Monthly Archives: October 2015

Monday, 26 October 2015, 12:51 pm Written by 

When you start a small business online it’s a good idea for you to source the services of an expert SEO to help your business to establish an online presence.  Sometimes that’s not always possible straight away so this article has been written to give you some easy to implement tips and strategies that don’t need expert knowledge to get you started.

Tip 1 – Website Content
The most important part of your website is the content it contains.  High quality content and relevant information is what will keep people coming back to your site again and again.

Tip 2 – Blog Regularly
Creating a blog specific to your business needs to be specific and targeted to your audience.  You need to write informative articles and to keep your customers up to date with the latest products or services your business has to offer.  Visitors can subscribe to your blog to receive updates to your blog and they will often have to provide you with their email address, which you can collect to send specific information in the future.

Tip 3 – Customer Focused Approach
You need to think carefully about your customers, their needs and why they’re visiting your site.  Focus on them when you’re writing your blog and site content and make sure you appeal to them and not the search engine ranking system.

Tip 4 – Make Use of Social Network Sites
Most social networking sites will allow you to create a page for your business which is not only a great way to advertise and promote your business but also a very cost-effective solution too.   Don’t forget to include your website address as well as your physical location, phone numbers, email address and other contact details.

Tip 5 – Think Long Term
When writing content for your site or your blog, try to create information that will stand the test of time.  Write product reviews or information about using the service you offer.  Try to avoid things like news articles or content that has an expiry date.  Long term information and relevance can improve your search engine ranking over time.

Tip 6 – Create a Simple URL
The URL is the name of your website address and you need to design it in such a way that your customers can easily recognize it and link it to your business which can be done by including keywords relevant to your content.

Friday, 16 October 2015, 12:45 pm Written by 

No matter whether your business is a small startup or a large corporation your goal is to make money through using effective marketing to drive sales and create revenue.  One of the best ways you can achieve this is through optimizing your website and online presence and one way to do this is through search engine optimization.  Now, unless you’re an expert in this field and have the relevant skills and time to do this job you’re going to need SEO Specialists to help you reach your targets.

You may have an amazing website that has fantastic content and a variety of media to show what your company has to offer, but all of this is pretty futile unless you have visitors to your site and have the ability to transform these visitors into paying customers.  A skilled SEO specialist is someone you can turn to make sure this becomes a reality.

A highly skilled SEO expert will:

  • Have the qualifications, skills, knowledge and time to get the job done.
  • Review your website and know how to make the improvements necessary to increase its visibility and attractiveness to potential customers.
  • Know the goals of your business and keep them in mind when developing strategies to target visitors.
  • Improve your website’s ranking on the search engines.

You should look at hiring an SEO specialist for this very important task.  Here is a list of the highly desirable attributes and characteristics of a potential employee or contractor that you need to consider before you hire them.

Their Level Of Experience –You need to understand the intricacies of several factors and how they all come together to establish the company’s rank on the search engine and without this knowledge and experience of where these factors have come from, how they have developed and where they’re headed there’s really no question that someone with years of experience will perform an excellent job and experience distinguishes between someone who calls themselves a professional and someone who can legitimately call themselves an expert.

If you follow this list of desirable qualities, you’re certain to find someone with the necessary skills and attributes that you will need to do the job as well as making sure they are a good fit for the ethos and goals specific to your company.

Tuesday, 06 October 2015, 03:24 pm Written by 

Pay Per Click (PPC) advertising allows your business to pay for prime advertising space on popular search engines to direct traffic to your website.    Search engine results return the most highly ranked businesses first which have been search engine optimized (SEO).  However, above these positions are the paid for advertisements and they exist because of PPC, where a fee is paid for each time a visitor clicks on the link.

A company that specializes in PPC management has experts with the knowledge and skills required, to provide a comprehensible service to businesses looking for ways to be noticed by potential consumers.  They take the hard work out of the equation for you, because they have the talent to deliver a direct, robust and effective strategy to promote your business in a highly competitive online market. 

PPC works by bidding on specific keywords to produce a desirable outcome.  Making this kind of advertisement work for your business relies on knowing which keywords will give you the best outcome.  It is both wise and prudent to consult and hire PPC professionals because of their vast understanding in this arena.  They know exactly what considerations need to be put in place to ensure the success of your advertising strategy. 


Reasons Why You Should Hire A Professional For PPC Management

A PPC Management Company:

  • Has the necessary knowledge and tools to determine which keywords will secure advertising space.
  • Possess the technical skills to track your sales.
  • Has expert understanding of PPC jargon.
  • Has expert knowledge about how to launch the campaign to ensure your business is placed in the best position possible to attract visitors.
  • Can complete appropriate testing to draw comparisons from different web pages.
  • Are highly experienced in the field of PPC with a track record of proven campaigns.
  • Are fully up to date with current developments within the PPC sector.
  • Has the time, energy, staff and resources to complete the job to the highest of standards.

If you would like your business to become a massive success and see an excellent return on your investment, professional PPC management is the way forward and deserves your serious consideration.





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