When you start a small business online it’s a good idea for you to source the services of an expert SEO to help your business to establish an online presence. Sometimes that’s not always possible straight away so this article has been written to give you some easy to implement tips and strategies that don’t need expert knowledge to get you started.
Tip 1 – Website Content
The most important part of your website is the content it contains. High quality content and relevant information is what will keep people coming back to your site again and again.
Tip 2 – Blog Regularly
Creating a blog specific to your business needs to be specific and targeted to your audience. You need to write informative articles and to keep your customers up to date with the latest products or services your business has to offer. Visitors can subscribe to your blog to receive updates to your blog and they will often have to provide you with their email address, which you can collect to send specific information in the future.
Tip 3 – Customer Focused Approach
You need to think carefully about your customers, their needs and why they’re visiting your site. Focus on them when you’re writing your blog and site content and make sure you appeal to them and not the search engine ranking system.
Tip 4 – Make Use of Social Network Sites
Most social networking sites will allow you to create a page for your business which is not only a great way to advertise and promote your business but also a very cost-effective solution too. Don’t forget to include your website address as well as your physical location, phone numbers, email address and other contact details.
Tip 5 – Think Long Term
When writing content for your site or your blog, try to create information that will stand the test of time. Write product reviews or information about using the service you offer. Try to avoid things like news articles or content that has an expiry date. Long term information and relevance can improve your search engine ranking over time.
Tip 6 – Create a Simple URL
The URL is the name of your website address and you need to design it in such a way that your customers can easily recognize it and link it to your business which can be done by including keywords relevant to your content.