Monthly Archives: December 2015

Friday, 25 December 2015, 01:09 pm Written by 

Merry Christmas! (Don’t worry, we wrote and scheduled this post way back in October — we’re not quite that obsessive about our blogging!)

When creating your website, it’s important to think about quality and focus on this as it’s the right way to approach SEO ranking.  Video SEO can help you to make an impact on the ranking of your site and this article will focus on the ways you can make this possible.

Provide Value – it’s important to provide an amazing experience for your audience and it’s important to be relevant to your customers and not to the robots:

  • Solve Problems and Provide Information – video content that helps your audience to solve problems or gives them important information that they find useful and relevant is considered great content and it’s very cheap to create.
  • Easy to Browse Videos – if you group your video into some kind of order by topic or content then this will make your videos easier to search for your customers.  Have a separate landing page for the videos so search engines can find each individual video and index it.  Make sure your video content is of good quality.
  • Be Interactive – when your videos are viewed you have the perfect opportunity to keep them engaged with added interactive content like further video links, quizzes and surveys or encourage them to take action.

Think Long Term – it’s important to stick to the basics and use common sense when using video:

  • Think About Metadata – rich metadata and smart content organization can provide a way to use keywords that may not be easy to be noticed, using hidden tags in the HTML code of the landing pages can be very useful.
  • Create Transcriptions – they can have a great impact on your ranking.  If you create a video, create a transcript of the content and allow your viewers to read the content if they are unable to listen to the video.  A transcript can also provide rich keyword content for search engine needs and you can also use this as a basis for blog posts where you can link back to your video.
  • Use Your Own Domain for Hosting – hosting your videos on your own domain will help you to build a video sitemap and you won’t need to give away your videos to another website that will take credit for your content.
  • Create A Video Sitemap – you need to link your videos to a landing page and create a video gallery.  You can find online video platforms that can automate the video sitemap for you.
Tuesday, 15 December 2015, 01:07 pm Written by 

There are so many websites that are available where you can create a blog for free.  Many of these come with pre-made blog templates and tools that you can use but thousands of other users of these sites are probably using the same style.  You need to make your own unique and customized blog if you want to stand out from the crowd, which you can design, to your own taste or the brand of your business.

This article will help you with your custom blog creation.

Step 1
First you need to choose a host for your blog and create an account and a unique name that is relevant to the site you wish to create

Step 2
Choose a domain name as this usually attracts more traffic than if you use a free blog website where you’re given a generic one provided by the website you use.

Step 3
Register your domain name and follow instructions from your blog host to link the domain name to your blog.  If you have any questions about this, your blog host should be able to help you.

Step 4
Create a blog header using a paint or image-editing program and make sure that you include the title of your blog.  You can place the image in your blog using code or a blog editor.

Step 5
You can then customize your blog to the way you want it using CSS, HTML or a WYSIWYG editor.  Start creating content and posting to your blog.

Step 6
Publish your blog and share the link with friends and family.  You can also advertise your site on social networking sites like Facebook and Twitter.

Step 7
Create an “about page” to give more information about you or your business and this will help to personalize your page and explain the purpose and origins of your business or the blog itself.

Step 8
Create a “Contact” page with your relevant contact information including business information like your contact number, email address, physical address, website and social media connections.

This is just the basic of creating your blog and you can expand on the pages and content over time.  You need to make sure your blog is relevant and on topic with articles and postings that will interest and attract your customers and reflect the ethos, products and services offered by your business.

Saturday, 05 December 2015, 01:05 pm Written by 

Since mobile technology became smart, the web became mobile and is accessed more and more by users on mobiles and tablet-based technology.  This has a significant impact on your business because you need to have in place a plan to take your website to these devices if you want to be on a level playing field with your competitors and provide your potential customers with an easy to navigate user experience.

This article will provide tips and strategies that you can use to design and implement a mobile website for your business.

Step 1 – Why Do You Need A Mobile Site?
You may need a website that you can use on both desktop and mobile platforms or you may need to redesign an existing site for mobile technology.  You need to decide firstly why you need the site to be available on mobiles and tablets and what you hope to achieve through having one.

Step 2 – What Are Your Business Objectives?
You need to decide what business objectives may relate to the website you want to make available to your customers.  Prioritize these objectives and make sure you make your designer aware of these when you discuss your requirements.  You need to strip back all the extras that you can have on the desktop version of the website but on a mobile or tablet you don’t have to space for all of this.  Keep it simple but specific to your brand.

Step 3 – How Can The Past Help You Move Forward?
If you already have an existing website, then you will have information and data from your analysis tools that you can study to find patterns and help you to build a site with device support as a priority and target what you discover through the development of your mobile site, it’s testing and eventual launch.

Step 4 – How Can You Optimize Your Mobile Website?
Lots of devices are released every year and you will need to make sure your site is fully optimized for the wide variety of desktop and mobile browsers.  Desktop and mobile sites can be created at the same time to provide a dynamic and streamlined site for your users.

Step 5 – How Can You Keep It Simple?
This really is the golden rule for mobile technology, the simpler you can make it the better.  You need to keep the file size as low as possible and the download time as fast as possible and take into consideration wireless connections.  Keep images simple and beautiful and make sure they are optimized for use on mobile platforms.

This article was created to inform you about what you need to do to take your website mobile.  All you need to do now is follow the steps and make sure that you test your website thoroughly.  Good luck with your mobile website design!

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