Monthly Archives: September 2015

Saturday, 26 September 2015, 03:22 pm Written by 

Pay Per Click (PPC) marketing is an Internet advertising method which is used to direct traffic to your website.  The advertiser bids on ad space on popular search engines and website and then pays the host website owner a predetermined fee when the ad is clicked.  This article will inform you about PPC Management and how it can help your business prosper.

If we look at Search Engine Optimization (SEO) which is free to use and a good way for your business to earn a good reputation on the positive side, however, it’s very difficult for new websites to make significant progress to be listed highly at the beginning, especially because of the changes search engines make to their rules and requirements. 

An experienced PPC Management Company would be able to set up a strategy for your business to help you make a profit and start selling from your very first day online.  The fee for their services is relatively small with fees starting at only 10%.

 

 

So, What Are The Benefits Of PPC?

  • A way for new websites to get into the rankings on search engines – bidding on key words provides a way for your website to appear at the top of search engines in the advertisement section.
  • Direct traffic to your website and increase your chances of making revenue.
  • Supplement your existing advertisement campaigns by increasing your presence on search engine results because you can have both a SEO ranking and an AdWords listing, which will result in more clicks on your website link.
  • If you lose your SEO ranking due to changes in rules, your PPC advert will still be there at the top to ensure you are still visible to customers and your profits are unaffected until your SEO ranking improves.
  • You can also include PPC in further marketing strategies as your advertisement will appear on other websites that use Google’s Adsense, which allows website publishers to earn money by displaying targeted Google ads on their websites. This enables you to monitor and convert visitors who may click on your link but do not necessarily make a purchase.
Wednesday, 16 September 2015, 03:20 pm Written by 

The development of new apps for mobile technology happens on a weekly basis.  With so many to choose from, only a selected few manage to grab the attention of users and receive the recognition they deserve.  If you want a mobile website for your business, there are a few things you need to consider. 

 

Making A Successful Mobile Application

You need to think carefully about the rational behind the concept for what you want to deliver to your customers and then find a team of experts to help your vision become a reality.  You should:

  • Consider how to make the design of your application easy to use
  • Ensure the content you include is easy to find and relevant to the application.
  • Keep extensive notes on design ideas and features to ensure the final product is what you visualized.
  • Find a designer and developer who can make your mobile website design something your customers will appreciate and use.
  • Stay focused on the original objectives to keep the project on track.
  • Evaluate the development of your product regularly
  • Have your application tested by experts.

 

Avoiding Mistakes In Mobile Application Development

If your application has major flaws, is hard to use and doesn’t provide your customers with a positive experience it is likely to fail.  There are some things you can do to ensure this doesn’t happen:

  • The application should not be tested by anyone involved in its creation.  Although this is a good way to save money it’s easy for those close to the product’s creation to miss important error. Ensure the application is tested by expert testing developers.
  • It is common for testers to check the parts of the application that are easy to locate, and although this is vital, there might be other processes deeper in the application such as broken links, speed of loading the pages or the payment process that has problems.  Make sure that these elements are also tested thoroughly.
  • Keep your customers in mind every step of the way.  You want to ensure your application is user friendly, easy to navigate and a safe secure environment for your customers.  Making sure your customers have an excellent experience is the best way to ensure your application’s success.
Sunday, 06 September 2015, 03:17 pm Written by 

The dream of every entrepreneur is to be the leading business in their field, whether it is a product or service on offer, it’s vital that you stay ahead of the competition or face being part of an ever expanding crowd in your particular sector.

Your online presence would benefit from what is known as Pay-Per-Click (PPC) – every time a visitor sees your advert and clicks on it you pay a sum of money to the advert’s host. PPC Management Companies offer a professional service to ensure you stand out from the crowd in the current competitive climate.

 

PPC Management Companies can offer the following:

  • New marketing concepts for your business
  • Enable you to pay less for every sale generated
  • Return of investment is the best in the industry
  • Competitive prices
  • Affiliated programs offering pay-per-search or pay-per-text options
  • Gives you, the client, complete control over how much you pay per click
  • Browser accelerator to speed up your website for faster browsing
  • User focused experience
  • Published reports about the traffic to your website and specific keyword triggers.
  • Transparency over the top bids on the website and prices being paid

 

There are many benefits to using a PPC Management Company:

  • Signing up is fast and simple
  • Access to ingenious tools that will help you create the perfect advertisement
  • Huge selection of keywords related to your service or product
  • Niche marketing tools to give your advert a targeted focus.
  • Flexibility in what you wish to pay for your bids
  • Help to track the number of visitors you receive to your website
  • Fraud protection so you only pay for actual real visitors to your site.
  • Speedy service to get your advert all over the Internet in minutes.

 

You can’t afford to ignore the power of PPC Management services and what they have to offer your business and your future.  Their service is currently unmatched in the marketplace for directing traffic and converting visitors into consumers, which means a direct boost to your bottom line.  Using such a service will ensure your business continues to grow and flourish for many years to come, so don’t hesitate — sign up today!

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Executive Decision Marketing is a nationwide company that provides Affordable SEO Service to clients in: New York, Chicago, Seattle, Los Angeles, Houston, San Antonio, Dallas, San Diego, Austin, Boston, Colorado, Cleveland and many other smaller cities in United Sates

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