development team to make sure your vision is created in the way you want.  Test, adapt, change retest and repeat until it’s how you wanted it to be.  Get your customers or clients to test the website on their devices too and give you feedback about what works, what doesn’t and how they experience the website on their particular platform.

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